Denise De Leeuw Kristensen Email & Phone Number

Lynge, Central Denmark Region, Denmark

Ballerup, Capital Region, Denmark

Responsible for a stack of HW & SW front-end sprints. Proof of concept (viability, feasibility and desirability) of new algos that are scaleable to be implemented in a range of new products & services. Driving future connectivity enablers in GN Audio's product portfolio, in close collaboration with strategic partners, to ensure excellent inter-operability.

Ballerup, Capital Region, Denmark

Definition of the experience strategy up till 2030. Based on long-term trend analysis, deep-learning understanding of the users, market & business analysis.Created the GN Hearing experience book, a comic like book, that visualized the experience roadmap. Outlining in an easy way how, through intelligent use of data, we can help make the users more.

Ballerup, Capital Region, Denmark

Development of the premium category strategy and management of the portfolio and roadmap. In GN Hearing ~80% of the investments and revenue resides within this category.Lead the specification and concept development of GN Hearing's first rechargeable hearing aid, and two new product programs that are still the biggest contributors in GN Hearing's revenue.

Ballerup, Capital Region, Denmark

Being the ‘voice’ of the customer within a program management team, responsible for developing 2 product families. Specifying the HW and SW features in the most competitive manner for three different price tiers.Business case responsible and setting KPIs for the local sales organizations in the launch process. Brief the campaign planning and develop all.

Copenhagen Area, Denmark

Analyzing market, consumer and competitor data to steer global portfolio planning, product/category definition and positioning in the right direction.Range planning for one product family (Nokia Xseries), long-term strategy, product story and lifecycle planning.

Copenhagen Area, Denmark

Product management of Nokia 8800 product family. Driving the Premium product roadmap development and product lifecycle planning. Mentor for other product managersImplementation of necessary spec changes to make the Nokia 8800 product family a € 450M revenue generating business.Winning Red Dot ‘best of the best’ design award in 2006, and Wallpaper Design.

Espoo, Uusimaa, Finland

Development of a common category and brand strategy for the introduction of a new sub brand: Nokia NSeriesCreated a crisp and compelling category framework for Nokia NSeries, which ensured maximum consumer focus and a unified brand experience across the product portfolio.Launch of successful Nokia NSeries products like N95 and N72

Espoo, Uusimaa, Finland

Project management of the first downloadable services. This required coordination between phone programs, service concepting, UI, content provisioning, payment mechanisms, and back-end solutions. Re-design of Club Nokia website; from a CRM/care program to a virtual storefront where the first Nokia services could be purchased.

Salo, Southwest Finland, Finland

Product management of Nokia’s first device in the Premium category. Responsible for market input, design & mechanical approvals, SW features specification, user guide development, packaging and launch preparations, ramp up & volume planning, and product training. Part of a five-member program management team. Shaping and establishing the premium high-end.

Rotterdam Area, Netherlands

Managing & conducting feasibility studies for new investments, long range budgeting, and market analysis for diverse clients.

Masters, Program Of European Studies

Masters Degree, Strategic Marketing Management, Leisure Studies

Activities and Societies: part of Priorteit studygroup board. Organized lectures, case studies, company visits to the university and.