Denise Stratton Email & Phone Number

United States

Columbus, Ohio, United States

Columbus, Ohio, United States

- Create engaging, benefit-driven B2B content for web, animation, social media, videos, pitchbooks, presentations and email- Bring industry leading ideas to life by partnering with product, marketing and subject matter experts to craft thought leadership articles- Translate complex information into straightforward copy with speed and ease- Serve as voiceover artist for custom animations

Ohio

- Create dynamic B2B and B2C copy for digital, email and direct mail marketing campaigns- Transform complex information into crisp, straightforward, actionable copy with speed and ease - Drive and support communication strategy, messaging and execution for Home Lending marketing campaigns- Consult on multiple Home Lending copywriting initiatives - Manage multi-channel marketing campaigns from concept through execution

Customer Insights & Analytics

Key Accomplishments:- Launched SharePoint based knowledge management system to 200 internal associates - Piloted knowledge management system with 24 internal marketing leaders to determine feasibility of a marketing-wide roll out- Managed roll out of SharePoint based knowledge management system to 600 internal marketing associates- Developed and implemented a cyclical process to collect and communicate key insights delivered to business partners Additional Work: - Consult on communication deliverables, including best practices for a strong communication plan- Coordinate multi-tactic communications through the development and management of internal SharePoint site; create visibility into the work and strategic direction of key deliverables- Provide thought leadership around the dissemination of current insights and analytics- Leverage experiences, insights,and expertise to assist with the development and delivery of long-term, actionable communication plans- Facilitate working sessions for the development of communications- Create communication deliverables and manage the assembly and delivery of cross-functional presentations- Develop and deliver communication and presentation materials by synthesizing extensive insights and analytic learnings into multi-level communications- Partner closely with team members and IT to problem solve for project objectives

Business Transformation Office

Key Accomplishments:- Enhanced feedback collection methodology which increased On Your Side® Continuous Improvement Champion Workshop feedback response rate from 30% to 80%- Streamlined printing and assembly of workshop materials to reduce work time by 3 hours per class- Partnered with IT to shift externally hosted continuous improvement tool to an internal SharePoint based tool resulting in a savings to the company of $180,000 per year.Additional Work:- Managed end-to-end process for On Your Side® Continuous Improvement Champion Workshops- Drafted and reviewed On Your Side® Continuous Improvement Champion communications for all levels of the organization, including Senior Level executives- Managed all customer surveys including data analysis, leadership reporting and distribution- Accountable for all aspects of the Great Ideas process, which included: - Marketing Great Ideas to internal clients seeking customizable Continuous Improvement campaigns - Facilitating demos and training for areas interested in creating a customized Continuous Improvement campaign

Office Of Corporate Strategy

Key Accomplishments:- Developed and implemented a prescreen process to conduct a quick-hit review of 8,800 open records in Great Ideas, Nationwide's innovation tool- Recommended discontinuation of companywide innovation program and of Great Ideas as an innovation tool; advocated for a rebrand and relaunch of Great Ideas as an idea generation tool for continuous improvement efforts via customizable, targeted campaigns- Managed rebranding and relaunch of Great Ideas and transferred ownership to the Business Transformation OfficeAdditional Work:- Stabilized operations around Great Ideas and developed alternative ideation models using data gathered from internal and external sources- Redesigned Great Ideas process and layout to meet customer and leadership needs - Partnered with the Business Transformation Office to create campaigns for their clients- Facilitated demos and training for areas interested in creating customized continuous improvement campaignsLiaison between associates, Nationwide IT and vendor for technical issues and capability questions

Property Casualty Marketing

Key Accomplishments:- Created concept writing training program- Developed template for writing effective product and service conceptsAdditional Work:- Drove and supported hypotheses using external and internal data and trends, including primary and secondary research- Conducted decision making sessions with core team, management and potential clients using informational and data based recommendations - Liaison for marketing, insights and analytics, marketing communications, channel marketing teams for product and sales core team partners- Identified and prioritized customer-focused ideas from multiple channels- Identified key trends in Great Ideas, Nationwide's innovation tool, for Property Casualty products and services- Lead concept writer- Lead persona writer- Facilitated concept writing sessions with core team and partners- Facilitated ideation and planning sessions with core team, leadership and associates

- Managed marketing communications flow efficiently and effectively for executive team- Managed material content and context of presentations to improve meaningfulness- Confidentiality with client service- Acted as project and priorities manager for corporate initiatives