Denise Walton Email and Phone Number

Strategic Marketing Program Portfolio Manager for PMO:* Manage Marketing portfolio for all strategic programs in the Marketing Organization* Work with leadership to provide a comprehensive overview of all programs – including status, resources and timeline prioritization* Facilitate Portfolio governance process and enable leadership to make informed decisions* Establish a standardized program/project Intake and prioritization management process* Track and report progress across all programs, including risks/mitigation plans and highlight cross-program dependencies* Align with Operational Excellence(OE) methodology within the portfolioProgram Manager:* Manage transformational strategic programs* Build partnerships with business owners and stakeholders* Develop and manage program governance structure & reporting model* Risk/mitigation management* Change Management* Manage program from initiation through completion (including planning, execution and benefits tracking)

* Forge strong partnerships with stakeholders, program owners, and all cross functional teams in order to develop on the strategy and go to market plans* Single point of contact for the program team on all their digital needs* Develop and manage project plans and timelines* Liaison between program owner and all the necessary resources to implement the strategy* Lead and manage the digital side of each program from end to end (including items that are dependencies of program deliverables) * Host regular work-stream meetings with the core team to discuss status, timeline alignment, and risk mitigation * Communicate status updates regularly to the stakeholders and leaders

* Drive Marketing Operations projects to support digital programs* Identify project management strategies and objectives* Develop and control deadlines, scope and project activities* Partner with cross-functional teams to develop integrated project schedules* Identify potential risks, manage dependencies and escalate to management in a timely manner with mitigation plans* Participate in planning and road mapping activities to identify impact on other cross-functional project* Prioritize deliverables effectively in a fast-paced environment with multiple conflicting priorities* Responsible for providing project status reports and drive status review sessions for program leaders* Identify gaps in processes and recommend continuous process improvements

* Worked with C-level team to develop digital advertising strategy and innovative growth solutions* Worked with UX team and designers to establish ad unit size and placement throughout the client's site* Developed backend reporting and data capture opportunities* Partnered with leadership to defined and document ad specifications and policies* Collaborated with stakeholders to outline sales packages and pricing

* Defined and documented processes ensuring efficient working practices to support business growth* Standardized reporting capability and documentation to enable data driven business decisions* Subject matter expert in digital advertising landscape, product launches, and marketing* Partnered with UX designers and usability experts to deliver successful solutions on B2C solutions* Wrote, maintained, and owned all project plans, timelines, communication, project meetings and collaborations, developed processes and documentation and training* Wrote and maintained product specs and policies on external site * Partnered with global counter partners to standardize product names, specs, and offerings

* Managed Top Tier clients and the implementation of their post sales advertising solutions* Managed a book of revenue of over $20 million* Main point of contact in operational organization for Salesforce - Cases* Provided top-notch support to premium accounts* Campaign launch support and quality assurance* Contributed to account growth of 20% annually

* Provided high-touch campaign relationship management to top advertisers across all verticals, contributing to annual increases in spend for clients and verticals of 20%. Managed an annual book of revenue of $20-$30 million.* Worked with high profile clients such as CBS, Warner Bros, Paramount, and Universal Studios to determine execution types based on budget, strategy, and key performance indicators (KPI). Also presented advertising state-of-the-art industry reports.* Performed quality assurance for ad launches to verify ad functionality and reporting. Presented finalized campaign reports and analysis with recommended optimizations and next steps for future campaigns.* Developed training documentation in anticipation of global team merger. Participated in training global team members in order for them to adapt to the systems and processes already in place for the US.

* Managed homepage advertising revenue in excess of $30 million annually and built and maintained positive relationships with clients and agencies. Acted as liaison between clients, agencies, designers, developers and operations. Offered 24hr support to clients regarding their Homepage campaigns.* Ensured implementation and tracking of all homepage campaigns (desktop, tablet, and mobile) for accuracy both visually and technically while still maintaining a positive user experience.* Worked with high profile clients to implement homepage executions based on strategy and key performance indicators (KPI).

* Consulted on homepage programs and helped redefine the role of operations. Also served as the main POC for operations during homepage redesigns and developed processes, procedures, and documentation to support the page.* Held a key role in testing and implementing new ad positions on the homepage. Tracking success based on predetermined KPIs and conversion rate.* Provided direct advertising operations both pre and post launch support to internal marketing, small businesses, autos, finance, and online services advertisers.

* Managed marketing programs and promotions calendar* Launched and maintained an online product rebate program * Managed fulfillment vendors and corresponding budget* Development of all print marketing material* Coordinated all aspects of trade shows

* Managed web projects and creative development for global distribution* Implemented efficiency solutions that reduced the average development time by 25% and decreased new requested by 50%* Coordinated global resources for building high-visibility product sites and brand campaigns that reduced vendor usage by 80%* Developed new publication guidelines and training programs for policy/processes that resulted in 30% less kick-backs by quality control team* Led the development and launch of global product websites to provide consistent online presence and product support* Partnered with UX designers and usability experts to build new global product sites