Denise Melo Email and Phone Number
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✔ 16 years of professional experience in multinational companies: 12 years with marketing and 4 years with planning activities.✔ Marketing 360°:
Otis Elevadores
View- Website:
- otis.com/pt/br
- Employees:
- 2981
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Especialista De Marketing Para A América LatinaOtis ElevadoresState Of São Paulo, Brazil
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Latin America Marketing SpecialistOtis Elevadores Dec 2021 - PresentSão Bernardo Do Campo|| Support in the region's growth strategy;|| Studies of new demands and solutions for each line of business of the company;|| Sales Incentive plan strategy for Latin America;|| Incentive campaigns development and launch;|| Data analysis and service portfolio segmentation strategy;|| Market Studies (LAA);|| Creation of sales playbooks and other supporting materials;|| Implementation and management of global projects;
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Senior Marketing AnalystOtis Elevadores Sep 2020 - Dec 2021São Paulo, Brazil|| Analysis of new products needed (market, demand, sales forecast) and creation of projects demand for Engineering;|| Sales enablement: identification and definition of necessary training and support materials focused on improving efficiency and product knowledge; || Presentations in general; || Development and analysis of sales performance indicators.
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Marketing Coordinator - PlanningJohnson Controls Nov 2014 - Feb 2019São Paulo, São Paulo|| Support to the growth strategy of the commercial area|| Creation, development and analysis of sales performance reports, dashboards and presentations in general;|| Daily monitoring of key performance indicators like sales volume, leads, hit rate, goals;|| Management of the entire sales process: from lead generation and distribution strategy to booking;|| Goals setting;|| Management of the commercial budget and expenses;|| Development of incentive campaigns, promotions and products and services packages;|| Organization of events and fairs;|| Responsible for communication with leaders and field || Responsible for the variable remuneration policy for all sales channels;|| Management of a field support team responsible for assisting in the pricing of proposals, discounts, answering questions and directing internal processes. -
Marketing And Internal Communication CoordinatorJohnson Controls Mar 2010 - Oct 2014São Paulo, São Paulo Management of 5 people Creation, management and implementation of online and offline marketing actions Alignment and analysis of media plans with advertising agencies, considering the strategy Brand management to ensure compliance with norms and standards in marketing materials and actions developed by indirect channel; Inbound marketing: leads management from generation, qualification, distribution strategy and hit rate; Interface with marketing suppliers, communication and PR agencies. Events organization
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Senior Marketing AnalystJohnson Controls Jul 2008 - Mar 2010São Paulo, São Paulo Responsible for marketing department in Brazil Matrix reporting (Chile) Weekly interface with marketing Latin America Marketing budget planning and management Digital marketing with focus on google adwords (search, contect network and e re-marketing), facebook ads and youtube. Coordination of PR agency
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Marketing AnalystJohnson Controls Oct 2005 - Jul 2008São Paulo, São Paulo Creation of marketing department in Brazil Matrix reporting (Chile) Relationship with advertising agency to create materials that meet the company's demand (catalogs, folders, uniforms, direct mail) Development of special projects such as mall stand, retail sales project and telemarketing project. Development and implementation of incentive campaigns for sales representatives and employees. Organization of fairs and events Coordination of sales promoters (performance analysis, monitoring, campaigns).
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Marketing AnalystMidea Carrier Mar 2004 - Oct 2005São Paulo, São Paulo Responsible for Marketing of Casa Carrier Segment (B2B); Branding Management; Application of incentive campaigns with great performance in planning, budget control and schedule and results evaluation; Development of Point of Sale Material; Administration of marketing budget -
TraineeMidea Carrier Mar 2002 - Mar 2004São Paulo, São Paulo Relationship with advertising agency Support in the marketing actions of relationship and loyalty; Support in the organization of fairs and internal and external events; Dealers mailing management
Denise Melo Skills
Denise Melo Education Details
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Business Management -
Intrax International Institute - CanadaEnglish -
Marketing
Frequently Asked Questions about Denise Melo
What company does Denise Melo work for?
Denise Melo works for Otis Elevadores
What is Denise Melo's role at the current company?
Denise Melo's current role is Especialista de Marketing para a América Latina.
What is Denise Melo's email address?
Denise Melo's email address is dm****@****int.com
What schools did Denise Melo attend?
Denise Melo attended Fundação Getulio Vargas / Fgv, Intrax International Institute - Canada, Universidade Presbiteriana Mackenzie.
What skills is Denise Melo known for?
Denise Melo has skills like Marketing Management, Product Marketing, Operating Systems, Market Planning, Forecasting, Corporate Communications, Negotiation, Competitive Analysis, Team Leadership, Strategic Planning, Strategy, Sales Management.
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Denise Melo
Content | Communication | Audiovisual Producer | Projects | Pos ProductionSão Paulo, Sp -
1grupomateus.com.br -
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