Denise Getchell Email & Phone Number

Binghamton, New York, United States

Marketing/Business Development: • A/E proposal coordination for RFP/RFQs within municipal and transportation sectors

Endwell, Ny

Business Development: • proposal content creation for architectural, engineering RFP/RFQ submissions; • integrated marketing for Specialty Precast division including collateral, marketing automation, website content, social media, copy writing, and event management.

Endicott, Ny

E-commerce account management for global interconnect manufacturer, including: Oracle, Amazon, Mouser, Newark and Digi-Key.

Endwell, Ny

Consultant: assisting this high-tech start-up with marketing collateral and website design/content management.

Binghamton, Ny

•Graphic Design: created digital media, print collateral, presentations, advertising, email campaigns, product launches, labeling, manuals, web content, event/show material, videos and motion graphics. •Website Content Management: design and populate web content in Sharepoint environment, SEO optimization and analytics. Contributor to global digital marketing council, implementation of corporate digital marketing initiatives. •Brand Development: communicate corporate brand and messaging strategies, logo/trademark compliance.•Sales and Channel Support: key contact for departments/offices in support of overall sales/marketing programs – Salesforce, product launches, product literature, lead generation, inquiries, website.•(CRM) Database Administrator: used SalesForce to implement and maintain CRM tools and portals; distribute reports, tradeshow ROI, update contacts.•Social Media Management: used enterprise social marketing tool to create campaigns, schedule and publish content across a variety of social networks, capture metrics. •Event Management: coordinated regional and national tradeshows in such venues as the Las Vegas Convention Center; created messaging, booth design, web content, registration, budget, negotiated contracts/financials, logistics, lead generation, pre-show advertising, give-a-ways, post-show follow-up, metrics and compiled a yearly show calendar.•Advertising and Media Relations: internal/external communications; coordinated all content for media distribution. Managed projects and communications with vendors. •Marketing Automation (CRM): automated workflow and reporting functions utilizing SalesForce. Part of a marketing team that created a series of tools which included a sales channel quote portal, a tradeshow dashboard, literature ordering and customer care portals.

Bachelor Of Arts (B.A.), Fine/Studio Arts

Associate’S Degree, Graphic Design, Dean’S List, Graduated With Honors

Professional Development

Credit Courses: Media Writing, InDesign, Website Design using HTML; Motion Graphics (Adobe AfterEffects). CE Courses: Project Management.