Denise Detrano Email & Phone Number

Chatsworth, Ca

Pomona Ca

Palm Springs Ca

 Re branded The Monroe Palm Springs into an Independent Boutique Hotel. Opened the Vista Ventana Mineral Spa & Resort. Developed and managed all aspects of both Hotels, including but not limited to the Naming of the Properties, Operations and Marketing & Sales. Managed The Monroe Palm Spring’s complete renovations and pre-opening construction of the Vista Ventana Mineral Spa & Resort. Participated in the process of all aspects of design elements for both hotels. Opened two Spas Supervision of 25 personnel, including their hiring, training, scheduling and evaluation. Human Resources expertise. Complete takeover, evaluation and redesign of all operations and SOPs. Created all new Standard levels and amenities to support new Brand initiatives and Level of Service expectation. Implemented new Property Management systems. Arranged for new distribution channel implementation and dynamic web design. Responsible for all Sales and Marketing, including Direct Sales calls, RFP’s and Rate Negotiation. Obtained and negotiated all group, corporate business, and global wholesale contracts. Developed and maintained all web marketing programs, OTA web sites and Social Media management. Consistently ensured the most productive, cost efficient and high quality solutions to business needs. Contributed to the overall hotel experience with direct and personal interaction with all clientele.  Implemented a Green Initiative. Responsible for all Accounts Payables/Receivables. 2016 City of Palm Springs Ambassador Chamber of Commerce

West Los Angeles, Ca

Best Western PLUS Royal Palace Inn & Suites, limited service hotel (55 rooms)Royal Palace Westwood, limited service hotel (36 rooms)Azul Inn West Los Angeles, limited service hotel (56 rooms)Oversaw operations and maintained facilities for three hotels in the West Los Angeles area: Supervision of 50 personnel, including their hiring, training, scheduling and evaluation. Developed the renovation strategy and oversaw 2 Hotel renovation project remodels while still open for business. Spearheaded the conversion from Travelodge to the independent Azul Inn Hotel: planned and implemented a new management structure along with new services levels. Organized development of two new Property Management systems. Arranged for new distribution channel implementation and dynamic web design. Obtained and negotiated all group, corporate business, and global wholesale contracts. Developed and maintained all web marketing programs, OTA web sites and Social Media management. Consistently ensured the most productive, cost efficient and high quality solutions to business needs. Contributed to the overall hotel experience with direct and personal interaction with all clientele.Achievements: Selected by TripAdvisor.com members as Top Performing Hotel - Royal Palace Westwood 2011 & 2012  Three Director’s awards for Best Western PLUS Royal Palace Inn & Suites: an excellence award in Quality Assurance Consistent Housekeeping Excellence awards Achieved Revenue Goals and exceeded Market Share Index, despite the economic recession, as reported by Smith Travel

New York, Ny

 Supervision of 50 personnel, including their hiring, training, scheduling and evaluation. Developed the renovation strategy and oversaw 2 Hotel renovation project remodels while still open for business. Spearheaded the conversion from Travelodge to the independent Azul Inn Hotel: planned and implemented a new management structure along with new services levels. Organized development of two new Property Management systems. Arranged for new distribution channel implementation and dynamic web design. Responsible for all Sales and Marketing, including Direct Sales calls, RFP’s and Rate Negotiation. Obtained and negotiated all group, corporate business, and global wholesale contracts. Developed and maintained all web marketing programs, OTA web sites and Social Media management. Consistently ensured the most productive, cost efficient and high quality solutions to business needs. Contributed to the overall hotel experience with direct and personal interaction with all clientele.

Queens, Ny

Limited Service Airport Hotel, featuring Restaurant & Lounge (74 rooms) Supervision of 12-35 personnel, including their hiring, training, scheduling and evaluation. Negotiated and maintained union labor relations to ensure a productive workforce. Obtained and negotiated all group, corporate business, and global wholesale contracts. Developed the renovation strategy and oversaw the Hotel renovation Project remodel while still opened for business.

Long Island, Ny

Area Sales Manager Solicited and developed business in the Association, Religious, Fraternal, Sports, and Corporate group markets. Provided direct Sales coverage to new and established accounts. Active member on all Long Island Convention and Visitor’s Bureau Committees, Empire State Society of Association Executives and Meeting Professional International (NYC Chapter).Achievements:

Long Island Ny

Nassau, Queens, Westchester Counties, NY, Northern NJ, Southern CT District Sales Manager Managed assigned Sales territory. Provided direct Sales coverage to established accounts. Assisted accounts in the Planning and Development of all Sales programs and Marketing promotions. Analyzed and maintained Sales Revenue reports and records. Managed territory cooperative Advertising and Sales budget. Designed and lectured on Business Development and Marketing programs.Achievements: Year 2000, achieved 107% year-end goal in new territory, Highest Achieving Regional DSM among core DSM group Year 2000, Achieved 121.6% & 103.64% of goal in first and second quarter, respectively, in former territory First Quarter 1999, Circle of Excellence winner Year 1998-1999, Achieved 100% of goal, consecutively, for four quarters

New York, Ny

National Sales TerritoryNew York, NYNational Sales Manager Represented the St. James’ Club Antigua, Paris, London, and Pearl Yacht Line. Planned and Coordinated all National Sales Seminars for Prime Hotels & Resorts and Antiguan Government. Provided direct Sales coverage to Leisure and Corporate accounts, and represented the company at all Trade Shows. Obtained, Negotiated and Organized all group, meeting, incentive business, and Global wholesale contracts. Assisted in the Creation of the company’s Content, Planning and Implementation of Sales Programs/Promotions.

Long Island, Ny

Managed Sales Territory - Brooklyn, Queens, Nassau, NYSales Representative Managed assigned Sales Territory. Provided direct Sales coverage to Corporate and Leisure accounts. Assisted in the Planning and Implementation of Sales Programs/Promotions and Territory Budget Planning.