Denise Jocson Email & Phone Number

Florida, United States

Plantation, Fl

• Conceptualize, design, and plan visual creative for OOH, print, outdoor, and digital campaigns. • Lead the creative advertising for the agency’s clients within the legal and real estate sectors.• Creation of workflows to improve productivity and implemented project management across the agency. • Manage five direct reports prioritizing their days while providing direction on projects. • Copywriting and production of TV/radio commercials, digital content, social media, and PPC campaigns for English and Hispanic markets.

Boca Raton, Florida

Parent company: Twinlab Consolidation Corporation (TCC). • Beauty and wellness brand direction including but not limited to brand identity, voice, image, packaging, social media and digital channels.• Create and manage creative briefs and lead plans on product launches, campaigns and social activations.• Lead the development of brand positioning and consumer research to measure the effectiveness of campaigns and brand perception.• Blend offline and online strategies to create a cohesive experience of the brand.• Coordinate product digital sales campaigns with Supply Chain• Lead charge on digital strategic partnerships, Amazon brand store identity and facilitation of in-store activation programs.• Identify new audiences to evolve and grow social consumer following. Conceptualize, develop and design new social strategic planning for both brands while monitoring analytics, advertising and engagement.• Brainstorm innovative product ideas to bring to market with Brand and R&D teams.• Plan and stylize in-house and off-site shoots with Brand team ensuring it’s on brand and creates evergreen content.• Copywriting for all brand initiatives while working with Legal team to ensure we meet regulations.• Review and sign off on all creative and packaging before completion.

Boca Raton, Florida

• Responsible for directing an in-house team and external partners to develop the visual appeal of TCC brands, including: Reserveage Nutrition, Twinlab, Twinlab Fuel, Alvita, ResVitale, Re-Body, Nature’s Code and Metabolife. • Determined new beauty and wellness brand B2B/B2C direction including but not limited to brand identity, positioning, voice, image, packaging, social media and digital channels. • Created an accountability workflow and led packaging initiatives for six brands with different brand units, R&D, sales, supply chain, regulatory, and legal teams of over 400 SKUs. • Planned and coordinated and in-house brand photo shoots with four direct reports for e-commerce, website, and social media campaigns.

Boca Raton, Fl

• Development of new brand packaging and set up of existing lines for retail products. • Conceptualize strategy in correlation to target audience and execution of copywriting for packaging and advertising when needed. • Ensure a level of excellence on all creative files from conception to production. Review of dielines and accuracy of file set up. • Brands include: Oster Beauty, Oster Animal, Sunbeam, Evolution Lighting, Modifi, Mr.Coffee, HyperChiller.

Boca Raton, Fl

• Designed and created a luxury theater's first-ever iOS ticketing app using UX principles. • Contributed to the strategic and creative development of the agency’s marketing andbranding efforts.• Pitched new strategic branding and marketing angles to over 15 hospitality clients. Directed the team in creating cohesive campaigns. • Trained account executives in client communication best practices to increase team productivity and improve client satisfaction.• Recruited and assisted in hiring new designers for the team.

Boca Raton, Fl

• Hybrid between editorial art and production departments. • Meet with clients and advertisers to understand their marketing needs. Direct departments to stay on schedule with deadlines for print and web. • Close all books (16 issues per year) in preparation of final submission for print/web production.• Teamed up in 2010 launch of new website and other online products such as e-newsletter design.• Primary art director for all event and web promotions. • Magazines include: Boca Raton Magazine, Delray Beach Magazine, Florida Table Magazine, Worth Avenue Magazine, Boca Raton Chamber of Commerce Annual, etc.

Miami, Florida, United States

Master Of Arts - Ma, Creative Business Leadership

School of Business Innovation 4.0 GPA - “The SCAD creative business leadership program's curriculum is tailored to the convergence.

Bfa, Graphic Design

3.96 GPA - Magna Cum Laude. President's List and Dean's List student, Part of Design Honors team producing pro-bono work.