Denise Vanderpool Email & Phone Number

Birmingham, Alabama, United States

Cincinnati Area, Ky

Oversees 46 hotels, a team of 4 Area Directors of Operations and 1 Regional General Manager. Accountable for assessing data trends and collaborates with internal stakeholders to conclude actionable items to intensify overall hotel performance. Reviews service trends, oversees performance action plans.• Developed a one-voice communication with ownership for revenues, profitability, and service scorecards. Gave a consistent message on results and performance of asset. • Managed recruitment, interviewing, training, and developing on-property and above property management teams. Reduced the time to fill position from 77 days to 30 days. • Analyze P&L and budget planning process, creates a collaborate environment for property sales and marketing teams. Improved YOY GOP margin of 6.4%. • Creates a strategic plan to address under-performing revenues, profitability, and service issues. Created a labor tracking tool to measure labor. Reduced planned POR labor by .76. • Provides feedback on training and developing of team members to promote higher management positions. • Creates and revises Standard Operating Procedures. Uniformed measurement tool for team members. • Directs a team to design and revise property consultations, content, transition checklists, On-boarding Checklists, GM Orientations, GM Conferences & regional training content. Leverages resources to reinforce brands awareness and standards.

Cincinnati Area, Ky

Oversees multiple (4) hotel brands, oversees Revenue Management Program, direct P&L responsibility for each property, collaboratively works with property sales and marketing efforts, monitor service trends and creates action plans, works with properties to develop capital improvement plans. Communicates with ownership on profitability, revenues and service scorecards. Active in recruitment, employing, training and developing of direct management team. Accountable for reviewing data trends and collaborates with internal stakeholders to discover actionable items to strengthen overall hotel performance. Leverages resources to reinforce brands awareness and standards.• Supported 13 hotels in region. • Conducted monthly hotel reviews, including P&L, service scores, brand standards based on the balanced scorecard (revenue, profitability, share and service).• Conducts 2 (per hotel) on-site consultations based on balanced scorecard to ascertain strategies to improve hotel performance in the metrics in guest service, revenue, profitability, and share.

Greater Memphis Area

Provide on-property support as well as phone consultations with hotel management, management companies and owners to communicate various approaches to increase revenue and service scores. Play integral role in recruitment, hiring, training, developing and distribution of workload and regional assignments. Supervise senior managers and managers within brand performance support division. • Analyzed trend data to strengthen performance of hotels in region. Lead in-region training seminars and oversee regional training summits. • Acquired brand and market expertise within a region supporting: AL, FL, GA, IN, IL, KY, TN. Direct brand performance team to deliver support to 140 hotels in region. • Conducted 60 consultations focused on annual, pre- and post-opening resulting in successful operation of new hotels. • Launch “ramp-up” initiatives for new hotels to improve RevPAR index. • Member of HP2 (high-performer track) program in 2015. Performance based on selection process top 5% of Directors & Senior Directors. • Increased revenue, loyalty, and profitability through creation of 2014 and 2015 Consultation Toolkit. Improved hotel engagement, increased service scores & revenues.

Greater Memphis Area

Managed pre-open and ongoing hotel brand performance support efforts and education for 40-50 hotels within the region . Forged strong relationships with hotel developers and owners, general managers, and key stakeholders. Developed brand awareness programs in effort to achieve and exceed revenue, product and quality service goals. Assisted in areas of sales and marketing to promote and advocate brand awareness in the region. Acquired brand expertise within the Midwest region (IL, IN, KY, MO, MI, OH, WV). Created workshop content for regional summits.

Evansville, Indiana Area

Planned and managed annual operating budget, sales and marketing plan, capital expenditure plan and departmental structures. Headed operational efforts that contributed to increased productivity, employee retention, guest satisfaction, hotel growth and profitability. Analyzed monthly and annual P&L statements; communicated such information to hotel ownership.• Trained and motivated 45 team members prior to hotel opening.• Successfully guided pre-opening activities resulting in hotel startup three months ahead of schedule.• Earned four Outstanding Quality Assurance audits.

Princeton, In

Developed annual operating budget, departmental structure, as well as marketing and capital expenditure plans. Coached team members and coordinated training for all new general managers within Dunn Hospitality Group. Created standard operating procedures for hospitality group. Tackled sales efforts including cold-calling for new business, maintaining existing business and networking with social groups. • Received two Outstanding Quality Assurance audits.• Lead financially under-performing hotel to actualize a positive gross operating profit.• Member of President’s Council for Dunn Hospitality Group.