Denise Rivera Email & Phone Number

Murrieta, Ca, Us

Greater Los Angeles Area

Launched a boutique consulting firm to champion the strategic role of clients’ brand family by developing and executing national, local and retailer-specific marketing programs along with sales strategies and tactics. Develop and execute comprehensive marketing plans and programs (short- and long-term) while supporting the sales, revenue and profit objectives of the organization. Define and Implement marketing processes, establish priorities and problem solve to deliver innovative branding and marketing strategy for clients in disruptive and established industries.➤ Leveraged team leadership skills to share marketing expertise while enriching knowledge of branding strategy as a highly regarded Adjunct Professor of Marketing at the Fashion Institute of Marketing in San Diego, CA. Strengths: Creative Marketing Strategy – Business Intelligence (BI) – Revenue Growth – New Product Launch – ROI – Branding Strategy – Qualitative Analysis – Quantitative Analysis – Marketing Budget – Marketing Innovation – Product Positioning – Analytical Thinking – Marketing Plans – Marketing Roadmaps – Retailer-Specific Marketing Plans – Meeting Deadlines – Business Relationship Management – Product & Line Plans – Strategic Partnerships – Defining Product Positioning –Product Packaging – Pricing Strategy – Team Leadership – Data Insights (IRI, Nielsen & SPINS) – Product Design – Competitive Landscape – Project Management – POS Data Insights – Emerging Trends – Market Insights – Managing External Agencies – New Product Development – Go-To-Market Strategy – Product Lifecycle

San Diego, Ca

Recruited for a mission-critical newly created role leading category management and defining the product framework companywide. Forecast sales and analyzed POS data for Infantino as well as competitors, to identify trends and opportunities. Developed preliminary forecasts to quantify launch potential and appropriate resources. Led a 20+-member cross-functional team. Delivered 150%+ of revenue goals while propelling a new growth phase companywide by identifying and penetrating two new product categories and launching multiple new products. ➤ Collaborated with product development to bring new products to market while preventing product deviation from business plan – retaining a laser-like focus on the most profitable, consistent product strategy. ➤ Partnered with the sales team, training them on new product features and delivering presentations to big box retailers. Attained product placement in 250 additional Walmart stores through POS data mining and rigorous analysis of existing categories and SKUs to pinpoint high performing but underrepresented products.➤ Earned an additional 1ft. of retail display space in 1,200 Target stores by demonstrating product value. ➤ Communicated data-driven marketing insights to all levels of the organization including C-Suite executives. Defined the companywide product framework, streamlining product development and accelerating delivery timelines while preventing costly product development detours.➤ Increased profitability by identifying unfeasible projects early and reallocating those resources. Coordinated with operations on roll-out of new categories and SKUs. ➤ Redefined the aesthetic of the entire brand, creating product briefs for the product development team that enabled prototype creation based on insights from consumer surveys performed by the brand manager.

Walnut, Ca

Recruited from a competitor and rapidly promoted to a pivotal role transforming the Wet ‘n Wild brand. Defined the data-driven annual product strategy and development direction based on insights from Nielsen and IRI. Recommended planogram changes and created the initial sales forecast for new products. Managed a 17-member marketing team with 4 direct reports. Propelled Wet ‘n Wild to the #3 cosmetics line nationwide (in units sold) in less than 2 years, outperforming Revlon. Increased revenue to 125% yoy while driving a 15% growth in store count from 32,000 to 37,000. ➤ Crafted and executed product management strategy that attained ambitious sales goals and increased retail space. ➤ Worked cross-functionally with the creative team on graphics, packaging, product development and social media. Led a major global transformation of Wet ‘n Wild from a tired, dated budget line to a thriving line with high brand recognition that is top-of-mind for millennial beauty enthusiasts, young fashionistas and social media influencers.➤ Partnered with sales team to personally deliver presentations to top big box retailers. Generated 200%+ ROI or ~$14.4M in revenue on a $7M coupon budget with a monthly sales lift of $40K per coupon.➤ Managed cross-functional teams with up to 30 members and outside marketing agencies for product launches.Promoted in just 8 months to lead brand management for the company’s $210M signature product line generating 75% of revenue. Created and implemented 1-, 2- and 5-year strategic marketing plans.

Greater Los Angeles Area

Promoted to Brand Manager for Wet n Wild in less than 9 months.

Ontario, Ca

Analyzed the competition and beauty trends to create vibrant new products; expanded distribution across the U.S., Asia and Mexico. Increased product line from 15 SKUs to 300+ SKUs in less than 2 years and built brand recognition from zero to a beloved brand in the indie cosmetics world, within the highly competitive health and beauty sector. ➤ Expanded the line beyond B2B to include B2C marketing by launching the company’s first ecommerce site.➤ Sold out of products during the first day of the IMATS NY tradeshow, driving consumer demand. Strengths: Creative Marketing Strategy – Business Intelligence (BI) – Revenue Growth – New Product Launch – ROI – Branding Strategy – Qualitative Analysis – Quantitative Analysis – Marketing Budget – Marketing Innovation – Product Positioning – Analytical Thinking – Marketing Plans – Marketing Roadmaps – Retailer-Specific Marketing Plans – Meeting Deadlines – Business Relationship Management – Product & Line Plans – Strategic Partnerships – Defining Product Positioning –Product Packaging – Pricing Strategy – Team Leadership – Data Insights (IRI, Nielsen & SPINS) – Product Design – Competitive Landscape – Project Management – POS Data Insights – Emerging Trends – Market Insights – Managing External Agencies – New Product Development – Go-To-Market Strategy – Product Lifecycle ––––––––––––––––––––––––Foundational experience in marketing and customer service within the finance and the design industries.

Greater Los Angeles Area

Promoted to Product Manager in less than 7 months.

Master Of Business Administration - Mba, Finance, General

Bachelor Of Arts - Ba, Marketing