Responsible for building and maintaining a successful sales team and ensuring that the company upholds relationships at all levels within the OOH Buying Services, Agencies and Clients direct. Active participant in the product development process, engaging with the technology, business and marketing teams, to represent the needs of our industry. Reporting directly to the Chief Exectutive Officer of Cemusa. Manage, market & sell advertising on Bus Shelters, Newstand Kings, Banners and Newsstand King Digital Network across 3 major U.S. DMA’s: New York, Boston (Atlanta, San Antonio and Miami past markets) as well as Internationally; Madrid, Portugal, Italy and Brazil. Relationships formed over 20 years in the advertising industry including Broadcast and Radio.

Opened the US office of a London based company. Handled advertising opportunities on all the American Idol, Britney Spears, David Bowie, Phil Collins & Destiny’s Child tours. Worked closely with top ad agencies, media buying services & clients directly to represent our services of supplying all video equipment in return for the advertising rights to use the Jumbotron Screens during the periods of downtime to broadcast a high production value entertainment package to the audience at all venues & arenas.Composed strategies, business plans & handled all financial aspects. Managed a sales force to sell advertising commercials in all venues during the tours. Daily communications with London office.

Helped with the opening of the US office of an Internationally based company. Managed and marketed airport advertising for over 100 airports globally around the world. Sold & developed advertising space for lightbox dioramas, spectacular units, exhibition areas, bus shelters, baggage carts and wall wraps within the airports and billboards on the airports’ exterior grounds.Worked with top ad agencies to assist in marketing solutions.

Sold air time/advertising space on a local, now national radio station.Worked with local businesses, restaurants & clubs. Assisted in creating radio commercials with clients and production team. Set up and executed promotional events for clients.

Adjusted commercial schedules to comply with station program changes, ensuring accurate program and movie airing. Generated client allocations for stations & placed commercials around unacceptable programming. Created & adjusted flow charts to reflect weight distribution by week, demographic and daypart for each client.