Marketing Communication Consultant
CurrentCommunication strategy and product positioning; Allocation of budget control and communication tools; Brand positioning; Operation and management of layouts of shops and Training and management tens.
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@magazineluiza.com.br
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Denise Barbone is listed as CONSULTANT at Sell Comunicação, a company with 10 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a work email signal at magazineluiza.com.br and a matched LinkedIn profile for Denise Barbone.
Denise Barbone previously worked as Marketing Communication Consultant at Pet In Pot and Retail Account Executive at Sell Comunicação. Denise Barbone holds Master'S Degree, Administração E Negócios from Escola Superior De Propaganda E Marketing.
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• Communication, positioning and evaluating business model• Development loyalty projects and consumption habits• Planogram and storefront• Store layout• Visual merchandising• Communication planning• Operation and management assortment• Team building and management
Listed skills include Planejamento Empresarial, Planejamento De Mercado, Merchandising, Market Planning, and 25 others.
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São Paulo, Brasil
Communication strategy and product positioning; Allocation of budget control and communication tools; Brand positioning; Operation and management of layouts of shops and Training and management tens.
São Paulo, Brasil
Responsible for trade projects for key accounts, direct and indirect channels in the food and home center.
São Paulo
Developed visual merchandising for MerCadocar, bringing in an new environment in store brand. Developed and created a new way to expose the toys in the Ri Happy Brinquedos.
São Paulo E Região, Brasil
São Paulo Area, Brazil
. Created the School of Retailing in partnership with the ESPM and SENAC enabling more than 180 managers
Brasil
Consumers have expectations about the potential performance of the products they buy. When the performance of the product meets their expectations, consumers are satisfied with the product and the purchase experience: In the opposite instance, they are dissatisfied and tend to complain about the product (Oliver, 1980; Oliver and DeSarbo, 1988; Spreng et.
Magazine Luiza
Responsible for the entire merchandising and visual stores, layout, below the line campaigns, category and planner products.Remodeled the arquitecture of 250 point of salleImplemented a new concept of visual e layout stores, project colors.Created a Business Plan for the area to grow.Development and management teams Brasil.
São Paulo Area, Brazil
Layout StoresMerchandising MaterialsTemporary and permanent displays of IndustryStores exhibitionBelow the Line
São Paulo
Marketing ManagerWas responsible for the supermarket chain’s marketing and promotions area in Brazil, managing a quarterly budget of US$ 9 million. Coordinated the signage team at Supercenters, managing monthly tabloids and promotional calendar of stores. Managed the activities of ad agency Energia Young & Rubicam and developed Wal-Mart’s first.
São Paulo Area, Brazil
Strategic Consulting, including business plan, sales strategy development, merchandising and workshop.
São Paulo Area, Brazil
Reporting to the CEO, was responsible for approving new products for the chain, analyzing margins, category positioning, consumption profile and store planograms, with a team of 39 professionals managed remotely.∙ Was responsible for approving the introduction of exclusive products within the chain, such as decoration, kitchen, laundry and seasonal items.∙.
Commercial DirectorReporting to the Managing Director, was responsible for implementing the subsidiary in Brazil, capturing new clients, developing projects, managing key accounts, the strategic plan, personnel hiring, and supervised the corporate and financial legalization of the company.∙ In two years, CIMP Brazil became independent, paying back the.
São Paulo
∙ Implemented marketing at the Shopping Mall, being responsible for visual communication, signage, logistics during the entire pre-operating phase and developed the mall’s mix of stores according to consumer profile, having also conducted market research.∙ Created Project Caminhada, avoiding stores on the first floor from going out of business.∙ Increased.
São Paulo
Reporting to the Shopping Mall Superintendent, was responsible for the Shopping’s mix, coordinating a team of 7 advertising and promotion professionals and an annual budget of US$ 2 million.Supervised the work carried out by ad agency W/Brasil and planned and executed various promotions.∙ Presented cultural actions to an audience that lacked such an.
São Paulo
∙ Implemented marketing at the Shopping Mall, being responsible for visual communication, signage and developed the mall’s mix of stores according to consumer profile, having also conducted market research.
Public Relations, press realease and follow up.
Research, midia plan and events.
Activities and Societies: Monitoria 03 Artigos premiados em congressos 01 Artigo Técnico premiado no SemeAD da USP XIX 2016 02 Artigos.
Activities and Societies: Monografia 'Shopping Center a revolução no Varejo" 1998 Dissertation about shoppings Centers
Activities and Societies: Intensive English Program CRM course Data Base course
Activities and Societies: Press Release Dissertation about Museu de Arte Contemporanea MAC
Activities and Societies: Theatre
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Denise Barbone works for Sell Comunicação.
Denise Barbone is listed as CONSULTANT at Sell Comunicação.
AeroLeads has found 1 work email signal at @magazineluiza.com.br for Denise Barbone at Sell Comunicação.
Denise Barbone is based in São Paulo, São Paulo, Brazil while working with Sell Comunicação.
Denise Barbone has worked for Pet In Pot, Sell Comunicação, Tagsell, Exim, and Escola Superior De Propaganda E Marketing.
You can use AeroLeads to view verified contact signals for Denise Barbone at Sell Comunicação, including work email, phone, and LinkedIn data when available.
Denise Barbone holds Master'S Degree, Administração E Negócios from Escola Superior De Propaganda E Marketing.
Denise Barbone is listed with skills including Planejamento Empresarial, Planejamento De Mercado, Merchandising, Market Planning, Marketing, Retail, Varejo, and Marketing Strategy.
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