Denise Evenson Email & Phone Number

California, United States

San Francisco Bay Area

Acts as overall design champion and conscience for the visual articulation of the Academy’s brand. Leads a high-performing in-house team that delivers strategic solutions in a fast-paced environment in support of organizational and revenue goals. Manages external resources, including freelancers, contractors, third-party creative agencies and vendors when needed. Oversees all design aspects of the Academy’s brand with responsibility for the creative vision, look, feel, and tone across all touchpoints involving Academy members, the public, patients and health policy makers. Builds upon the Academy’s authentic brand while ensuring creativity and consistency. Partners with the Vice President for Communications & Marketing to establish creative goals and deliver strategic solutions to meet business and creative objectives. Anticipates future business changes and proactively develops and implements new or revised plans. Influences the timely development of design systems, campaigns, plans and projects to assure brand experience goals and business strategies are achieved. Ensures brand alignment to standards and guidelines; develops, evolves and promotes these brand standards and maintains governance of brand standards through training. Continually evaluates and monitors Academy branding in order to guide its evolution. Governs creative consultations with key stakeholders to ensure the application of appropriate creative strategies, adequacy/accuracy of input, and necessary reviews to achieve delivery that meets/exceeds expectations. Communicates and pitches clear ideas and creative concepts to senior leadership and other stakeholders. Strives for innovation by actively seeking out new design trends, experiences and technology.

San Francisco Bay Area

Played integral role on internal re-branding team; worked directly with the Vice President for Communications & Marketing and Director of Marketing to strategize successful re-branding effort. Provided creative point of view and direction to branding agency. Identified challenges with overall brand implementation across all touch points and provided effective, strategic solutions to meet business and creative objectives. Participated in presentations for staff to provide a clear understanding of the Academy's new brand strategy, activation and launch plans.Pitched creative design ideas and presented high-impact visual solutions for print, web and video to key stakeholders. Provided art direction and executed original designs for marketing collateral (catalogs, brochures, direct mail, ads, newsletters, booklets and trade show pieces); covers and interiors for clinical education books; patient education materials; and brand identity pieces. Attended press checks.Cultivated project team relationships, solved problems and facilitated solutions to meet project goals and stayed within specified budgets. Handled long-term projects simultaneously with multiple short-term projects under tight deadlines. Took initiative to source art from internal company archives for a cost saving of thousands of dollars.

San Francisco Bay Area

GAP INC: Produced GapKids visual merchandising books for U.S. stores. Color-corrected digital photography for both GapKids and Gap Adults visual merchandising books.ELEMENTS DESIGN GROUP: Completed corrections and finalized mechanicals for Applied Materials product catalog printed in both English and Japanese. Made print styles and overall layout consistent on Calpine Corporation product brochures. Prepared artwork for print. Reviewed and marked up proofs from printer. Attended press check.WILLIAMS-SONOMA, INC: Made changes to Pottery Barn store display illustrations using Photoshop.LITTLER MENDELSON: Redesigned an employee training workbook for the Legal Learning Group to distribute to clients.

Chicago

Produced ads, posters, rack cards, direct mail and other marketing materials for Hyatt Hotels & Resorts and Preferred Hotels while adhering to specific brand guidelines. Developed working templates for marketing communications. Researched and recommended stock photography. Prepared artwork for printing. Constructed comps and custom dies. Used existing HTML templates to format printed versions of The Standard, a Hyatt newsletter. Made images web ready.

Chicago

Developed and successfully grew art department (for both print and web) from the ground up, from one person to a team of six people. Supervised and provided art direction to designers and production interns. Screened and interviewed candidates for department. Worked closely with the company president and played a key creative role in developing strategic recruitment campaigns resulting in targeted hires for high-profile clients, including Applebee's, Brookdale Senior Living, Jamba Juice and Wild Oats Markets. Contributed to consumer campaigns for Jekyll and Hyde Club, Jonathan Corey and Zao Noodle Bar.As project lead, conceptualized and created various types of printed materials for clients. Provided creative direction to web department and contributed to web-based projects. Handled long-term projects simultaneously with multiple short-term projects under tight deadlines.Created organizational structure and managed work flow among three offices. Developed and implemented creative procedures and guidelines. Structured network directories and maintained digital files. Proposed hardware and software purchases within budget allocations. Helped determine production and design rates. Estimated hours and costs for projects. Obtained printing quotes.