Plan and negotiate media buys that include all media.

Provide multi-media freelance planning and/or buying services to companies and agenciesPlan multi-media advertising to achieve client goalsPlace multi-media advertising with TV and Radio stations, Outdoor Companies, Print vehicles, etcOrganize special events for clientsTrack and post all media buys for delivery and accuracy

Planned and negotiated media buys, including TV, radio, and print.Researched, negotiated, implemented and tracked advertising activities.Evaluated and managed new strategic advertising opportunities.Planned and organized media and other special events.Worked with management to identify trends and developments that might influence consumer decisions.Established long-range objectives and developed innovative strategies to help achieve them.Estimated campaign costs and monitored budgets.

Planned and negotiated media buys, including TV, radio, and print.Researched, negotiated, implemented and tracked advertising activities.Evaluated and managed new strategic advertising opportunities.Planned and organized media and other special events.Worked with management to identify trends and developments that might influence consumer decisions.Established long-range objectives and developed innovative strategies to help achieve them.Estimated campaign costs and monitored budgets.

Negotiated semi-annual costs for clients in 20+ markets across the United States, requiring extensive travel (four - six weeks per year) to meet with Account Executives, Station Managers and General Sales Managers.Consulted with station decision-makers in order to determine and place broadcast orders for various advertisers based on cost efficiency; provided hands-on account management as well as processed invoices for payment.Communicated weekly with television stations regarding delivery metrics of advertising strategies to negotiated goals, continuously reviewing and assessing schedule successes and failures and methods for improvement.Coordinated with Management in order to effectively identify and expedite promotional opportunities, promote brand development within key markets as well as maximize return on investment on behalf of key clientele.Consulted with Technical Support to create a proprietary buying program exclusively for the company; developed and maintained instructional manual for new buying program and trained buyers on improvements.

BUYING SUPERVISOR 1995 - 2001•Provided daily management and supervision for seven employees; trained, hired, fired and evaluated performance. •Developed and maintained comprehensive project budgets, requiring highly-accurate forecasting skills and proactive cost containment efforts to deliver initiatives on-time and within budget.•Collaborated daily with Account Managers, Planning and Creative Departments as well as high-profile clientele to design and execute strategic initiatives supporting client goals.•Consistently obtained and surpassed individual and organizational benchmarks as a buyer, providing responsive, hands-on account management and consultation in order to maintain a diverse portfolio of markets.•Oversaw company buying program enhancements and vendor relationships; trainined staff regarding implementation of process improvements.SENIOR BUYER 1992 – 1995•Applied in-depth market and industry knowledge to accurately forecast ratings for future quarters, project demo costs for planning department activities and negotiate market-by-market costs for radio and television spots. •Responsible for managing all aspects of the planning and coordination for strategic station promotions and remotes taking place throughout the community, maximizing brand exposure within key markets. •Acted as key company liaison, effectively facilitating and maintaining productive communications with a range of media outlets to support and promote the achievement of various goals and objectives expressed by clients.•Recognized as valuable organizational resource; served as primary point of contact to external IT departments, addressing and resolving all technical issues and inquiries.•Performed ongoing review and evaluation of enhancements to company buying programs and procedures for interacting with vendors; provided subsequent departmental training on application of process improvements.