Denise Glesing, Mba Email & Phone Number

Indianapolis, In, Us

Lead team of product and content marketers to develop and execute multi-channel, integrated marketing strategies, brand and lead generation campaigns to drive growth for national STEM education technology and professional development organization.

Enterprise lead for internal corporate communications, employee engagement, employer brand strategy, corporate social responsibility, recruitment marketing, Diversity, Equity & Inclusion communications, change management, and recognition programs for national insurance and start-up technology organization with remote workforce.• Created new enterprise communications strategy and platform.• Built and launched Intranet SharePoint site, leadership forums, and other communication channels to connect with virtual workforce.• Designed engagement survey and recognition activity plans.• Developed organizational goal setting process and values statements in partnership with Talent Management.

Chief marketer and executive team member responsible for growth marketing, strategic planning, sales business development, analytics, brand strategy, public relations, digital/web, social media, market research, corporate/internal communications, advertising, events, community sponsorships, scorecard KPIs, and physician liaisons. Led $3 million division budget, partnered with operational executives on profit & loss results, direct report to CEO at regional, independent health system of $460 million revenue, 2,400 employees, 225-bed hospital, and network of ambulatory and physician practices. • Exceeded system net revenue growth projections every year during tenure as Vice President.• Reduced marketing and business development expenditures by developing in-house agency approach, spending only 0.33% of overall system net revenue in annual budget to grow revenue. • Led strategic development and business plan for consumer contact center, generating a 40:1 ROI.• Implemented cost savings resulting in $1.1M less annual marketing expenses over 3 years.• Developed new business planning structure resulting in highest scoring area on system’s scorecard along with new business models, brand strategy, and successful product developments.• Achieved one of the highest employee engagement scores in system and ranked in 90th percentile nationally among Gallup peer teams.

Led marketing, advertising, public relations, corporate/internal communications, business planning and development, market analytics, community outreach and sponsorships, and digital/web/social media for acute care hospital and growing number of system entities, with 8 direct reports and 2 indirect reports.• Led crisis communications and media relations during historic 2008 flood and 5-month hospital closure resulting in extensive media coverage and higher market share within 1 year post-flood.• Created and implemented corporate brand strategy including new system name and brand architecture.• Developed strategy to create and launch new consumer access business model, including growth and brand plan.• Centralized all marketing and business development functions as hospital acquired physician practices and transitioned as a health system.• Directed growth services market planning resulting in highest overall market share in region.

Led public and media relations, internal communications, and community outreach.• Served as media spokesperson and led crisis communications management.• Chief communications strategist and content writer for executive leadership team.• Lead/co-lead content writer for national award applications including: - Quest for Quality Prize by American Hospital Association – national award winner - Malcolm Baldrige National Quality Program – 2 national healthcare site visits - Top Leadership Team in Healthcare - national award winner - Best Places to Work in Indiana – 7-time state award winner

Castleton Square Mall & College Mall

Directed marketing, advertising and public relations campaigns; led mall-sponsored events and promotional activities.

Bachelor Of Science - Bs, Radio & Television Communications; Business; Political Science; Cum Laude Honors

Mba, Master In Business Administration