• Designed global brand identity system, website, mobile app, dashboard, product design, presentations, and content for tech start-up with a test user approval rate of 5 stars• Creative direction – lead team of creative directors, art directors, designers, writers, developers, in concepting, and producing for major marketing, communication or advertising campaigns, social media/influencer-based campaigns • Spearheaded the creation of visually inspiring solutions that surpass client needs/requests• Directed IOS and android development teams for a start-up B2C and B2B mobile app • Branded 110+ clients across a wide range of brand assets including but not limited to digital experiences, performance marketing, social media, animation, and broadcast• Align c-suite, sales, marketing and creative to develop sales and marketing tools that align with business, sales, and marketing goals• Proven skills in project management systems, digital asset management systems and content management systems • Authored a new marketing automation platform with toolbox and provided training for the client-side internal marketing team; saved the company 35% in operational costs and reduced time spent on manual tasks by over 50%• Proven ability to prioritize work and resources across engagements for both short- and long-term needs• Managed and created and delivered end-to-end creative solutions for B2C and B2B clients, including traditional, digital, and social media campaigns

Meta — Worked with Various Groups within Meta Including but not Limited to: AI, New Products, Infrastructure Data CentersResponsible For: Projects Start to Finish Including Leading Stakeholder Meetings, Setting and Adhering to Deadlines, Design, Branding, Programming, Worked with Higher Level Meta Employees Considered VIP Stakeholders Including Presentations for C-Suite Members as well as Various Other LevelsProjects Included: Presentations, Wiki Sites, Brand Guidelines, Product Design, Logos, Animations, Illustrations, Learning Development, Infographics, Badges, and Campaigns including Logos, Presentations, Posters, Ads, Banners, Virtual Backgrounds, Agendas, Wiki and more

• Led, directed & managed creative team to create content and produce award-winning marketing and advertising campaigns• Championed the launch of a new agency digital and social media department and recruited and built a team of 10+ specialists: increased client acquisition and organic client growth by 45%• Advised creative strategy, planning, production, and budgets, team performance, training, and growth management • Proven skills in project management systems, digital asset management systems and content management systems • Led brainstorming sessions to develop campaign concepts and facilitate actionable decisions

• Created and produced all aspects of marketing, promotions and creative including social media posts, media buying, lead generation, email messaging, PR, and events• Introduced data analysis tools to measure the impact of marketing campaigns on sales and customer acquisition, leading to a 35% boost in conversion rates• Analyzed customer pain points through surveys and interviews, identified key areas of improvement, and recommended changes that reduced customer support issues by 30%• More than doubled marketing ROI and went from 1 location to over 10 U.S. locations during a down economy

• Led, directed & managed a variety of creative team sizes up to 100+ on multi-million-dollar campaigns for North America• Created and presenting — pitches, branding and campaign concepts to director level and C-Suite clients• Led creative direction for pre-production, production, commercial/video shoots, photo shoots and budgets• Pioneered the creation, and design of, automated fulfillment processes including content management systems that increased productivity by over 40% and decreased advertising fulfillment turn-around time by over 55%