Denise Mullen Email & Phone Number

Keene, Nh, Us

Manage a P & L, Budget, team of 3 category managers (Frozen, Condiments, GM/Candy) and Robesonia merchandising staff including 5 Managers, 10 merchandisers, 8 admin/analyst level. Responsibilities include category management, financial reporting, New and deleted item processes, and ad/promotional planning, selling show.

Toronto, Ontario, Ca

Assigned to a group of Suppliers and Retailers to work hand in hand to survey both parties on how they work with each other through detailed analytical surveys. We managed custom and yearly surveys. Surveys would go to hundreds of people to voice their opinions on various topics as selected by the manufacturer or retailer to gain important knowledge and help improve their business. I would analyze the data and prepare a report for each client and meet with their leadership on the results.

Philadelphia, Pennsylvania, Us

Responsible for category management functions within the beauty care department. Developed and implemented a new beauty care format to bring in new customers with up scale brands and displays. Handled ad planning, assortment reviews, cost changes, special projects, P&L, budgeting, planograms.

Carlisle, Pa, Us

Led merchandising for all non-perishable departments for 180-store, 4-state grocery retailer. Steered department representing $4B in annual sales (55% of total sales) through major transition from AholdUSA to a stand-alone business. Directed 100+-member team including 4 directors, category managers, merchandisers, and pricing analysts. • Reengineered team structure, built strong policies and procedures, and championed new way of working to ensure success within new organizational design. • Contributed to design and execution of new organizational structure and led teams through reduction in force (RIF). • Introduced robust tracking methods and reporting in collaboration with finance department, improving visibility into profitability and financial metrics to outpace other Ahold portfolio spin-offs in performance. • Developed and implemented go-to-market strategy for everyday-low-pricing (EDLP) initiative spanning 13 category teams and 100+ categories. • Led team to surpass performance, profitability, and sales goals while helping to manage start-up of new stand-alone Giant Landover and Stop & Shop businesses. • Co-created and executed synergy opportunities alongside Stop & Shop, Giant Landover, Food Lion, and Hannaford.

1506 Ma Zaandam, Nl

Hand-selected to oversee DSD merchandising with P&L responsibility for $3B in annual sales across 4 divisions—Stop & Shop New England, Stop & Shop New York, Giant Foods Carlisle, and Giant Foods Landover. Led and developed 8 category managers and teams in 2 locations. Developed and led execution of growth, profitability, and penetration strategies. • Increased YOY sales through strategy development and execution, leadership, and product assortment management.• Collaborated with vendors to design new item launch strategies and coordinate funding utilization to achieve mutually beneficial growth goals. • Extracted exceptional performance from 2 distinct merchandising teams serving 800 total stores, creating forums for sharing best practices and aligning efforts with corporate goals. • Developed total store new item strategy including racks, coolers, point-of-sale and marketing materials, and funding.• Developed and installed beer and wine departments in Pennsylvania stores.• Initiated vendor advisory board for non-perishable vendors. • Earned recognition for outstanding leadership from the Progressive Grocer.

Carlisle, Pa, Us

Tapped to oversee all non-perishable and perishable private label products representing $1B in sales in a 4-state territory. Led sales, marketing and promotion, brand management, pricing, packaging, quality, and product development efforts. Led 18-member team of internal staff and Daymon Worldwide representatives. Directed Giant’s demonstration services program. • Launched 2 new private label brands—Guaranteed Value, an entry-level product line, and Simply Enjoy, a high-end gourmet brand—achieving customer acceptance and sales volume increase. • Spearheaded initiatives to support private label sales growth and outperform national brands through pricing strategies, promotional activities, supply chain efficiencies, and packaging redesign.• Liaised with diverse category managers to sustain Giant’s corporate brand landscape, navigating multiple profit requirements, packaging standards, and promotional plans to increase revenue. • Boosted private label sales and penetration with a compare-and-save program that showcased brand differentiators.• Developed and introduced training programs to integrate new employees and accelerate performance.

Carlisle, Pa, Us

Earned promotion to oversee all in-store merchandising throughout 6 states for a $5B grocery retailer. Directed space management and in-store execution including planogramming, floor planning, weekly resets, and new/remodel resets. Led 300-member team including 1 director, 3 managers, and external vendors.• Steered team to successfully execute merchandising for new store, overseeing planning and execution. • Sustained productive, streamlined relationships with multiple vendors to ensure timely, accurate billing and execute all new product introductions, placements, and discontinuations. • Orchestrated special project reset for multiple departments in 57 stores in 6 months.