Denise Schmidt Email & Phone Number

Hamburg Area, Germany

Development of CR- and marketing strategies1. analysis (brand, benchmarking, quantitative and qualitative research)2. strategy (consumer insight, brand positioning, conception and moderation of innovation and brand workshops, creative brief)3. communications (marketing/communication concepts for stakeholder, brands and products)clients from several sectors e.g. consumer goods, automotive, finance, non-profit

Hamburg Area, Germany

Strategic support for innovation and brand positioning processes, review of campaign efficiency, development of marketing and communication concepts, quantitative and qualitative research (e.g. online-panels, interviews with consumers and experts, „street“-interviews); clients from several sectors e.g. retail, consumer goods (food, alcoholic beverages, personal & home care), automotive

Hamburg Area, Germany

Development of marketing and communication concepts, market and target group analysis, benchmarking, conception and moderation of innovation and brand workshops, quantitative and qualitative research (group discussions, online-panels, interviews with consumers and experts); clients from several sectors e.g. consumer goods, finance, automotive, non-profit

Hamburg Area, Germany

Brand positioning support for Mercedes-Benz Cars, trademark protection, cooperations and corporate design, execution of own projects and management presentations

Hamburg Area, Germany

Conception of brochures, events and CI-projects, creative brief, project managment, analysis of media impact, client acquisition; clients e.g. Braun, Roche-Diagnostics, BundesKnappschaft, Hapag-Lloyd

Hamburg Area, Germany

project management support for international TV and Print campaigns, execution of own projects, competitor analysis; client: Nivea Beauté

Magister, Communication Science, Politics, German Philology

Education record