Denise Gonzalez Email and Phone Number

- Develop and curate engaging content for social media platforms- Create visually appealing graphics and promotional materials to align with the client's aesthetic and campaign goals; includes social media and digital marketing graphics- Produce, edit, and optimize short-form video content- Manage workflow of multiple creative projects and timelines- Plan and execute social media campaigns aligned with marketing strategies and brand goals- Attend events and produce live social media content- Serve as the primary point of contact for clients, providing updates on social media performance, discussing strategies, and addressing feedback or concerns professionally and promptly- Maintain an organized social media content calendar, ensuring deadlines are met and content is optimized for key dates- Monitor, respond to, and engage with audience comments, messages, and inquiries - Track and analyze social media performance and email metrics; prepare reports to measure campaign success and identify growth opportunities- Monitor social media channels for industry trends

- Design graphics and reels for clients - Assist in account management for clients and review community engagement- Write captions and blog posts for Mochee and clients- Conceptualize ideas for content calendars and social media posts - Source influencers pertaining to client brands - Schedule content for Mochee’s social media platforms and clients

- Support the current Social Media Committee with their responsibilities - Provide feedback on designs and content ideas for the FIU PRSSA social media platforms - Help chapter members achieve their professional and academic endeavors

- Demonstrated strong organizational skills, including managing multiple tasks and priorities simultaneously while meeting tight deadlines and maintaining a high level of accuracy and attention to detail- Managed the FIU PRSSA social media accounts spanning Instagram and LinkedIn to reach over 1,600 accounts- Led the Social Media Committee through mentorship, delegating weekly tasks and providing feedback- Designed content and create captions for social media posts- Curated informational and promotional graphics to raise awareness of upcoming events, such as general meetings, featured guest speakers and student-organized programs- Attended weekly meetings and work with the other committees to run the FIU PRSSA chapter

- Conceptualize social media content ideas for the PIL brand as well as clients - Assist the team with client presentations by researching brands, sourcing influencers and conducting competitor analyses- Design creative concepts for clients such as logos and social media posts

- Created visually appealing and functional designs that meet the needs of the clients- Utilized design tools such as Adobe to create brand images for various platforms which increase engagement for clientele- Communicated regularly with clients to present design concepts, gather feedback and make revisions based on their input

- Developed a campaign for FIU Global that established a consistent brand and garnered awareness through social media, focusing on Instagram- Designed content for the client’s Instagram, which increased account engagement by 30% within a month- Designed tangible assets and merch to promote the brand, including animated sticker with FIU Mascot Roary

- Managed the customer service experience, along with helping the shift leads with training newly hired team members- Registered sales at the cash register, collecting cash and distributing change- Engaged with customers by greeting them and offering assistance with products and services as well as recommending items for sale to customer- Took inventory and maintaining records as well as routinely checking prices on merchandise as required or as directed by store manager- Provided customer service in the photo area, including digital passport photo service and photo prints