Collaborate with industry partners by leveraging tools that include webinars, content creation, in person training and presentations. Create presentations and CEU classes. Lead the NKBA Chicago Board and a membership of over 2000 professionals.Engage with current and new business partners both digitally and in-person to learn what they need help with to grow their businesses and then help by meeting those needs.Bringing knowledge about quartzite, marble, granite and quartz to building and design industry professionals through training and special events. Digital and In-person CEU's. In market training.

Led the Central Zone teams to drive overall adoption for CS Connect, a market disrupting platform that allows retailers to purchase direct within a Managed Program. Built strategy for penetration expansion and led platform launch in the Central zone, conducting overall training and measuring platform effectiveness.Directly contributed to $2.2 million revenue through channel growth in my regions in the first year. Direct oversight for platform adoption with key accounts across 12 states in five regions, with accountability for generating and converting quotes and completing orders. Central Zone results were top performance for the US market, with 55% of the top accounts coming from the Central Zone team. Directly impacted platform effectiveness and user experience by working closely with the development team to test processes and improve user experience. Identified system bugs/incidents and advise on improvements to usage and adoption.Impacted platform effectiveness and user experience by working closely with the development team (in Israel & US) to test processes and improve user experience. Identified system bugs/incidents and advised on improvements to increase usage and adoption. During initial launch, met with developers 4 days/week until the system was stabilized.Collaborated with the global learning manager in creating digital training materials for fabricators, retailers and internal team members.Trouble-shoot and solved platform issues with retailers and fabricators on a daily basis.

Built relationships with highly strategic accounts in Chicago markets, increasing volume by x4 for one and x5 for another. Contributed to the double digit company growth for seven consecutive quarters.Increased demand generation by working directly with fabricators on creating square foot programs and working with kitchen and bath dealers, remodelers, architects, designers and builders to connect them to partners who could provide our product with fair market pricing and professional fabrication and installation. Conducted Product Knowledge sessions and various topic webinars for both large and small groups, creating both excitement about our Caesarstone products and power in the knowledge conveyed that transfers into increased sales.Trained managers and team members in effective use of Zoom during quick transition from in person to WFH during lockdown. Lead team in creating webinars for customers to continue generating sales.

FOCUS:I specialize in helping companies involved in the Design/Build sector. As a designer and content marketing strategist, I have a unique understanding of these industries and how to create and execute effective marketing strategies and tactics to grow your business.HOW IT WORKSYou share your marketing challenges and pain points with me and we determine if I can help you leverage your brand and increase your client base through effective content marketing.

Provide custom design solutions for dream closets and personal work spaces utilizing any wood or melamine species.