I am looking to add value to a company in the following areas of my long term expertise:- Leadership: Leading all company marketing efforts including multi-million dollar budgets, staff management and development in multiple states, and impactful public relations.- Strategic Marketing & Branding: Developing and launching innovative strategies in brand management, advertising (print/digital), consumer-driven behaviors, data analytics and research, creative marketing materials and presentations, increasing sales and traffic, social media and website to achieve maximum market share, visibility and profitability.- Community Involvement: Strengthens relationships within the community, internal/external stakeholders, and influential leaders within the business community, government and city.- Events: Expertise in leading teams to develop marketing strategies in promotions and unique, exciting signature events.I have been spending my time consulting and volunteering organizing special events for non profits, including a fundraising brunch for Tempe Neighbors Helping Neighbors at former Tempe Mayor Neil Giuliano's house, and Tempe Leadership Business Day. I have also been attending many business presentations and networking events.I would love to meet with you and discuss my award winning strategies and see how we can work together to exceed company goals and be the best in industry. Contact me at dhartneff@gmail.com to schedule a meeting. I look forward to it!

Lead marketing efforts to increase visibility and revenue by utilizing special event activations, sponsorships, social media, and community relations. Analyze and implement new programming. Develops and maintains communication plans across platforms. Creates traditional and digital marketing strategies and plans, including the initiation of eblast marketing. Reaches out to public relations and media outlets for advertising and editorial coverage. Design and implement social media strategies and work with social media influencers for Facebook and Instagram.• Secured 2-page editorial feature and holiday gift guide placement with reach of 120,000 readers at no cost. Increased holiday gift card purchases by 30% and saw participation at events exceed 5,000.

Directed promotional activities for outdoor lifestyle luxury center including interfacing with media entities and advertising executives to coordinate all production and placement of ads in print, radio, TV and direct mail. Managed public relations and social media platforms. Created, established, implemented and presented annual budget and marketing business plans. Directed tenant relations program by leading monthly marketing meetings and one-on-one meetings and supporting tenant marketing programs. Planned and directed all special events, concerts and community fundraisers. • Increased ambience for luxury goods shopping and improved tenant relations. Increased sales for all luxury tenants between 20 - 58%.• Increased platform fans/followers (in one year): Facebook +25%, Instagram +224%, and Twitter +190%.

Oversee all company marketing efforts including staff of team members in Arizona, Texas, Colorado and California. Direct and execute company and property public relations through creation/distribution of press releases, act as spokesperson with media. Develop and maintain positive relationships with media. Provide strategic direction for all center marketing plans and budgets, advertising buys, event coordination and production, sponsorship and additional revenue generation. Develop gift card marketing programs to enhance awareness, build sales and provide tenant value. Ensure adherence and execution of company brand guidelines. Integral member of senior management team providing marketing direction for both corporate and center objectives. Establish retailer marketing programs, work with center marketing teams to execute.• Created marketing and branding campaigns that increased sales between 22 - 40%.• Increased productivity by 50% and raised overall employee satisfaction by transforming and strengthening marketing division with targeted communication, financial incentives and streamlining process and responsibilities.• Enhanced relationships that resulted in increased recognition, community loyalty and goodwill, civic allowances and traffic increases near 20%. Collaborated and negotiated with city officials to reduce regulations during events and increased attendance by 25%.• Obtained over $4 million in unpaid publicity for premiere properties and corporate awareness through effective public relations and communications campaigns.

Directed advertising and promotional activities and obtained over $1M in property sponsorships annually for super regional shopping center, including interfacing with media entities and advertising executives. Managed public relations through coordination of press releases, acted as spokesperson with media, including presenting mini fashion segments on television morning show.

Developed and maintained marketing program and positive working relationships with partner clients including: Taylor Made, Spalding, Proctor & Gamble, Southwest Airlines, Ford, NIKE, and AT&T. • Developed and fully executed merchandise sales program for Major League Baseball Fan Fests in the USA, South America, Mexico and the Caribbean.

Identification and implementation of promotional programs including negotiation of corporate and collegiate endorsement and sponsorship contracts. Management of staff, athlete and vendor relations at events including NCAA Final Four Basketball and Soccer championships, NIKE Basketball Coaches Clinic, MTV Volleybrawl, Davis Fest Volleyball Tournaments, Bud Lite Professional Beach Volleyball Tour, Honolulu Marathon, and many more. Managed, created and analyzed footwear production orders for athletes and international regions. Supervised, trained and developed department staff of International Account Specialists. Forecasted and created departmental budget. • Instrumental in negotiation and relationship building of first ever collegiate all sport endorsements including University of Miami and University of North Carolina Chapel Hill.• Managed and supported relationships with top tier athletes including Bo Jackson, Gabrielle Reece, Brazil Soccer Team and others.• Initiated and directed first college intern program for NIKE.