Denise Glesing, Mba Email & Phone Number

Lead team of product and content marketers to develop and execute multi-channel, integrated marketing strategies, brand and lead generation campaigns to drive growth for national STEM education technology and professional development organization.

• Enterprise lead for internal corporate communications, employee engagement, employer brand strategy, corporate social responsibility, recruitment marketing, Diversity, Equity & Inclusion communications, change.
• Created new enterprise communications strategy and platform.
• Built and launched Intranet SharePoint site, leadership forums, and other communication channels to connect with virtual workforce.
• Designed engagement survey and recognition activity plans.
• Developed organizational goal setting process and values statements in partnership with Talent Management.

• Chief marketer and executive team member responsible for growth marketing, strategic planning, sales business development, analytics, brand strategy, public relations, digital/web, social media, market research.
• Exceeded system net revenue growth projections every year during tenure as Vice President.
• Reduced marketing and business development expenditures by developing in-house agency approach, spending only 0.33% of overall system net revenue in annual budget to grow revenue.
• Led strategic development and business plan for consumer contact center, generating a 40:1 ROI.
• Implemented cost savings resulting in $1.1M less annual marketing expenses over 3 years.
• Developed new business planning structure resulting in highest scoring area on system’s scorecard along with new business models, brand strategy, and successful product developments.

• Led marketing, advertising, public relations, corporate/internal communications, business planning and development, market analytics, community outreach and sponsorships, and digital/web/social media for acute care.
• Led crisis communications and media relations during historic 2008 flood and 5-month hospital closure resulting in extensive media coverage and higher market share within 1 year post-flood.
• Created and implemented corporate brand strategy including new system name and brand architecture.
• Developed strategy to create and launch new consumer access business model, including growth and brand plan.
• Centralized all marketing and business development functions as hospital acquired physician practices and transitioned as a health system.
• Directed growth services market planning resulting in highest overall market share in region.

• Led public and media relations, internal communications, and community outreach.
• Served as media spokesperson and led crisis communications management.
• Chief communications strategist and content writer for executive leadership team.
• Lead/co-lead content writer for national award applications including: - Quest for Quality Prize by American Hospital Association – national award winner - Malcolm Baldrige National Quality Program – 2 national.

Castleton Square Mall & College Mall

Directed marketing, advertising and public relations campaigns; led mall-sponsored events and promotional activities.

Bachelor Of Science - Bs, Radio & Television Communications; Business; Political Science; Cum Laude Honors

Mba, Master In Business Administration