Denise Taverna Email & Phone Number

Milano

Planning, developing, implementing and monitoring the digital marketing strategy for Borsa Italiana and Euronext websites. ACTIVITIES:• planning and executing the digital content strategy for the websites;• measuring the effectiveness of the digital projects through preparing accurate analytics reports;• analyzing and identifying trends and insights in order to improve the user experience on the websites;• developing and executing SEO strategy.

Milano, Italia

Supporting ongoing digital improvements of Borsa Italiana website in order to identify innovative solutions for the business needs and for the users.DIGITAL MARKETING ACTIVITIES:• collaborating on the definition and implementation of digital content strategy; • doing SEO and web analytics activities of Borsa Italiana website;• coordinating the contents to create email campaigns for Borsa Italiana subscribers (e.g monthly newsletter).PRODUCT MANAGEMENT ACTIVITIES:• planning, development and delivery of new digital projects;• collaborating with different teams across the business to ensure the achiviement of the objectives.

Milan Area, Italy

Analyzing and mapping the processes of the delivery of the mail services to identify improvements in internal controls and efficiency of each phase.OTHER PROCESS ENGINEERING ACTIVITIES:• supporting special projects for top Clients to define and monitor the process of mail and parcel services;• collaborating on the activities of new product launches (defining and testing new product process, preparing operative documents and organizing training courses for delivery network).

Milan Area, Italy

Supporting the Web Product Manager Senior of managing SEO services of web sites and web analytics tools (Shinystat and Google Analytics).DIGITAL MARKETING ACTIVITIES:• doing SEO activities of websites (keyword research and analysis, definition of the search engine optimization strategies for customer websites and monitoring SEO performance); • collaborating with website team to create SEO friendly websites (optimization of site structure for users and search engines);• producing and managing contents for websites (use of CMS).PRODUCT MANAGEMENT ACTIVITIES:• supporting the growth of SEO services in profitability through analysis of market, benchmark analysis, commercial reviews and internal statistics (reporting activities);• managing relationships with the providers; • collaborating on research, development and definition of the launch plan of new web services and products;• supporting to the management of the training for suppliers, Sales and Customercare team.

Milano, Italy

Collaborating in activities of Corporate Fund Raising and research of sponsor to organize events in Milan and Turin.MARKETING ACTIVITIES:• preparing of documents for the clients to present the social project and events;• data collector activities;• seeking out new clients to involve in social activities and to promote Payroll giving.

Master Digital Specialist

Module Web Analyst e Data Scientist (October - November 2018) Activities: - Web analytics: objectives, metrics e kpi for websites - Social.

Corso Web & Mobile Programme

April - July 2013 Activities: - Marketing digital - Mobile marketing - Social network marketing - Digital marketing analytics

Laurea Specialistica, Marketing Management

Laurea Triennale, Economia Aziendale

Education record