Leader of a five person Marketing and Sales team at a woman-owned custom product manufacturer. Creator and manager of annual strategic marketing and sales plan. Strategies include direct customer outreach and relationship building, lead nurturing via targeted email campaigns, attendance at industry conferences, social media interaction and targeted social media advertising. Key Contributions: • Managed the successful re-platforming of the company’s $1.4 million e-commerce website. Project was delivered on-time and on-budget. • Implemented SEO best practices that resulted in a 20% increase in revenue from Organic Traffic.

Developed KPIs to measure the effectiveness of all marketing and sales activities. Established brand guidelines and created a company style guide. Manager of all website, SEO & content management activity including the creation of SEO-optimized website copy, blog posts, new landing pages, photography, videos and link building campaigns. 
Key Contributions: • Developed content strategy and editorial calendar. • Created and promoted content that resulted in a 23% increase in blog traffic.• Secured a major feature in the Crain’s Chicago Business 2016 Small Business Week issue.

Head designer and photo editor for an internationally distributed newsstand magazine. Oversaw an in-house design staff and a nationwide network of freelancers. Designed and organized the production of all marketing and promotional material, including media kits and weekly e-newsletters.