Denise Melo Email & Phone Number

State Of São Paulo, Brazil

São Bernardo Do Campo

|| Support in the region's growth strategy;|| Studies of new demands and solutions for each line of business of the company;|| Sales Incentive plan strategy for Latin America;|| Incentive campaigns development and launch;|| Data analysis and service portfolio segmentation strategy;|| Market Studies (LAA);|| Creation of sales playbooks and other supporting materials;|| Implementation and management of global projects;

São Paulo, Brazil

|| Analysis of new products needed (market, demand, sales forecast) and creation of projects demand for Engineering;|| Sales enablement: identification and definition of necessary training and support materials focused on improving efficiency and product knowledge; || Presentations in general; || Development and analysis of sales performance indicators.

São Paulo, São Paulo

|| Support to the growth strategy of the commercial area|| Creation, development and analysis of sales performance reports, dashboards and presentations in general;|| Daily monitoring of key performance indicators like sales volume, leads, hit rate, goals;|| Management of the entire sales process: from lead generation and distribution strategy to booking;|| Goals setting;|| Management of the commercial budget and expenses;|| Development of incentive campaigns, promotions and products and services packages;|| Organization of events and fairs;|| Responsible for communication with leaders and field || Responsible for the variable remuneration policy for all sales channels;|| Management of a field support team responsible for assisting in the pricing of proposals, discounts, answering questions and directing internal processes.

São Paulo, São Paulo

 Management of 5 people Creation, management and implementation of online and offline marketing actions  Alignment and analysis of media plans with advertising agencies, considering the strategy Brand management to ensure compliance with norms and standards in marketing materials and actions developed by indirect channel; Inbound marketing: leads management from generation, qualification, distribution strategy and hit rate; Interface with marketing suppliers, communication and PR agencies. Events organization

São Paulo, São Paulo

 Responsible for marketing department in Brazil Matrix reporting (Chile) Weekly interface with marketing Latin America Marketing budget planning and management Digital marketing with focus on google adwords (search, contect network and e re-marketing), facebook ads and youtube. Coordination of PR agency

São Paulo, São Paulo

 Creation of marketing department in Brazil Matrix reporting (Chile) Relationship with advertising agency to create materials that meet the company's demand (catalogs, folders, uniforms, direct mail) Development of special projects such as mall stand, retail sales project and telemarketing project. Development and implementation of incentive campaigns for sales representatives and employees. Organization of fairs and events Coordination of sales promoters (performance analysis, monitoring, campaigns).

São Paulo, São Paulo

 Responsible for Marketing of Casa Carrier Segment (B2B); Branding Management; Application of incentive campaigns with great performance in planning, budget control and schedule and results evaluation; Development of Point of Sale Material; Administration of marketing budget

São Paulo, São Paulo

 Relationship with advertising agency  Support in the marketing actions of relationship and loyalty; Support in the organization of fairs and internal and external events; Dealers mailing management

Master Of Business Administration (Mba), Business Management

Certificado, English

Graduação, Marketing