Denise Kessler Email and Phone Number
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I'm a results-driven executive with over two decades of experience in shaping successful marketing andbusiness development strategies. Throughout my career, I've demonstrated a commitment to building top-performing teams, mentoring, crafting effective go-to-market strategies, orchestrating product launches, and enhancing brand awareness. My expertise spans both B2B and B2C marketing, encompassing budget management, brand strategy, cross-functional collaboration, and digital marketing. I've also excelled in fostering strong client and partner relationships and achieving corporate objectives. Here are some highlights of my career:➥ Advisory Panel - Digital Marketing Certificate Program - Shenandoah University.➥ Online Reputation: Obtained 322 favorable CVCA reviews within a year across multiple platforms.➥ Website Growth: Achieved 35% growth in website new visitors in just two years.➥ Social Media: Grew Facebook followers by 260%.➥ PR Success: Established a strategic partnership with a PR firm, surpassing key performance indicators.➥ Referral Growth: Achieved a 14% increase in veterinary referrals through Lunch and Learns with digital marketing and brand positioning campaigns. ➥ Sponsorship Growth: Drove a 208% increase in sponsorship revenue and a 167% rise in sponsorships.➥ Business Expansion: Contributed to expanding the company from 8 to 14 locations in 4 states.➥ Talent Attraction: Increased recruitment event attendance by 50%.➥ Website Integration: Led the integration of 23 property management websites.➥ Efficiency Improvement: Enhanced the efficiency of marketing operations, managing a 6-figure to 7-figure marketing budget across multiple locations and divisions. I'm passionate about achieving results and driving growth in dynamic environments. Let's connect to explore opportunities for collaboration! ☛ Key Skills ☚ ✦ Agency Management✦ Analytics✦ B2B & B2C & Nonprofit Marketing✦ Budget Management✦ Business Development & Referrals✦ Brand Awareness ✦ Brand Strategy✦ C-Suite & Executive Collaboration✦ Cross-functional Teams✦ Digital & Traditional Marketing✦ Event Management, Tradeshows & Sponsorships✦ Global Brand Strategies✦ Go-to-Market Strategy✦ Leadership & Team Management✦ Marketing & Business Plans✦ Marketing Operations✦ Media Buying✦ Product Launch ✦ Project Management✦ Public & Media Relations
D.E. Gemmill, Inc Pavement Markings & Maintenance, Signs & Traffic Control
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Director Of Marketing And Public RelationsD.E. Gemmill, Inc Pavement Markings & Maintenance, Signs & Traffic ControlLeesburg, Va, Us
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Director Of MarketingD.E. Gemmill Signs & Safety Division Nov 2024 - PresentYork, Pa, UsDirector of Marketing - Multi-Division Strategy Spearheading marketing initiatives for Pavement Marking, Traffic Signs, Safety Apparel, and Traffic Control Rentals, aligning strategies to drive growth. Developing and executing integrated marketing campaigns leveraging digital marketing, events, and social media to enhance brand visibility. Implementing data-driven strategies to refine messaging and achieve measurable results. Collaborating with sales and operations to ensure cohesive brand communication and customer engagement across all touchpoints.
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Marketing ConsultantD.E. Gemmill Signs & Safety Division Jun 2024 - Nov 2024York, Pa, Us
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Director Of Marketing & Public Relations - Usa (Startup)Pomega Energy Storage Technologies - Usa Nov 2023 - Apr 2024Mclean, Va, UsI spearheaded marketing and public relations efforts in the U.S. market, ensuring global brand consistency while closely collaborating with the marketing team at headquarters in Turkey.➥ Marketing architect in a new industry, laying the foundation to build the USA marketing and public relations department, implementing programs, establishing vendor relationships, sending our RFPs, setting up branding standards, and crafting strategies to support Pomega’s expansion into the USA market. ➥ Successfully collaborated with the Head of Marketing at the Turkey headquarters to craft successful strategies to support Pomega’s expansion into the USA market and secure global brand consistency. Tailored our brand messaging, visual identity, and marketing strategies to compete effectively. ➥ Cross-functionally collaborated with company divisions in the USA and Turkey to foster collaboration and integration to drive overall business success, including marketing, sales team, product development and research, human resources, finance, operations, supply chain, and facilities. ➥ Spearheaded the completion and launch of the USA website, created a brand identity kit, social media branding, engaging content, blog posts, and website content to showcase the brand. ➥ Forecasted an annual marketing and public relations budget, sent out RFPs to secure a public relations firm, secured a website company to convert the Turkey website into WordPress, SEO efforts and Google Analytics. ➥ Researched and established relationships with national conferences as part of our brand positioning strategy to showcase our unique value proposition (UVP) and set us apart from our competitors. ➥ Implemented a successful event management system for our startup, obtained and secured speaking opportunities with key departments, created modular booth designs for different size shows to stay on brand, and secured sponsorship opportunities. -
Director Of Integrated Marketing & Communications (Startup)Ox Hill Companies Jan 2023 - Nov 2023Fairfax, Virginia, UsAs the Director of Integrated Marketing and Communications at Ox Hill Companies, I'm leading the charge in our mission to reimagine and transform mixed-use commercial real estate, specifically focusing on hospitality, arts, retail, entertainment, and residential condominium sales. Here are some key aspects of my role: ➥ Strategic Collaborations: I collaborate with the Senior Marketing Director, architecture and construction on market research as we align ourselves with retail, restaurants, and commercial space. Co-manage strategic partnership with international real estate firm for residential sales.➥ Online Presence Enhancement: I oversaw the successful execution of a new WordPress corporate website, aligning it with our branding and growth strategy to bolster our online presence.➥ Effective PR Management: Managed a strategic partnership with a public relations firm, achieving impressive results with a 113% increase in media coverage pieces and a 139% growth in coverage views.➥ Social Media Strategy: Managed comprehensive social media strategy, resulting in increased engagement and a more substantial online presence.➥ Community Engagement: Cultivated valuable community partnerships and organize special events to boost brand awareness and community engagement.➥ Resource Optimization: Managed external vendors and oversaw the hiring and managing of videographers, photographers, and graphic designers to ensure project success.➥ Department Processes and Procedures: Developed and implementing departmental procedures and processes to help streamline department. ➥ Talent Pool Expansion: Collaborated with human resources to project staffing needs and create job descriptions for building and expanding the marketing team, enhancing our talent pool. I'm proud to be a part of the Ox Hill Companies team, where creativity meets transformation in mixed-use commercial real estate. -
Director Of Marketing & CommunicationsBurkentine Real Estate Group Jul 2021 - Dec 2022Hanover, Pennsylvania, UsResponsible for enterprise branding and go-to-market strategies for residential home sales and property management to lease up properties. Reported to the COO and an owner to assist with business branding and positioning for organizational success. Implemented, managed, and executed successful strategic marketing and public relations campaigns with the team. With a strategic and detail-oriented mindset, I implemented effective programs and grew a department for company success in stabilized and emerging markets in multiple states.➥ Grew the marketing team from 1-5 team members in one-year; a Sr. Creative Design Manager, Public Relations Manager, Marketing Coordinator, Social Media Coordinator, and Content Creator.➥ Go-to-market strategies and initiatives with the residential sales team and property management team on promotions, preleasing, and leasing campaigns; managed 20+ social media channels on Facebook, Instagram, LinkedIn, and YouTube; built 23+ new property management websites on Rentcafe, visual content, directional signage, billboards, and wayfinding signage. ➥ Enhanced strategic digital marketing efforts, implementing SEO and SEM strategies to increase brand awareness, including strategic Google Ads and Facebook ads.➥ Managed groundbreaking and ribbon cutting for multi-million projects, worked with public relations manager on overall strategic plans for positive press coverage and brand awareness.➥ Collaborated with the executive leadership, including COO and CFO, on managing departmental budgets and initiatives to meet the needs of multiple locations. Developed and defined SOPs, KPIs, and key initiatives. ➥ Participated in an architectural engineering job fair at Penn State with 60-70 national employers and represented the company through videography, acquiring 40+ internship resumes.➥ Researched and implemented software for team success: Cision, Hootsuite, Rentcafe, Yardi budgeting,ReviewTrackers, and Monday.com. -
Marketing DirectorCvca Cardiac Care For Pets Mar 2013 - Jul 2021Leesburg, Virginia, UsEarned two promotions, successfully built the marketing department from the ground up and created a go-to-market strategy for business development and sales for growth in established and new markets in multi-states with industry partnerships, community outreach and digital marketing strategies consistently exceeding performance metrics. Liaised with external contractors and vendors, organized strategic events, and secured speaking lectures. Trained and mentored cross-functional teams, including 14 veterinary technicians serving as part-time marketing brand ambassadors, one-direct report and worked closely with CEO and executives. ➥ Strategic driver for growing caseload with sales strategy as the company grew from 8 to 14 locations by executing data-driven B2B and B2C marketing strategies, providing high-quality services to 24K+ patients, and managing 30+ local, regional, and national tradeshows and events annually.➥ Amplified doctor recruitment event attendance by 50% in two years. ➥ Led digital SEO and SEM digital marketing efforts; in 2 years achieved 35% new visitor growth.➥ 14% growth in Lunch and Learns with digital marketing and brand positioning. ➥ Achieved 260% growth in Facebook followers from 2,711 to 9,771. ➥ Created and led B2B program “Take A Walk in Your Client’s Shoes” engagement program to generate referrals, caseload, and revenue in the Kentucky office.➥ Created a web-based CVCA Resident Test Prep program to facilitate residents board exam preparation; 87% open rate on digital campaign. ➥ Implemented a continuing education (CE) program for veterinarians, veterinary technicians, and practice managers in the DC area. The first year secured $13K in sponsorships with 260+ attendees in-person; the third year, during COVID implementing event management WHOVA application with 20% discount, and secured $50K in sponsorships with 2K attendees. -
Marketing Communications SpecialistD.E. Gemmill, Inc. 2006 - Mar 2013York, Pa, UsA line painting, seal coating, signage, rentals, and safety apparel company. Secured media placement in national trade publications while capturing new sales and business development opportunities. Pioneered B2B marketing projects by creating digital marketing strategies and headed web/email programs to grow customer base. Increased product sales by establishing a digital e-commerce platform and enhancing social media presence.➥ Coordinated email automation campaigns while guiding individuals on best practices regarding website development and customer database management to accomplish marketing goals.➥ Led design, layout, and distribution of web-based products, email marketing materials, and print marketing collateral.➥ Managed website and email marketing campaigns as first MarCom employee to optimize Marketing Department functions.
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Manager, Communications And Public RelationsAmerican Public Communications Council (Nonprofit) 1999 - 2001OVERVIEW APCC’s first Public Relations employee responsible for both non-profit and for-profit divisions within the organization. Created audience engagement strategies while managing communications, public relations, and messaging functions.HIGHLIGHTS➥ Collaborated with Weber Shandwick Public Relations Firm (formerly BSMG Worldwide) in Washington, DC, to build a nationwide grassroots development action kit for members.➥ Played a critical role in creating and maintaining web content, as well as helping build a website for the APCC’s for-profit subsidiary.
Denise Kessler Skills
Denise Kessler Education Details
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Penn State UniversityCommunications -
University Of VermontDigital Marketing Fundamentals (Certificate)
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Cornell UniversityMarketing Strategy (Certificate)
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Shenandoah UniversityProgram Advisor For Digital Marketing Certificate Program
Frequently Asked Questions about Denise Kessler
What company does Denise Kessler work for?
Denise Kessler works for D.e. Gemmill, Inc Pavement Markings & Maintenance, Signs & Traffic Control
What is Denise Kessler's role at the current company?
Denise Kessler's current role is Director of Marketing and Public Relations.
What is Denise Kessler's email address?
Denise Kessler's email address is de****@****ail.com
What is Denise Kessler's direct phone number?
Denise Kessler's direct phone number is +170360*****
What schools did Denise Kessler attend?
Denise Kessler attended Penn State University, University Of Vermont, Cornell University, Shenandoah University.
What skills is Denise Kessler known for?
Denise Kessler has skills like Marketing, Budgets, Contract Negotiation, Microsoft Office, Strategic Planning, Social Media Marketing, Corporate Communications, Press Releases, New Business Development, Leadership, Veterinary Medicine, Budgeting.
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