Irish Dancing Magazine (IDM) is media/news company marketing to fans of Irish Dance and the Irish culture. The monthly magazine ranges in size from 52-76 pages and is distributed in print and online in the USA, Canada, the UK, Ireland, Australia, Asia, and other areas of mainland Europe. IDM has the largest social media following related to Irish Dancing including highly engaged fans on Facebook, Instagram, Twitter, Snapchat and Youtube. Launched @irishdancingmagazine on Tik Tok in 2020. In addition, the company offers marketing and advertising consulting services for small to medium size businesses.

Developed strategic partnerships for Accenture, American Express, Aramex, The Bradford Exchange, and others.

Developed and managed a team of marketing executives, successfully implementing the company's strategic plan. Led the initiative to bring Hammacher Schlemmer into online shopping as one of the first companies in world to do so - many people thought we were crazy and online shopping would never work. It's fun to look back and think about that while looking forward to the future! Launched the Interactive Marketing Association (IMA) in order to network and share ideas with industry leaders during the exciting infancy of shopping and marketing online. Later negotiated the deal for the IMA to become part of the Direct Marketing Association. Managed the circulation and advertising strategy for the catalog and store business of Hammacher Schlemmer. Developed marketing alliances with companies such as American Express, Oreck, and Skymall. Brought Hammacher Schlemmer's unique products to Epcot's "Innovention" attraction at Walt Disney World, showcasing the latest in consumer product innovations.