Family Office - Wealth Management

Development of Brand identity and Brand strategy for new products and services:- Created logo, Brand Architecture, positioning according to target audience- Developed all communication materials - both content and format

Managed all marketing, communications, PR and sales activities for Collège Champittet, in an effort to revamp the school’s brand positioning. Led a team of four, including two of the college’s admissions managers, a communications manager, and one CRM manager.- Successfully established the college as a premium brand in the education sector (developed and implemented new logo, brand positioning, internet website, digital communication campaigns tailored-made for specific academic offers)- Successfully organized and managed corporate events including a Rodin exhibition and Collège Champittet 110th anniversary Gala at the Beau Rivage - Represented the college at educational forums in Latin America, Europe, Middle East, and Asia

Led the Business Excellence Marketing & Sales team in order to define the new Enterprise Resources Planning SAP solution for the company. Managed a team of three direct report members to define best practices and processes for the Boutique, Trade, CRM, and E-business. Collaborated with headquarters to implement them in all markets utilizing cost efficient methods.- Implemented the new ERP system within time frame and budget allocation- Reduced time needed for operational tasks by 15%

Managed all marketing and commercial business activities in Greece, ensuring a smooth transition from an agent-managed business to an affiliate-managed business. - Increased Brand Awareness by 10% and developed the portion coffee category reaching leadership with 30% market share in 2010 - Opened the first Nespresso Boutique in Athens, including organizing the Grand Opening event with significant PR coverage in leading magazines and TV - Adapted and implemented George Clooney digital campaign for Greece

Based at the company’s headquarters, collaborated actively with marketing, retail marketing, and corporate communication teams. Created all marketing/communication campaigns. - Developed and implemented retail campaigns for both trade and boutique, as well as Club communication campaigns for new markets in Latin America: Brazil, Mexico and Argentina.- Designed, with corporate communications, coffee departments and Rain Forest Alliance the Nespresso AAA Sustainable Quality Program, enabling Nespresso to safeguard the future supply quality of its coffee, while paying farmers a higher income, and protecting the natural environment.

Managed France, Benelux, UK, Scandinavia and the Baltic States’ innovation projects at HQ level from concept, development to go-to-market strategy with efficient toolboxes for successful in-market introduction.- Launched a unique female offer “Round Corner Box” brand by analyzing the Slims’ segment and making a proposal for innovation of the existing PM brand. Market share increased from 3% to 7% in one year.- Developed and implemented new freshness claim material for Marlboro Menthol France: “FreshMenthol Pack”, increasing market share from 1% to 3% in 6 months.