My goal is to work with your organization to develop results-oriented strategies that achieve your vision of success. I ensure that your strategic plan is turned into action with clear roadmaps and accountability. Some game changing strategies developed by my client teams using the Simplified Strategic Planning process: •One team changed market segmentation from the traditional industry view; by looking at the market by how the product was used rather than by industry vertical. The team uncovered an underserved market niche enabling them to grow during this downturn. Often the traditional industry approach gives you a traditional strategy; game changing strategies come from outside the traditional view of an industry. •One team adopted a technology widely used by another industry and doubled their market share before their competitors had a chance to copy. •One team looked at the threat of a large company entering their market and turned it into an opportunity by partnering with this company. This strategy opened up a large new channel and enhanced market acceptance of their product. •One team anticipated the sky rocketing energy costs several years before the large fluctuations actually occurred wreaking havoc with commodity prices. Since the company had identified the crisis they were able to develop substitutes for the commodities that enabled them to endure the price fluctuations and enhance their cash flow, helping them weather the recent recession. Denise is the author of numerous articles including: “Innovation – Where to Look for It”, “Strategic Planning: Sometimes a Road Less Traveled is Best” and “Turning Strategy into Action.” She is also a co-author of two CSSP books: Alignment for Implementation and Elements of Innovation.Specialties: Strategic Planning and Implementation, Strategic Alignment, Innovation