I am an energetic marketing leader with 25 years of experience across multiple marketing disciplines. I love to build…both businesses and high performing teams. I am passionate about problem solving and helping people reach their full potential. Throughout my career at Dell, I had the opportunity to work in many different areas of marketing including demand generation, marketing strategy and operations, product marketing and developing go to market plans with our strategic partners. I’m consistently recognized for my ability to build strong relationships, create a collaborative and fun team environment and deliver business results. I’ve had the incredible opportunity to take a personal sabbatical this year. It has given me the opportunity to double down on some of my favorite things: spending time with family, travelling, reading, hiking and running…just to name a few. It has been the best gift I’ve ever given myself. And now with absolute certainty, I am ready to move forward to my next adventure.If we’ve worked together in the past, I’d love to reconnect. If we’ve never worked together, I never shy away from meeting new people. Expertise Marketing Strategy I Marketing Operations I Go-to-Market Strategy I Demand Generation I Partner Marketing I Organizational Transformation I Conceptualizing & Executing Marketing Strategies I Cross-Functional Collaboration I Gaining Alignment & Buy-In Across Marketing Functions I P&L Management I Global Marketing I Managing Direct Reports I Building Effective Teams I Identifying & Implementing Business Process Improvements I Driving Revenue Growth I Customer Journey Management I Making Data Informed Decisions I Automating & Streamlining Processes I Content Analytics I Creating & Executing Marketing Campaigns I Content Development Strategies I Alliances Marketing
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Vice President Of Marketing (Strategy, Planning, & Operations For Product Marketing)Dell Technologies 2020 - 2023Round Rock, Texas, UsDeveloped overarching product marketing strategy, led annual fiscal planning and marketing analytics driving effective and efficient use of $140M annualized global budget with a team of 5 direct reports and 40 global team members. • Created comprehensive product marketing strategy across Client, Enterprise and Cloud products resulting in optimized / simplified sales messaging, reduced churn across marketing functions and efficient fiscal planning process. • Optimized Customer Advocacy content strategy through data-driven insights, resulting in the acquisition of 170 referenceable customers and the influence of over $200m in pipeline.● Integrated BMS across products to measure the impact of marketing into a global omnichannel dashboard, optimizing +$400M annual marketing budget to deliver over $25B Pipeline annually.● Spearheaded Tell Dell Employee engagement action planning resulting in an impressive 10% year-over-year improvement in scores. -
Consumer & Small Business Marketing Vice PresidentDell Technologies 2019 - 2020Round Rock, Texas, UsDirected the Consumer & Small Business marketing strategy for Europe, managed 6 direct reports and led global organization of 45 team members. Guided all go-to-market strategies with full funnel media budget of $150 - $170M.● Led the development and execution of a comprehensive marketing strategy transformation for Europe CSB Teams, centered around three core pillars: Organizational Effectiveness, Customer Acquisition, and Driving Innovation. ● Designed and implemented Marketing Strategy, including first ever XPS Premium demand creation campaign, to drive premium products across UK, France & Germany, resulting in +55% revenue growth.● Implemented Online Fractional Attribution and Media Mix Modeling tools, empowering advanced customer journey analysis and optimizing spending ROI, resulting in an exceptional 80% revenue growth and an impressive 52% increase in website visits. ● Collaborated closely with high profile clients such as Intel, Microsoft, Google, Nvidia and Best Buy delivering ~$400M in funding to business.● Achieved exceptional scores in key areas in Tell Dell Employee survey: 84 on culture, 90 on Dell Experience, and 93 on My Leader, including +10 point jump year over year in Net Promoter Score reflecting a strong commitment to employee satisfaction and a positive work environment. -
Global Planning And Partner Marketing Vice PresidentDell Technologies 2015 - 2019Round Rock, Texas, UsHighly strategic role securing $1B in annual partner marketing funds annually, while controlling the narrative on the marketing strategy and spend. Team included 8 direct reports and an organization of 50 global team members. • Grew client partner funding 35% over 3 years to over $1B dollars, delivering 105+% plan 3 years in a row.● Revamped team structure, aligning members with high-impact roles, eliminating redundancies, and recruiting top talent, leading to a 90%+ positive feedback rating and a prestigious Tell Dell Rock Star award.● Influenced global and regional creative organizations to strike a balance between Dell only creative objectives and partner requirements resulting in 50+% offset of marketing spend. ● Hand selected for the 2017 Global Operations Accelerated Executive Leadership Program. -
North America Consumer & Small Business Partner Marketing DirectorDell Technologies Jan 2009 - Feb 2015Round Rock, Texas, UsDrove alignment across strategic partner programs and regional marketing to ensure 100% utilization of partner funds and operating income maximization across CSB and Commercial P&Ls.● Expanded scope from $40M annually to $400M through consistent and predictable results.● Established global claiming processes, enabling businesses to shift spend and focus across regions. Results were FY15 59% vs. FY13 51% claiming rate globally.● 90+% Positive feedback from team across all categories including Inspiring Leaders, Winning Together and Entrepreneurial Spirit. -
Product Marketing & MessagingDell Technologies 2005 - 2009Round Rock, Texas, UsConstructed marketing strategy for Dell branded printers focused on Small & Medium Business customers, building a strong value proposition, marcom integration coupled with intensive sales and customer training on benefits and cost of ownership savings. ● Influenced roadmap decisions by providing requirements to the product group based on customer feedback.● Directed marketing campaigns, analyzed product line P&L including lifetime value for printers, oversaw product strategy, led customer briefings and authored product content.● Educated 1200 sales representatives on product features and benefits. Made sales aware of discounts, incentives, and contests to drive attach rates. -
Dell Financial Planning & AnalysisDell 1998 - 2004Round Rock, Texas, UsPartnered with leadership on short and long-term financial planning through quarterly and 3-year plan cycles. Assessed progress of business through weekly and monthly reporting.
Denise Still (Emmitte), Mba Education Details
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Texas Mccombs School Of BusinessBusiness -
The University Of Texas At AustinAccounting And Finance
Frequently Asked Questions about Denise Still (Emmitte), Mba
What is Denise Still (Emmitte), Mba's role at the current company?
Denise Still (Emmitte), Mba's current role is Marketing Strategy | Marketing Operations | Go-To-Market Strategy | P&L Management | Global Partner Marketing | Product Marketing.
What schools did Denise Still (Emmitte), Mba attend?
Denise Still (Emmitte), Mba attended Texas Mccombs School Of Business, The University Of Texas At Austin.
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