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Denise Thorne Johnson is listed as Marketing Consultant at DB Johnson, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Denise Thorne Johnson.
Denise Thorne Johnson previously worked as SVP Marketing Strategy, Communications and Digital Marketing at Suntrust Bank and Sr. Strategist (Retained) at Fidelity Investments. Denise Thorne Johnson studied at Hood College.
Seasoned marketing leader and innovator with track record for identifying and implementing strategies for accelerated growth within complex businesses. Unique combination of core competencies within traditional marketing/branding as well as digital.Ability to facilitate change and build powerful functional and cross functional work teams.Specialties: Strategic Marketing,Brand Building, Digital Marketing CRM, Event Marketing, Corporate Communications, Social Media, Advertising, B2B and B2C, Product Intrductions, Segmentation, Team Building and Development
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Greater Boston Area
Principal of Marketing Consultancy specializing in Branding, Strategy, Digital, and Communications. Concentration in financial services, service sector, education and non-profits.
Oversaw marketing and overall brand strategy. Includes advertising, channels,direct and digital marketing, public relations,and events and sponsorships.Built "Live Solid -Bank Solid brand leading to 25% increase in awareness. Elevated ranking to #2 for most trusted financial services brand.Development of new digital channels led to 25% of all acquisition.
Retained by Fidelity to create strategic marketing plan for Retirement Services. Reporting to CMO.Developed revamped marketing/sales plan to address new industry model to attract end users as decision makers.
Created consulting firm focused on branding, strategic marketing and communications. Target to service sector including financial services, non-profit, professional services and start up.Primary Client was Bank of Montreal in developing strategic plans for U.S. acquisitions.
Reported to CEO of $100B financial services company with staff of 80 and +100 Million budget.Consolidated 7 marketing departments in to one centralized operation led to 24% cost cuts. 20% growth in acquisition rate for Private Bank and retail services.Led cross-function task force to identify $100Million in expense reduction across seven divisions.Improved.
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Denise Thorne Johnson works for DB Johnson.
Denise Thorne Johnson is listed as Marketing Consultant at DB Johnson.
Denise Thorne Johnson is based in Boston, Massachusetts, United States while working with DB Johnson.
Denise Thorne Johnson has worked for Db Johnson, Suntrust Bank, Fidelity Investments, Pnc Financial Services Group, and Havas.
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Denise Thorne Johnson studied at Hood College.
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