Brand Marketing Manager• Full responsibility in driving creative leadership, idea generation, and brand development for GrooveCar, CU Xpress Lease, and GrooveCar Direct• Creation and implementation of state-of-the-art and cost-effective strategies for all marketing and advertising channels• Effective management of complete front- and back-end redesign of the company’s various websites and co- branded automotive sites• Generation and application of all corporate business-to-business (B2B) marketing materials, including corporate identity, advertisements, email blasts, PowerPoint presentations, sell sheets, infographics, trade show materials, trade show booth design, and newsletters• Pivotal role in expanding the company’s household concierge service by close coordination with coworker and credit union partners increasing credit union partners’ membership to produce guaranteed sales to dealership partners• Leadership in leading marketing campaigns with nationwide credit union partners for the company’s co- branded automotive website through application of the omnichannel strategies for business-to-consumer (B2C) communication with CU partners’ members• Expert oversight of the entire development phase of nationwide credit union automotive resource website from inception through successful launch for credit union partners to white label• Pivotal role in increasing leasing product from three to seven territories and expanded the Groove direct program from 8 credit unions locally to 350 nationwide

Creative Director• Demonstration of industry expertise in developing advertising; marketing and branding initiatives to target and produce new products; and structuring new campaigns for credit union clients to market auto- buying websites biannually• Endowment of credit unions with tailored marketing materials such as fliers, inserts, posters, videos, and email blasts for their members while recommending promotional ideas to help promote their automotive websites to their members as a value-added service, achieving loan growth rates of 19% to 62% for our credit union partners• Delivery of services to the Sales Team by generating sell sheets and email blasts across specific areas, regions or manufacturers thus aiding them to meet strategic goals in territory expansion• Full responsibility in organizing and leading public relations, trade shows, and dealership sales events• Organization of advertising and providing inserts, posters and promotional materials, including door prizes and giveaways supplies to eight regional credit unions for sales events at 250 LongIsland dealers multiple times every year for the attainment of increased loan growth• Key person in-charge in the successful launch of new products encompassing CU Auto Coupon,GrooveCar Direct, Fusion AutoXchange, and the CUXL Pre-owned Lease Product

• Establishment of complete suite of communication services that included corporate identity, marketing collateral, website development, and advertising campaigns• Development and management of advertising and marketing campaigns for clients in banking, financial services, automotive, healthcare, technology, retail, not-for-profit, and entrepreneurial start-ups• Key efforts in determining and meeting buyer targets involving dealers, distributors, and consumers by developing contacts for promotional campaigns and industry programs• Oversight and arrangement of workflow of the Copywriters, Creative, and Production departments• Assurance of quality control within the set budget through leading outside photographers, photoretouchers, printers, and illustrators.• Capitalization of industry knowledge in producing all corporate communications and marketingmaterials, including advertising, annual reports, catalogs, direct mail, grand openings, new product launches, packaging, points of sale, posters, promotional and training materials, publications, signage, and websites• Organization of trade shows for national and worldwide clientele through identification of key shows, setting budgets, supplying marketing materials, developing booths, and hiring talent to attract foot traffic• Performance of quality checking of all corporate communications layouts and all marketing materials• Application of effective negotiation skills in discussing advertising contracts with assorted media outlets• Expert management to a team of creative partners to produce marketing materials for different clients• Significant role in augmenting sales of products and services through generation of advertising andpromotional materials along with customers, company executives, sales departments,and advertising agencies