Denise Earley Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Led creation of Upwork’s Employer Brand Value Proposition and Strategy, and developed an plan of initiatives to attract and retain top talent. Additionally, led brand research studies including a brand segmentation that identified high value targets segments, validating the new brand strategy with clients and freelancers, and brand health tracking.

Atlanta, Georgia, United States

Defined learning needs and opportunities to build marketing knowledge and skills needed to create comparative advantages versus marketing peers or to close foundational skill gaps. Co-designed and delivered training courses for brand equity, integrated planning across consumer experience, creative brief writing and evaluation, agency management, concept.

Greater Atlanta Area

• Owner of Quilted Northern brand's long term strategy and innovation which included developing pipeline of projects to grow the brand and/or eliminate waste, establishing the brand's architecture and organizing the.
• Launched a product innovation that both improved product performance and reduced manufacturing costs resulting in $4 – 6MM annual savings.
• Led package design refresh for the Quilted Northern sub-brands which delivered a cohesive pack layout to build franchise awareness, improved shelf presence, and optimized the communication hierarchy.

Greater Atlanta Area

Brand center is the Center of Excellence for Brand Building. I acted as a Marketing consultant and/or subject matter expert to Brand teams on Brand Building initiatives such as development of brand equity, integrated marketing communications, brand architecture, and concepts. As well, I was responsible for the marketing training curriculum and developing.

Greater Atlanta Area

Launched marketing training curriculum for brands and marketing capabilities. Developed the category strategic learning plan based on key organizational bets, designed training courses to build marketing capabilities and delivered the first annual marketing conference.

Columbus, Ohio Area

• Led development and execution of the ZonePerfect social media strategy and plan that increased brand awareness and presence in social media channels.
• Launched ZonePerfect Kidz bar, delivered product and cost improvements for EAS AdvantEdge bars, and spearheaded development of a new EAS nutrition bar for a new target.
• Delivered a new EAS brand architecture that was differentiated in the category and identified opportunities to provide new product solutions for unmet consumer needs.
• Increased ZonePerfect dollar sales by 18% in Club channel by improving packaging and optimizing promotional strategy and tactics.
• Led the redesign of the EAS brand website with improved navigation, user experience and creative design.

Battle Creek, Michigan, United States

• Launched Special K Blueberry and Protein Shakes in 2009 which were expected to add $60MM annually to the Special K Franchise.
• Developed the 2011 innovation strategy for Corn Flakes, All Bran, and Special K, and built the pipeline of projects for the Special K Franchise for 2010 and 2011.
• Led ideation activities and concept development that resulted in ideas that scored in the top 20th percentile which provided a pipeline of future innovation and ensured future incremental growth for Special K.

Battle Creek, Michigan, United States

• Managed a $400M research budget and partnership with internal brand team, agency, and vendor to generate key insights that were applied to brand equity, plans and executions.
• Championed mom and kid insights throughout the brand’s strategic and tactical plan, which led to development of new brand positioning, equity tools, and creative strategies across the portfolio.
• Utilized a new methodology which produced a better understanding of younger kids that was applied to the Froot Loops marketing plan resulting in a more relevant experience for kids.
• Provided recommendations to grow brands in the kid portfolio by identifying unmet needs and opportunities for brand innovation based on the kid marketing segmentation

Glenview, Illinois, United States

Conducted a market assessment that identified a $57MM incremental opportunity for the brand by switching to new strategic market

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Chemical Engineering

Executive Coaching Diploma