Curated engaging content for Popcorn Media’s social media platforms, including text, images, and reels, maintaining brand consistency and engagement. Managed Haribo Canada’s social media communities, fostering engagement and audience growth. Researched and identified potential influencers for brand collaborations. Developed case studies on market expansion efforts for clients, collaborating with the team to brainstorm strategies. Created and analyzed monthly and campaign performance reports for HARIBO and Popcorn Media. Conceptualized and provided assistance during photo and video shoots, ensuring smooth execution.

Conceptualized and crafted television and digital ad seripts for brands such as IIF L Finance, SBI Life Insurance, and Manipal Cigna Health Insurance.Exercised adept copywriting skills for brands including Volkswagen, Bajaj Electricals, SBI Life Insurance, and IIFL Finance.Created strategies to promote newly launched TVCs, increasing traffic and maximizing brand awareness.Conceived original campaign ideas on a weekly basis.

Earned the title of a website content specialist after analyzing and creating website content for brands like Tata Motors Electric Vehicles, Force Motors, Saffola Fittify, Coco Soul, Tata ClassEdge, ONLY, Racold, and more.Assumed the role of an article specialist that involved writing informative articles and creating strategies for brands like Tata Motors, Tata Motors Electric Vehicles, Tata ClassEdge, Saffola Fittify, HE Deodorants, CocoSoul, Wacoal, Parents of Fertility, and many more.Developed and implemented effective blog and content strategies for brands like Bajaj Allianz General Insurance, JSW Paints, Sebamed, ONLY, and Tata Motors.Conceptualized and created appealing content for digital campaigns and social media platforms on an everyday basis for more than 20 brands across the pharmaceutical, automobile, FMCG, and fashion sectors. Wrote video scripts for brands like Tata Motors Electric Vehicles, Racold, ONLY, Bajaj Allianz General Insurance, L&T, and more.Offered valuable suggestions to graphic designers for creative posts bearing in mind space parameters and copy significance.Oversaw and edited the copy of junior writers and digital media executives to ensure grammatical accuracy while simultaneously enhancing the quality of their work. Trained two interns who were then taken on as full-time employees. Organized and led several intra- and interdepartmental workshops to raise the bar on the quality of content produced.

Handled and coordinated media coverage after the dissemination of various press releases.Analyzed competitors’ presence in print and on online platforms to determine areas of opportunities for brands like Kingston Technology and HyperX. Strengthened a brand’s footprint by regularly liaising with journalists, editors of magazines and bloggers. Created story angles for interviews, opinion columns, and story ideas.Wrote press releases, interview responses, feature articles in guest columns, blogs, and landing pages for digital and print media that addressed readers in a clear, captivating, and conversational language.Worked alongside the SEO team to produce articles for brands like Ambrane, Truvison, Vinod Cookers, iBall, Tally Solutions, Kingston Technology, and HyperX. Edited and proofread the work of other writers for accuracy.