Denise April Email & Phone Number

Austin, Tx, Us

California, United States

I work within the CRM department to drive customer engagement, increase retention, promote loyalty program, and much more with this DTC brand across its site and app.* Improving retention by analyzing past and current initiatives for lifecycle campaigns that include emails, push notifications, SMS messages, direct mail, and catalogs (print & digital). * Creating campaigns around churned customers to re-engage them via ongoing series and one-off segmented campaigns* Particular focus with promotions to drive revenue via our website, app, and paid social campaigns * Working closely with cross departments such as Customer Service, Creative Teams (internal & agency), Tech and more to provide insights and collaborate on projects together to drive business goals

Austin, Tx

Managed the email program for the company's three eCommerce sister brands. Reported directly to CEO on email channel performance with key insights on revenue, list growth, sender reputation, A/B testing outcomes and other notable data on month & quarterly basis. Got our dedicated IP address for promotional campaigns pass ReturnPath Certification (biggest benefit is boost in inbox placement). Following best practices and staying on top of industry news and trends was key in this role.◌ Responsible for revenue growth for the company's email channel (2nd largest revenue-generating channel)◌ Collaborated with CEO on a quarterly basis for promotions and discounts to include on the scheduled email calendar ◌ Maintained documentation of email campaign performance using Google Analytics, ESP data and Litmus Analytics◌ Conducted A/B tests on emails to improve performance and drive sales from discount offer to subject line. As well as testing on landing pages using Visual Website Optimizer (VWO)◌ Utilized Hotjar for heatmaps on email landing pages for click & scroll data◌ Drove list growth on-site using pop-ups (ex. exit intent), holiday-only promotions via OptinMonster, and strategically placed sign-up boxes throughout the site.◌ Segmented subscribers in lists to receive relevant emails◌ Ensured proper utm_tracking for the email medium in Google Analytics◌ Worked closely with the creative team to develop visually appealing, on-brand emails and landing pages that are mobile-friendly◌ Proofed emails using Litmus for rendering in different email clients, any broken links, tracking, etc.◌ Spam tested using Litmus to check if IP or domains are blacklisted, email is authenticated with DMARC, SPF and DKIM, spam filter pre-screening for major inbox providers, etc.◌ Familiarity with email deliverability & reputation tools: ReturnPath Certification, ReturnPath Inbox, DMARC Analyzer, Litmus Spam Testing

Austin, Texas Area

Began helping in various channels (e.g. affiliate, social), but quickly became primarily focused on email marketing for all three sister brands: CompAndSave, ComboInk and TomatoInk. Eventually was promoted to Email Marketing Specialist. Experience working with cross-functional departments, even when located in another state, to achieve project goals. Email marketing specific tasks:◌ Worked with creative team to develop visually appealing, on-brand emails that are mobile-friendly◌ Ensured email campaigns follow best practices, render properly in different email clients, links work correctly, etc.◌ Reported and analyzed email campaign performance using Google Analytics, ESP Data, and Litmus Analytics.◌ Created & served as Point of Contact for cause marketing campaigns, including both site and email, in partnership with National Breast Cancer Foundation, American Heart Association, and One Tree PlantedOther tasks performed during this role:◌ Assisted Affiliate Manager by attending Affiliate Summits and creating promotions on CJ and ShareASale◌ Social media management on Facebook, Twitter, and Pinterest using Buffer◌ Managed blog calendar content on Wordpress and Blogger

Houston, Texas Area

Worked closely with the CEO and CTO in this lovely start-up to promote a new mobile app, Bitmado. Primary duties changed as we reached the official release of the app. Prior to launch, I aided in creating promotional materials like an app trailer, app demo and advertising creatives. As well as building marketing collateral items such as press releases and a press kit. After launch, I was heavily involved in garnering user downloads via outreach to app review sites, bloggers and app listings. Aside from this, I assisted in advertised via Facebook and mobile display networks. In addition to monitoring and answering customer concerns on Google Playstore and Facebook.Transitioned from intern to employee after graduating from college.

Austin, Texas Area

Directly worked with the CEO to create presentation material for external events (e.g. fundraising) using Powerpoint and Prezi. As well as employed copywriting skills for e-mail marketing using Constant Contact. In addition to supporting other online marketing efforts such as social media and blog posts.

Austin, Texas Area

Greeting visitors, filing documents, answering phone calls, maintaining supply inventory were just a few of my clerical duties. Aside from this, I assisted in handing the organization's social media account. Creativity and design were also used to help them create flyers as well as a new logo for a related organization, Austin Think Tank.

Bachelor Of Science, Advertising

Education record