Denise Ascher Freund

Denise Ascher Freund Email and Phone Number

Multicultural Marketing Professional and Leader with extensive International experience in CPG/ Beauty and Luxury Goods Industry - Marketing/ Business Development/ Strategic Marketing @ Astral Health & Beauty
Denise Ascher Freund's Location
Atlanta, Georgia, United States, United States
Denise Ascher Freund's Contact Details

Denise Ascher Freund work email

Denise Ascher Freund personal email

About Denise Ascher Freund

As the Associate Director of International Business Development at Astral Health & Beauty, I lead the expansion and growth of four distinct beauty brands in global markets. With extensive experience in the cosmetics, skincare, fragrances, and luxury goods industry, I have a deep understanding of the consumer preferences, competitive landscape, and regulatory challenges in different regions and cultures.I leverage my skills in brand development strategy, strategic marketing, and brand awareness to create and execute effective market launch and repositioning plans, media campaigns, pricing strategies, and event ideas for each brand. I also partner with local distributors, retailers, influencers, to increase the visibility and reach of our products. My goal is to deliver innovative and high-quality brand and marketing solutions that meet the needs and expectations of our diverse and discerning customers.

Denise Ascher Freund's Current Company Details
Astral Health & Beauty

Astral Health & Beauty

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Multicultural Marketing Professional and Leader with extensive International experience in CPG/ Beauty and Luxury Goods Industry - Marketing/ Business Development/ Strategic Marketing
Denise Ascher Freund Work Experience Details
  • Astral Health & Beauty
    Associate Director, International Business Development (Corporate Hq)
    Astral Health & Beauty Dec 2023 - Present
    Us
  • Astral Health & Beauty
    Sr Manager, International Marketing And Sales (Corporate Hq - Atlanta, Usa)
    Astral Health & Beauty Oct 2020 - Jan 2024
    Us
    Astral Health & Beauty has established itself as a leading authority in natural and plant-based skin care and color cosmetics. The Company is based in Atlanta, Georgia, and operates its multi-brand, multi-channel product strategy through its portfolio of four distinct brands: Aloette, butter LONDON, COSMEDIX and PÜR. BRANDS:- BUTTER LONDON: www.butterlondon.com- COSMEDIX: www.cosmedix.com- PUR : www.purcosmetics.com- ALOETTE: www.aloette.com
  • Ascher International Consulting
    Director (São Paulo, Brazil)
    Ascher International Consulting Jul 2012 - Dec 2015
    São Paulo, Brasil, Br
    --> Strategic Marketing Consulting including: - Market launch strategy (for new brands entering Brazil, AND repositioning of existing brands) - Branding - Price Positioning - Competitive Analysis - Media Plans - Ideas and strategies for Events
  • Ascher International Consulting
    Strategic Alliances And Marketing Advisor (São Paulo, Brazil)
    Ascher International Consulting Jun 2012 - Dec 2015
    São Paulo, Brasil, Br
  • Pandora Jewelry (Citytime Do Brazil - Exclusive Distributor For Pandora In Brazil)
    Director Marketing (São Paulo, Brazil)
    Pandora Jewelry (Citytime Do Brazil - Exclusive Distributor For Pandora In Brazil) Mar 2010 - Jul 2012
    Copenhagen, Dk
    - Responsible for ALL marketing strategies and activities of the brand in Brazil since the start-up of the brand in the market, (Biggest challenge to Generate Brand Awareness of a brand that is strong internationally but was not known in Brazil)- Create Media campaign strategy and manage all direct negotiations with print media (price and position)- Define PR strategy and liason with PR agency- Define, strategize and execute brand events and campaigns- Responsible for defining pricing strategy, store product mix and launches in Brazil- Liason with Brand HQ in Denmark, and Distributor HQ in Spain (on a daily basis)- Responsible for Marketing Budget, reporting directly to company’s CEO
  • L'Oreal
    Director Marketing (New York, Usa)
    L'Oreal Jul 2007 - Nov 2008
    Paris, Fr
    - Responsible for the US launch of DIESEL Fuel for Life Fragrances Men and Women - Fall '07- PR Strategy Campaigns and liason with PR agency- Media campaign and investment- In-store animations strategy and development (GWPs etc)- Responsible for managing the marketing budget- Liason with HQ in France
  • Montblanc (Richemont)
    Director Marketing (Sao Paulo, Brazil)
    Montblanc (Richemont) Jul 2005 - Jun 2007
    Hamburg, De
    - Head of Marketing for Montblanc in Brazil, reporting to the CEO- Liason with the press and brand appointed spokes person - Lead all marketing efforts for the celebration and introduction for Montblanc's 100th anniversary, and launch of silver jewelry line in the market
  • P&G
    Marketing Department Manager - Gbu - (Sao Paulo, Brazil)
    P&G Jan 2005 - Jun 2005
    Cincinnati, Ohio, Us
    - Reporting to the Brand Manager, was responsible for initiatives in a 5 year Strategic Master Plan for the Feminine Protection Division, including such brands as ALWAYS, ELA and TAMPAX- Develop, lead and drive new product projects and advertising campaign
  • Parfums Givenchy (Lvmh)
    International Marketing Coordinator (New York, Usa)
    Parfums Givenchy (Lvmh) Sep 2001 - Jun 2003
    - Reporting directly to the Vice President of International Marketing & Business Development, coordinated international marketing activity for Marc Jacobs, Michael Kors and Kenneth Cole Fragrances.- Maintained excellent relationships with agents and subsidiaries worldwide, providing them with all marketing programs, calendars and new product information, while attending to market-specific needs and projects.

Denise Ascher Freund Skills

Brazilian Portuguese English French International Marketing Luxury Goods Luxury Brand Marketing Product Marketing Marketing Management Fashion German Spanish Marketing Strategy Marketing Advertising Market Planning Public Relations Product Development Start Ups Management Brand Awareness International Sales Negotiation Google Adwords Brand Development Strategy Brand Development Global Brand Development International Relocations Corporate Relocation Strategy Competitive Analysis

Denise Ascher Freund Education Details

  • Babson College - Boston, Usa
    Babson College - Boston, Usa
    Marketing & Entrepreneurship
  • Escola Graduada De São Paulo (Graded School) - São Paulo, Brazil
    Escola Graduada De São Paulo (Graded School) - São Paulo, Brazil
  • The Frankfurt International School - Frankfurt, Germany
    The Frankfurt International School - Frankfurt, Germany

Frequently Asked Questions about Denise Ascher Freund

What company does Denise Ascher Freund work for?

Denise Ascher Freund works for Astral Health & Beauty

What is Denise Ascher Freund's role at the current company?

Denise Ascher Freund's current role is Multicultural Marketing Professional and Leader with extensive International experience in CPG/ Beauty and Luxury Goods Industry - Marketing/ Business Development/ Strategic Marketing.

What is Denise Ascher Freund's email address?

Denise Ascher Freund's email address is de****@****hoo.com

What schools did Denise Ascher Freund attend?

Denise Ascher Freund attended Babson College - Boston, Usa, Escola Graduada De São Paulo (Graded School) - São Paulo, Brazil, The Frankfurt International School - Frankfurt, Germany.

What skills is Denise Ascher Freund known for?

Denise Ascher Freund has skills like Brazilian Portuguese, English, French, International Marketing, Luxury Goods, Luxury Brand Marketing, Product Marketing, Marketing Management, Fashion, German, Spanish, Marketing Strategy.

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