A career consulting firm focuses on improve the international career development awareness of young generation by partnering with educational institutions to develop integrated career education solutions and to provide career services.• Developed strategic partnerships with SMEs in Europe and big companies in the Asia-Pacific region across more than 5 industries to provide talent recruitment solutions.• Incubating client companies, tailoring the career service product following clients' requests, and building up a new service team of new products to deliver the services. • Partnering with international schools in China to establish career service centers, engage in curriculum design, student career guidance, and forge school-to-business links to create a career educational ecosystem.• Pioneering the end-to-end design and development of three innovative career training products, leveraging big data analytics, and comprehensive resource integration, committed to creating China's first career educational consultancy.

A leading tech-education brand under Zhangmen Education Group(ZME-NYSE listed), leveraging AI for interactive online learning, serving over 500,000 paying students globally with a workforce of 100,000 teachers and 30,000 staff.• Spearheaded group globalization strategy and oversaw strategic planning across data regulation, tax, finance, and HR, reporting to group CEO and VP. Successfully launched the UK office and landed in the US and Australian markets. • Developed a market entry strategy, conducting market analysis and competitors for the UK, forming partnership framework, and redesigning customer journey aligned with digital marketing channels across Meta, Google, and TikTok. Achieved 12% market share and contributed to conversion rate increases by 4% in the UK and 10% in Australia, generating 1/3 of the new business unit’s revenue.• Directed a global team across 6 countries to drive cross-functional initiatives, from product, marketing to business development, and facilitated collaboration among diverse teams to enhance operational efficiency and market positioning.• Achieved full-scale collaboration with top industry firms in product development, user acquisition, and brand partnerships, increasing business channel conversion rates.

One of China's leading career-coaching platforms, offers professional development, training, and enterprise talent management. Originating in Chicago, USA, it has assisted over 50,000 students in securing positions in premium sectors.• Established the UK market operations from scratch, leading a cross-functional team to direct market entry strategy. Captured a 30% market share and achieved a 40% annual growth, developing an integrated global marketing strategy across 24 countries and 700+ universities.• Restructured operations teams for the global expansion, leading to a strategic pivot that contributed to revenue increase by 30% and ROI by 60%; • Orchestrated a comprehensive overhaul of marketing strategies, optimizing digital marketing performance; Capitalized on social media growth, securing a 25% rise in audience base and a 40% increase in sales through enhanced branding and audience engagement.

- Built the UK market operations team from the ground up, propelling the company to rapidly capture and expand within the UK market, achieving a 30% market share within three years with an annual growth rate of 40%.- Organized over 100+ UK offline events, including career development summits, corporate brand international seminars (with participating companies such as General Electric, EY, etc.), and overseas talent networking receptions, drawing in over 30,000 participants and garnering an overall attention of more than 15 million people.

Played a key role in COACH's global rebranding to "Modern Luxury", spearheading comprehensive market communication and PR strategies.• Orchestrated Greater China's market communications and PR initiatives, reporting to the Media Relations Manager and Events Manager, with direct accountability to the Senior Director for key projects. • Managed execution details in collaboration with agencies, including logistics and event operations for brand activities such as flagship store reopenings, pop-up events, large-scale parties, film premiere sponsorships, and media events.• Fostered high-frequency interactions with major media, celebrity agents, and renowned styling studios to secure positive, long-term collaborations. Ensured consistent, high-impact brand presence in over 50 fashion publications, including Vogue, Harper's Bazaar, ELLE, and L'Officiel, and supported style profiles for concerts, potential TV shows, and celebrity events.• Collaborated with cross-functional teams and external agencies; Led strategic collaboration with the merchandising team to integrate brand communication and optimize sample budget management, increasing sample efficiency by 28%; Solved the sample tracking and logistics system problems, improving product exposures by 17% and regional sales by 10%.

Accounts: Tory Burch, Kate Spade, Zegna, HAKKASAN, L'Avenue- THE PUYU HOTEL AND SPA – Played an important role in hotel Grand Opening event including event excution, media tour and KOL engagement.Developed new hotel profiles and set monthly PR content calendar to pitch exposures including feature articles, press releases, media pitches, website copy, newsletter copy, and other digital content. Helped the hotel to have gained 3 national media awards from New Voyage, Traveler and The Bund and 1 international award from Trip Advisor for the first opening year.- KEPPEL LAND – Participated in client brand positioning and advertising creation; Made annual communication plan and exclusive media database; Carried out media audit to get the feedback the brand acknowledge and demand of media; Scheduled the speaking event calendar for the corporation spokesperson.- CHINA CORPORATION PAVILION @EXPO MILANO 2015 - Drafted the pavilion theme and sub themes and designed the investment brochure.

Accounts: Media Mart, Aggreko, QiagenSupported offline events, Updated media database, clipping report and PR value; organized team meeting; Media Market Digital account operation and special campaign.