Denise Bakar, Ma, Mba Email & Phone Number

United States

Outreach and communications lead within the Office of the Assistant Secretary for Research and Technology, working at the dynamic intersection of new and emerging technologies, data, policy, research, and all modes of transportation. Strategic communications lead for the cross-agency Advanced Air Mobility Interagency Working Group, spearheading efforts to.

Founding member of the Highly Automated Systems Safety Center of Excellence within the Office of the Secretary of Transportation, connecting transportation automation stakeholders across the private and public sectors to support a strategic and integrated approach to the future of driverless mobility. Education and engagement lead for technical programs.

Organizational change leader specializing in the technology and media sectors to help organizations evolve through human capital solutions that build organizational capability and brands, drive strategic communications, and rewire the way people work. Account leader advising big technology clients invested in autonomous mobility and managing the.

Mclean, Virginia

• Directed strategic communications activities for federal research on automated vehicle and digital infrastructure technologies. Managed a team of six practitioners. Developed and executed a comprehensive communications.
• Grew national industry partnerships by 227%, web traffic by 564%, and video engagement by 268% by implementing an integrated communications strategy.
• Key member of proposal team driving wins of $75M+ for Leidos.
• Conceptualized, authored, and designed 15+ USDOT webpages.
• Worked with researchers to refine technical materials and facilitated the publication of 163+ research publications.
• Authored two feature articles in Public Roads magazine, one feature article in Roads & Bridges, and nine FHWA technical fact sheets.

Washington, District Of Columbia

• Managed high-impact digital marketing and communications campaigns from concept to launch, providing strategic direction, leading a 28-person project team, working with stakeholders, and managing schedules and resource.
• Directed the redesign of 46 research and academic websites from concept to completion, including leading content strategy and web development activities.
• Planned and executed high-visibility events and led event communications campaigns, achieving a 100% registration rate for 12 consecutive months.
• Directed mass email campaigns that maintained open rates of 97% and click-through rates of 32%, on average.
• Led the development of and editorial review process for 116+ digital communications materials, including high-visibility marketing materials for university recruitment, resulting in higher rates of undergraduate and.
• Developed key messaging and talking points for university senior leadership to support strategic initiatives.

Arlington, Virginia

• Provided communications and marketing support to The Nature Conservancy corporate marketing group.Key accomplishments:
• Led rebranding of the Virginia Aquatic Resources Trust Fund, providing strategy and managing creative development.
• Established branding for the Charlottesville City Nature Challenge and managed regular updates to brand assets.
• Provided strategy for social media channels of the Cornell Lab of Ornithology.

Gothenburg, Sweden

• Served in a short-term product marketing consultant capacity to the Volvo Cars division of Volvo Group.Key accomplishments:
• Developed an end-to-end global marketing strategy and provided strategic recommendations for implementing Care by Volvo, a new car subscription plan, within the United States and across seven European countries.
• Conducted extensive market and brand research to extract customer insights and developed personas to build an innovative branding approach.

Mclean, Virginia

• Created digital, print, and multimedia content for 53+ pro athlete and celebrity clients. Partnered with influencers and content creators to drive storytelling for global brands. Performed market research and supported.
• Conceived and authored new voice and messaging for agency talent functions during rebrand effort.
• Led content development for agency website refresh.
• Single-handedly designed professional logo and brand concepts for Golf Channel host Travis Fulton.
• Coordinated onsite activities for competing athletes and elite sponsors at the US Open Tennis Championships.

Houston, Texas

• Worked closely with division heads to define digital communications strategy and scope. Implemented best practices for digital and web content and ensured the accuracy of content updates. Performed market research to.
• Led rebranding of the company’s web face by conceptualizing, designing, and building a new website, ssgfootball.com.

Jackson, Wyoming

• Generated story ideas, conducted interviews, and wrote articles for print and online magazines. Captured and edited photos and videos for use in digital and print layouts. Managed the magazine's blog, including.
• Authored seven feature articles and four blog posts.

Master Of Business Administration (Mba)

Master Of Arts (M.A.), Strategic Communication

Bachelor Of Arts (B.A.)