Denise Roselle Co Email & Phone Number

Metro Manila, Philippines

Oversee and lead the strategic management of multiple brands, ensuring market competitiveness and brand consistency. Develop and implement brand strategies, conduct market analysis, and collaborate across teams to drive brand growth. Manage budgets and lead a team to execute marketing initiatives that align with business objectives.

Philippines

Head of Integrated Marketing Communication. Lead the planning and implementation of PR and events campaigns to ensure consistency of brand voice across all channels; mainly involved in external and internal communication activities: agency and media relationship building, events planning, public relation, influencer management, and content marketing.

• Head of all offline marketing activites: ATL, BTL, in-store marketing etc. aligned with company’s growth targets• Overall lead to all marketing collaterals and merchandising of MetroMart’s differentverticals• Sourcing and building relationshi with marketing agencies: ATL, BTL, events, merchandising etc.• Manage start-end execution of all offline campaigns• Reporting the performance of all offline campaigns• Working closely with creatives, sales and marketing team

Philippines

Highly driven to promote vendor products in online platform set-up. Boosting awareness of promos bundled on the items to amplify transaction count. Creates over-all brand awareness to acquire new customer.Coordinate vendor products with Merchandising TeamDirectly reporting to the President regarding vendor plans, monthly reports & marketing calendar

Spearheaded the Mall events may it be Mall initiated or partner tenants’ event. Contributed 10% additional foot traffic in all 26 malls. Created “Fiesta” program targeting the community as the main customer of WalterMart Malls Sending an invite to local DTIs and Baranggay’s to showcase their local goods and uplift local vendors on the event duration. No rent charges to help them on their business. Started “Grand Mascot Parade” as a kid-related program launching Wally as the persona of WalterMart Malls together with tenant mascots. Aims to have a happy environment in the mall. Facilitated and organized third party events, LGU related activities and school programs inside WalterMart. Creates monthly monitoring of book activity center and sales.

Handled all marketing sale programs for tenants of Walter Mart Malls for execution. Contributed 5% additional foot traffic in all 26 malls (includes new mall opening sale). Conceptualize overall theme and activities for Sale events Creates marketing 360 plan for the event, to be presented on partner tenants and franchisee. Send invites to all partner tenants and franchisee Work hand-in-hand with purchasing in dealing with suppliers Works with design team on over-all event theme and looks. Directly presenting to the management from planning to execution; this includes expenses and turn-overs. Prepares execution report for every event.

2016-2017 In-Mall Market SalesAcquired Out-Of-Home Advertising sales for mall tenants Contact franchisees’ and Head Office tenants marketing personnel to personally discuss and offer out-of-home advertising that they can maximize inside the WalterMart Malls. Creates presentations in which OOH materials are available and cost incurred to be offered. Prepares contract of confirmed tenant’s booking for OOH. Creates monthly monitoring and inventory of spaces and sales to be presented to the management.Mall Opening Support (Marketing)Assist from over-all awareness for the opening up to the program itself. Opened 11 stores starting 2016 – 2019 Directly coordinates with different involve departments in making sure opening program goes smoothly. Seeks management’s approval regarding program flow, guest list, gift tokens and PR personnel’s to be invited.Hands-on plotting of OOH for Walter Mart MallsGoes personally to Mall branches to plot OOH strategically such as directional signage and lamp post advertisement for 100% visibility to target customers. Negotiate and directly advise intended suppliers per awareness. Prepares monthly progress reports of awareness completion and brand presence in the community.