Denise Gordon Email & Phone Number

East Hartford, Connecticut, United States

Oversee marketing and communications, providing strategic direction for content and branding across the organization. Develop, design, and write compelling, narrative-driven content for multi-channel marketing campaigns, aligning with organizational goals to connect with customers and drive engagement and growth.

East Hartford, Connecticut, United States

Farmington, Connecticut, United States

Principal of this consulting firm providing marketing and project management services to clients. Jainchill & Beckert, LLC, Plainville, CTLaunched and manage a highly successful email marketing channel, overseeing the full cycle of monthly newsletter and email campaign creation from ideation to publication, achieving a 34% open rate. Conduct in-depth research on legal news and national/state laws to produce value-driven content for clients. Created and executed social media ad campaigns, incorporating messaging, photography, graphic design, and video across multiple digital platforms to drive engagement and results.Coldwell Banker, Farmington, CTDeveloped and executed marketing strategies that grew the realtor’s social media audience, online engagement, and sales, resulting in a 50% increase in the speed of home sales over a 12-month period. Created and scheduled a full range of social media content. Led branding campaigns that positioned the realtor as an industry expert. Cuatro Puntos, Hartford, CTAssisted the executive director of this arts nonprofit with office operations and led marketing projects. Managed the donor database and correspondence, and oversaw social media content creation, including messaging, photography, graphic design, and video. Engaged with online communities, tripling Instagram followers. Promoted and publicized events while networking with the community and media to enhance brand visibility and increase donations.Zen Yoga Barre, Farmington, CTDeveloped marketing messaging for this health and wellness center, including email campaigns and social media content, while managing the website and planning wellness events. Enhanced office efficiency by automating scheduling, upgrading business management and CRM systems, and creating a client response program that boosted sales, membership conversions, and client retention. Conducted market research, designed surveys, and analyzed data to support new product development.

West Hartford, Connecticut, United States

Developed dynamic social media and email marketing content, including copywriting, photography, graphic design, and video production for clients across Wellness, Beauty, Consumer Products, and Small Business sectors. Led ideation and strategy for diverse campaigns, such as product launches, grand openings, in-store events, and trade shows. Collaborated with the director of business development on market research and spearheading campaigns and special events to drive brand engagement and growth.

New York, New York, United States

Led the Credits Team at Glamour, overseeing the production of product copy for both digital and print platforms. Developed and executed strategies that ensured 100% accuracy, exceeded production schedules, and reduced costs.Provided hands-on operational leadership by managing workflows, scheduling teams and projects, and resolving challenges to consistently meet deadlines while delivering flawless content. Fostered strong client relationships, serving as a liaison with publicists and a diplomatic problem-solver for high-profile client-companies, ensuring their expectations were met and exceeded.Spearheaded the creation of a Personal Shopping service, allowing readers to purchase featured merchandise through retailers and e-commerce platforms. This initiative improved customer satisfaction, built brand loyalty, and significantly boosted retail sales.Developed and launched a direct email Subscriber Services program that received glowing reviews for its high-quality service and responsiveness, leading to a notable increase in customer retention. Positioned the brand as 'accommodating' and 'accessible' through strategic community relations efforts.Utilized data analytics to identify market trends, interpreting findings to provide actionable insights for marketing and sales teams. Collaborated with Graphics and Promotions departments to optimize client product placement, ensuring exceptional brand visibility and fostering strong client relationships.Managed fashion and retail credits for special advertising supplements, working closely with Vogue editors, corporate teams, and luxury brand publicists to produce high-quality publications that drove client success.

New York, New York, United States

Created compelling product copy for Glamour magazine, ensuring quality control through meticulous research, editing, and proofreading. Collaborated with vendors and retailers to ensure product availability and acted as a liaison between external partners and internal teams to facilitate seamless communication and project execution.

Certification, Journalism

Bachelor Of Science (Bs), Fashion And Textiles