Denise Chapman

Denise Chapman Email and Phone Number

Director of Marketing at The Bonadio Group @ The Bonadio Group
Denise Chapman's Location
Pittsford, New York, United States, United States
Denise Chapman's Contact Details

Denise Chapman personal email

n/a
About Denise Chapman

I've helped businesses develop marketing departments and teams from the ground up—developing iterative, cross-channel, integrated marketing programs that scale by marketing efficiency. I love finding new and meaningful ways to enhance the customer experience, grow brand engagement, and uncover insights to improve decision-making. A dynamic hands-on leader who leads by example, develops and leads high-performing marketing teams and collaboratively works to drive brand awareness, revenue growth, and market impact.Working with some successful companies has enabled me to accumulate a diverse and well-rounded background in traditional and digital marketing, marketing operations, eCommerce, planning, allocation, and analytics.

Denise Chapman's Current Company Details
The Bonadio Group

The Bonadio Group

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Director of Marketing at The Bonadio Group
Denise Chapman Work Experience Details
  • The Bonadio Group
    Director Of Marketing
    The Bonadio Group Feb 2023 - Present
    Pittsford, Ny, Us
    As the Director of Marketing for The Bonadio Group, a Leading Top 50 US Accounting Firm, I am responsible for planning, developing, implementing, and managing the digital marketing strategy, developing and implementing the firm's MarTech, customer and UX analysis—bringing together integrated initiatives and a progressive approach to drive growth.
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  • Dc Mktg. Llc
    Marketing Consultant
    Dc Mktg. Llc Apr 2022 - Feb 2023
    DC Mktg. LLC provided B2B SMB marketing consulting services.
  • Horizon Solutions
    Director Of Marketing
    Horizon Solutions Jun 2015 - Apr 2022
    Rochester, New York, Us
    Rexel USA acquired Horizon Solutions in August 2022. Horizon Solutions is a leading wholesale distributor of electrical, automation, industrial, energy, and EV charging and safety solutions in New York and Northern New England.At Horizon Solutions, I built the marketing department from the ground up. The core ingredients included building a marketing strategy and plan, defining the goals and objectives, hiring the right talent, integrating the core marketing technology, executing the plan, and capturing the data to measure what's working and what's not—the building blocks necessary to scale gracefully. Developed, managed, and executed the marketing strategy and plan, budget, marketing operations, brand, digital, demand generation, events, customer relationship management (CRM), marketing automation (HubSpot), and ecommerce website.With solution provider developed, designed, and launched their ecommerce website. Oversaw the ecommerce (Optimizely B2B Commerce) and product information management (inRiver) platforms, search engine optimization (SEO) and search engine marketing (SEM), promotions, merchandising, and store product mix. Managed Omni-channel experience delivering customers a fast, personalized, consistent, and low-touch digital experience.
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  • Sharenology
    Director Of Marketing
    Sharenology Jun 2014 - Jun 2015
    Victor, Ny, Us
    Sharenology provides secure web-based solutions that boost efficiency, streamline, and simplify processes. Sharenology offers web-based software and development, a secure network, and document management solutions. Sharenology provides outsourced software product development and application development services. Formed in 2010, providing Software as a Service (SaaS) solutions for two platforms: Sharenology Projects for architects, engineers, and construction professionals and Sharenology TownController for municipalities.
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  • Pivot Communication Llc
    Account Executive
    Pivot Communication Llc May 2012 - Jun 2014
    Boulder, Colorado, Us
    Pivot Communication is an agile agency that helps senior living organizations, nonprofits and public campaigns reach and influence their target audiences. Pivot offers branding and design solutions; SEO and digital ad strategy; targeted marketing campaigns; PR and crisis communications; content marketing; and website design, optimization, analytics, video and photography.I managed key Northeast senior living clients across multiple engagements, supported new business development and strategic growth initiatives. I managed projects from inception to completion and oversaw the implementation and development of compelling, creative deliverables while serving as a customer conduit between Pivot delivery, development, and creative services teams.
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  • Chapman Marketing Communication
    Marketing Consultant/Owner
    Chapman Marketing Communication Feb 2012 - Jun 2014
    Passionate about empowering companies to achieve their growth goals, CMC offered a holistic approach that allowed small companies to market their business effectively—leveraged customer-centric innovations with integrated campaigns. Provided clients with results-driven marketing and communications programs, digital marketing, event management, graphic design, and WordPress web design services.
  • Calero
    Vice President Of Marketing
    Calero Jul 2007 - May 2012
    Rochester, Ny, Us
    Calero acquired Veramark Technologies on 12/19/2013. Hired as Veramark's Marketing Manager in 2007, promoted to Director of Marketing in three months, promoted to Vice President of Marketing in 2011.Developed, managed, and tracked marketing and program budgets, timelines, and plans from kickoff through execution. Created integrated marketing programs and campaigns across all lines of business, marketing channels, and customer segments. Managed charity initiatives; new product launches; webinars and seminars; customer satisfaction surveys and reference programs; public relations; customer-facing industry and channel events; lead generation, management and nurturing programs; CRM and databases; SEO/SEM; email and Web marketing programs; newsletters; social and digital marketing; print advertising; reseller channel programs; and other internal and external marketing communication initiatives.Collaborated with key strategic resellers, product, and channel management teams to develop multi-channel marketing and sales campaigns to expand business in existing and new industries. Functioned as the key liaison with all cross-functional stakeholders and sales teams to deliver cohesive marketing campaigns and programs that were successfully executed at the market level. Developed, mentored, and oversaw production teams (designers, copywriters, coordinators). Proactively managed team goals including developed team objectives and individual performance targets. Oversaw and managed external vendors. Investigated and maintained relationships with industry influences including media, press, analysts, and investors.
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  • Ema Design Automation
    Sr. Marketing Communications Manager
    Ema Design Automation Jun 2004 - Jun 2007
    Rochester, Ny, Us
    Key liaison “ambassador” between EMA (VAR for Cadence) and Cadence Design Systems. Worked directly with Cadence senior executive team to gain strategic pre-launch marketing plan approvals. Developed and maintained stringent project timelines for new product launches and marketing/sales campaigns.Oversaw and directed offline and online marketing initiatives including webinars; corporate sponsored seminars and workshops; advertising; direct mail; event management; e-campaigns; lead generation; websites; e-commerce site, and online marketing campaigns. Managed Cadence Design Systems cooperative advertising and marketing budget. Keeper of the brand ensured all communications from EMA/Cadence were on brand. Managed collateral, advertising, events, sponsorships, campaigns, and all communications. Managed vendor relations and supervised marketing and telemarketing staff. Investigated and maintained relationships with industry influences including the press and strategic partners.
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  • @Wireless Enterprises
    Director Of Marketing
    @Wireless Enterprises Jan 2003 - Dec 2004
    Developed and executed comprehensive marketing plans, campaigns, and budgets for the national franchise retail chain. Responsible for integrated offline and online marketing programs for 78 retail stores throughout the United States. Managed a $3.5M cooperative advertising media planning and buying budget/programs.Planned and directed grand openings and special events. Developed and managed local, regional, and national advertising campaigns including print, radio, television, digital media, and direct mail. Developed, implemented, and managed brand strategy for @Wireless that was consistently delivered via integrated online/offline marketing mediums. Supervised design teams and administrative support staff. Evaluated and chose agencies and suppliers of record, negotiated contract terms, and conditions for major services. Served as liaison with outside agencies for promotional campaigns. Supervised the development and production of promotional and collateral materials.Worked with product managers to develop and recommend product positioning, packaging, and pricing strategy. Researched, analyzed, and monitored financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Tel-Tru Manufacturing Co.
    Sr. Marketing Communications Manager
    Tel-Tru Manufacturing Co. Sep 1998 - Sep 2003
    Rochester, Ny, Us
    Planned, coordinated, and managed marketing initiatives for Germanow-Simon divisions: Tel-Tru Manufacturing Company, G-S PLASTIC OPTICS, and G-S Supplies.For each division, prepared and executed marketing plans, promotional initiatives, convention marketing, marketing budgets, and managed project timelines. Directed event planning, logistics, and media coverage. Implemented programs to track, measure, and evaluate the success of marketing initiatives.Developed and maintained Corporate Standards for internal and external communications. Produced marketing collateral, newsletters, press releases, presentations, POP displays, and exhibit signage. Managed new collateral and literature reprints including layout, photoshoot art direction, copywriting, and printing. Executed annual advertising programs including advertising, ad production, and press relations. Developed, designed, and managed three ecommerce sites. Managed web content and shopping cart updates. Managed online publicity, opt-in e-mail campaigns, and SEO. Managed web developer, host, and e-commerce service providers. Implemented continuous improvements to reduce shopping cart abandonment, improve site stickiness, and increase brand and visitor loyalty.Implemented and coordinated the development of existing products and new product launches including strategy, positioning, packaging, rollout activities, and promotions. Acting as Project Manager, collaborated with other inter-departmental colleagues managing resources and time frames required to complete the development of new product initiatives, product enhancements, and promotions. Worked with distributors and OEM’s collaboratively to develop marketing and sales strategies to expand the business.
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  • Stone Construction Equipment, Inc.
    Assistant Marketing Manager
    Stone Construction Equipment, Inc. 1996 - 1998
    Assisted the VP of Marketing and Director of Marketing with campaign planning, tracking, and execution. Assisted with product launch activities, event management, public relations, cooperative advertising programs, and offline/online marketing campaigns.

Denise Chapman Skills

Marketing Communications Marketing Strategy Lead Generation Digital Marketing Online Advertising Email Marketing Online Marketing Social Media Marketing Public Relations Social Media Account Management Product Marketing Crm Management Salesforce.com Strategy Sales Integrated Marketing Social Media Measurement Trade Shows Leadership Marketing Seo Selling Graphic Design Product Management Market Planning Direct Mail Multi Channel Marketing Advertising Newsletters Event Planning Creative Direction Web Design Strategic Planning Digital Media Entrepreneurship Event Management Content Strategy Brand Awareness Customer Relationship Management Wordpress

Frequently Asked Questions about Denise Chapman

What company does Denise Chapman work for?

Denise Chapman works for The Bonadio Group

What is Denise Chapman's role at the current company?

Denise Chapman's current role is Director of Marketing at The Bonadio Group.

What is Denise Chapman's email address?

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What is Denise Chapman's direct phone number?

Denise Chapman's direct phone number is +158542*****

What are some of Denise Chapman's interests?

Denise Chapman has interest in Children, Environment, Human Rights, Animal Welfare, Arts And Culture.

What skills is Denise Chapman known for?

Denise Chapman has skills like Marketing Communications, Marketing Strategy, Lead Generation, Digital Marketing, Online Advertising, Email Marketing, Online Marketing, Social Media Marketing, Public Relations, Social Media, Account Management, Product Marketing.

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