Denise Delong Email and Phone Number
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Marketing Manager with 10+ years of experience in planning, directing and coordinating marketing programs and product management including determining demand for products and services, identifying potential customers and competitors analysis. Success in developing pricing strategies with the goal of maximizing profits and market share while ensuring customer satisfaction. Oversees product development and monitors trends that indicate the need for new products and services. Key skills and areas of expertise include:● Global Marketing Strategies● Branding Strategies● P&L and Multi-Million Dollar Budgeting● Competitive Analysis & Positioning● Consumer & Industry Trend Analysis● Content Strategies & Value Propositions● Contract Negotiations● Margin Realization & Expense Forecasting● B2B Marketing Programs● Product Life Cycle & Launch● Package, Pricing & Product Mix● New Product Development● Cross Functional Team Leadership● Digital & Traditional Programs● Customer / Distributor Support & Development● ROI Analytics & Effectiveness● Trade Shows / Promotional Products● Social Media Utilization / Website Development
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Senior Product ManagerMayo Clinic Laboratories Jun 2022 - PresentRochester, Minnesota, Us
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Product ManagerLincoln Electric Sep 2018 - Jun 2022Cleveland, Oh, UsStrategic Growth Alloy Business Unit designed to drive market share, increase profit, and obtain greater recognition. • Project lead managing and communicating portfolio messaging to increase sales and market share• Serves as essential team contributor in meeting product and marketing program performance metrics by providing hands-on management of product launches, sales tools/training, and quarterly forecasting• Performed annual forecasting, gross margin/Earnings Before Interest and Taxes (EBIT) and budgets• Content management and value, differentiated messaging confirmed by customers voice• Effective and strong communications on value propositions -
Brand ManagerBabcock & Wilcox 2016 - 2018Akron, Ohio, UsDeveloped and monitored company and product brands, focusing on performance in the market to increase brand awareness and gain loyal customers while also increasing customer retention. ● Created a Brand Architecture and hierarchy ● Served as marketing representative to assist in the integration processes for purchased companies ● Implemented a policy and procedure on brand introduction, monitoring, and end of life.● Participated on team to help define Stage Gate process for new product development.● Generated a defined process to launch new products into the market working with legal and engineering. -
Marketing ManagerDurajoint Concrete Accessories Apr 2014 - Oct 2015Garrettsville, Ohio, UsUtilized broad manufacturing and B2B marketing experience, including strong strategic planning, interactive marketing, and sales promotions expertise. Focused on brand performance, brand competitiveness and market awareness to increase sales.● Increased ROI and boosted sales by 10% through utilization of targeted programs.● Identified and introduced missing products to product line, making “one stop” purchase product line● Produced website, created, monitored, maintained social media accounts● Fabricated ads, wrote white papers, and journal articles -
Global Product Manager | Associate Product ManagerColtene Whaledent 2008 - 2014Cuyahoga Falls, Ohio, UsPivotal analyst, developer, and manager of global marketing programs that increase rotary instrument branding and capture market dominance.● Performed annual forecasting, gross margin/Earnings Before Interest and Taxes (EBIT) and budgets. ● Led cross-functional team to execute the product lifecycle from initial design and development through market launch to end of life. ● Supported the sales process of products by creating and launching applicable tools and training programs. ● Served as essential team contributor in meeting product and marketing program performance metrics by providing hands-on management of product launches, sales tools/training, and quarterly forecasting. ● Managed private label accounts, accounting for 20% of company sales.● Created marketing program that generated 200% increase in sales in one year, while increasing by 50% for the next 5 years● Marketing lead on SAP, Stag Gate, Salesforce, and Marketo implementation into company -
Marketing AssistantColtene Whaledent 2006 - 2008Cuyahoga Falls, Ohio, UsTrusted assistant to product manager and marketing director in executing daily business functions while providing sales and customer service support.● Conducted data analysis and reporting. Participated in round-table research and surveying. ● Proofed and disseminated marketing materials, sell sheets, e-blasts, advertisements, postcards, and press releases.
Denise Delong Education Details
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The University Of AkronAnd Psychology
Frequently Asked Questions about Denise Delong
What company does Denise Delong work for?
Denise Delong works for Mayo Clinic Laboratories
What is Denise Delong's role at the current company?
Denise Delong's current role is Senior Product Manager | Brand Manager | Marketing Manager.
What is Denise Delong's email address?
Denise Delong's email address is de****@****ric.com
What is Denise Delong's direct phone number?
Denise Delong's direct phone number is 133096*****
What schools did Denise Delong attend?
Denise Delong attended The University Of Akron.
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