Denise Devries Email & Phone Number

Centreville, Mi, Us

Decatur, Michigan, Us

● Transformed the department’s approach from a reactive stance focused on individual projects to a proactive strategy-driven mindset.● Created a comprehensive marketing strategy centered on demand generation and lead generation to drive business growth and enhance customer acquisition.● Developed buyer personas to more effectively target marketing efforts, craft digital content, advance lead generation, align with sales, and improve the overall customer experience.● Designed and implemented a strategic program focused on boosting sales by fostering stronger engagement with sales representatives.● Leveraged AI tools to increase productivity, build and understand buyer personas, craft content, optimize SEO, and analyze data. ● Developed go-to-market (GTM) strategies for new product launches.● Developed and administered surveys to gain deeper insights into buyer personas, their challenges, and the issues related to engaging in business with Special-Lite.● Redesigned the website to enhance user navigation, minimizing the need for excessive clicks to access content, optimizing SEO for improved visibility, and strategically driving sales leads.● Created ongoing and cohesive email marketing initiatives to maintain consistent communication with representatives, distributors, architects, and end-users.● Implemented Pay-Per-Click (PPC) campaigns to drive leads to dedicated landing pages compelling calls to action (CTAs) to capture lead information.

Three Rivers, Mi, Us

Three Rivers, Mi, Us

When I arrived at Armstrong, marketing was viewed mostly as a department to assist with creating product literature and managing the CRM, not to help with strategic planning, generating quality leads or driving sales. So that perception needed to change. With the help of my team, we are transforming the North American marketing department from being reactionary to proactive and offering alternative ideas to help drive sales. And although Armstrong is a big ship that turns slowly, we are making great progress and perceptions are changing. • Assist Global Director of Marketing in creating consistency of all brand communications including brand messaging and product-specific marketing• Oversee all aspects of Act-On marketing automation platform to ensure development of marketing qualified leads through email campaigns and web forms • Collaborate with internal teams to create email campaigns and landing pages and optimize user experience• Develop and implement marketing plans and projects for new and existing products• Develop relationships between marketing, sales and product development to ensure smooth and effective brand execution• Collaborate with product groups on strategic planning to ensure marketing alignment and execution.• Manage, develop, mentor and evaluate marketing team• Evaluate emerging technologies and provide thought leadership and perspective on adoption• Monitor, review and report on all marketing activity and results

Kalamazoo, Mi, Us

My mission at Consort Display Group was to bring the company into the 21st century through the use of marketing automation teamed with our customer relationship management system Microsoft Dynamics.Within the first 5 months, I launched the use of the web-based marketing platform Marketo. The system allows for marketing automation, social marketing, lead nurturing, budget management, analytics and sales insight. In everyday terms, it allows us to electronically communicate with our leads and customers, nurture the relationships, track their interaction with our emails and website, and ultimately close sales. In addition, Consort Display Group does a lot of trade shows. In 2014, I coordinated participation in 4 national shows and 10 regional shows. I managed the entire trade show process including trade show selection, booth design, literature design, lead retrieval, and most importantly, how we will followed up on the leads and ultimately increased sales. My 21st century mission included social media engagement, website analytics, SEO, content marketing, pay-per-click advertising, digital marketing and so much more. There was never a lack of work, only a lack of time.

Kalamazoo, Mi, Us

The beauty of working for a small company is you have the opportunity to wear many hats. It keeps things fun & exciting! Here are just some of the hats I wore....- Managed all branding, marketing and advertising efforts for commercial and residential business through the use of traditional media (TV, radio, outdoor, direct mail, yellow pages, buses, etc.) and new media (Google AdWords, internet advertising, social media, etc.)- Social media development and implementation- Facebook, Twitter, LinkedIn, Pinterest- Development of a wide variety of additional branding mediums including service vehicle design, sales collateral, contracts and trade shows - Responsible for new business development. Networking! Networking! Networking!- Developed trade show strategy, schedules for trade shows, analyze show effectiveness, execute trade show follow up- Initiated and developed Griffin's "Green" positioning & philosophy. Yes! Pest Control can be green!- Development of local, state and federal government pest control contracting; seeking out government contacting opportunities and writing proposals- Event management including conception, organization, creating presentations, speaker arrangement, invitations...basically anything having to do with organizing an event...I've done it. Plus...coordinating grand openings and ribbon cutting ceremonies- Development of training materials for service technicians, sales and call center staff- Development and implementation of new call center

Portage, Mi, Us

• Created promotion increasing home sales over 50% compared to same month previous year• Created unique branding for 8 individual home communities targeted towards varying demographics• Wrote extensive copy for housing community promotional materials and external print. • Created, organized and executed several promotional events and networking parties to gain sales and solidify business relationships

Mishawaka, In, Us

• Managed all marketing efforts for 34 Grady’s American Grill restaurants in 14 states. • Managed a $3.1 million marketing and advertising budget• Managed a full-service ad agency on development of the brand via television and radio commercials, photo shoots, point of sale materials • Worked with outside research firms to obtain and analyze consumer information via focus groups and interactive voice response surveys. Then developed marketing objectives, strategies and tactics, utilizing information obtained from research and analyzed sales data, to advance the brand image• Developed TV campaign, increasing same store sales 12% and the check average 6.8%. • Managed main and supplemental menu insert conceptualization and production, including attending press checks for menu printing• Managed relationships with outside suppliers and vendors and contracted them to produce point of sale materials, promotional programs, direct mailings and marketing support programs• Developed menu product mix tracking system for all four restaurant concepts. • Managed menu development company in creating menus reinforcing the brand image for Grady’s American Grill and Papa Vino’s Italian Kitchens• Managed a Marketing Administrator, Local Store Marketing Coordinator and a marketing intern

B.S.B.A., Marketing

Education record