Denise Hayman

Denise Hayman Email and Phone Number

Reston, VA, US
Denise Hayman's Location
Reston, Virginia, United States, United States
About Denise Hayman

As a Chief Revenue Officer & Go-to-Market Expert, I have spent over 20 years serving on executive teams leading sales, customer success, partnerships, and organizational transformation efforts within the Cybersecurity, SAAS, and technology space. As the Head of Growth, I have aligned sales strategies with business objectives while nurturing an inclusive, people-first culture within startups, hyper-growth and mature organizations. I excel at leadership alignment and performance improvement for teams focused on GTM strategy, growth acceleration plans, turn-arounds, new market entry, product positioning, product translation, and business-value creation.Over the years, I’ve developed a niche in developing talent and empowering teams while also accelerating revenue to scale business needs. I thrive in executive, consulting, and advisory roles that allow my leadership impact to increase revenue, drive business growth, and deliver on business results.

Denise Hayman's Current Company Details
Primary Venture Partners

Primary Venture Partners

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Expert
Reston, VA, US
Denise Hayman Work Experience Details
  • Primary Venture Partners
    Expert
    Primary Venture Partners
    Reston, Va, Us
  • Recorded Future
    Svp Sales, Americas
    Recorded Future Jul 2023 - Present
    Somerville, Ma, Us
    Leading all things sales for the Americas at this high growth security company. Recorded Future exists to empower organizations with a single intelligence platform for the enterprise to utilize intelligence to protect your people and infrastructure. Just named a leader in the Q2 2023 Forrester Wave Report!
  • Firstboard.Io®
    Member
    Firstboard.Io® Dec 2022 - Present
    San Francisco, Ca, Us
    FirstBoard.io is a curated group of diverse Technology Leaders, with experience in key operating roles at startups and public tech companies, working together to add diversity to corporate boards.
  • Https://I4Esbd.Com/
    Advisory Board Member
    Https://I4Esbd.Com/ Mar 2021 - Present
  • Sonrai Security
    Chief Revenue Officer (Cro)
    Sonrai Security Nov 2021 - Jul 2023
    New York, Ny, Us
    The complexity of Identity and data access is exploding in public cloud platforms like AWS, Azure and Google Cloud. This is causing security holes and visibility issues customers don’t even know exist. First generation security tools miss this as witnessed by so many breaches. Sonrai's platform finds these holes, helps companies plug them, and makes sure they won’t reappear.
  • Chief
    Founding Member
    Chief Apr 2021 - May 2022
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
  • Expel
    Chief Revenue Officer (Cro)
    Expel Sep 2018 - Nov 2021
    Herndon, Virginia, Us
    Expel amplifies existing security investments in the cloud and on prem to help security teams effectively manage risk and get on to more strategic activities. We believe security teams of today need full investigations, answers and insights, not a pile of alerts. We prefer to remediate an issue when it occurs, not just send a notification that an alert occurred. Want to follow along? Our platform allows for that. We work hard to educate and consult, not the hard sell. SOC as a service? Yes, that's us.● Built from scratch, go to market strategy and sales capacity● Drove cross functional alignment around messaging, focus and service delivery to achieve high levels of customer success.● Led the charge to new revenue growth and customer acquisition.● Built out new go to market with channels, inside sales and land and expand motions.● Created full sales enablement and onboarding program to ensure fastest time to capacity and success.● 100% growth y/y.
  • Neustar, Inc. (Acquired By Golden Gate Capital 8/2017)
    Senior Vice President, Global Security Sales
    Neustar, Inc. (Acquired By Golden Gate Capital 8/2017) Mar 2016 - Jun 2018
    Neustar is the leader in real-time cloud-based information services, insights and analytics. Neustar features comprehensive DNS and DDOS protection that provide a secure and reliable online presence. Clients ranging from Fortune 500 to the Alexa Top 100 online businesses. With the largest scrubbing capacity and infrastructure we offer unmatched SLAs and focus on reliability and zero latency.Recruited to grow the team and help direct current and new security offerings from the wealth of assets the company already manages. Reorganized the team for focused go to market, built out SDR team, Customer Success team and Federal team all while moving the team up channel from transaction based selling to an enterprise model.
  • Cyphort Inc (Acquired By Juniper Networks)
    Vice President, Worldwide Sales And Channels
    Cyphort Inc (Acquired By Juniper Networks) Feb 2015 - Mar 2016
    Cyphort offers the Security industry’s a cloud based solution for advanced threat defense.Recognized by SC Magazine as a finalist for “Rookie Security company of the year” and CRN as one of the “10 coolest security startups in 2014".I was recruited to build and expand worldwide direct and channel sales and systems/sales engineering as we continue to make our mark in this rapidly growing space.
  • Vendavo (Acquired By Francisco Partners)
    Senior Vice President, Global Sales
    Vendavo (Acquired By Francisco Partners) 2014 - 2015
    Denver, Colorado, Us
    This $70M big data analytics and pricing intelligence company wanted to make the transition from people based service into a software, cloud based approach. I was aggressively recruited to strengthen organizational and operational capability to capture global market opportunity and provide the process to turn around revenue growth. I quickly reengineered the go-to-market strategy, accelerating team effectiveness and building out the team. To drive rapid results, I did what I have done successfully many times before -- addressed performance issues and brought focus and discipline to metrics, pricing and forecasting, redesigned the team structure, transitioned out underperformers, recruited and hired sales leadership and team, and formulated a new sales strategy. To create sustainable performance I established a sales leadership council, redesigned comp, crafted new messaging, revised lead-gen process, and executed the new streamlined go-to market strategy.Impact highlights include…● Created worldwide business strategy and plan to exceed targets and accelerate the top line.● Hired salespeople and sales leaders quickly, virtually all of whom were productive immediately.● Created new go to market and tripled deal size for new Saas product, representing millions in new revenue, and validating the potential for the product in a highly competitive space.
  • Norse Corporation
    Svp Sales And Marketing
    Norse Corporation Jan 2013 - Jun 2014
    Foster City, Ca, Us
    To capitalize on the growing opportunity in the threat intelligence sector, this startup cloud based cyber security company needed leadership to rapidly drive awareness, revenue and early adopters. I built a go-to-market strategy for the API and SaaS models, including designing a third-party strategy to accelerate product integration. For immediate market growth I created and leveraged customer case studies, generated PR and market buzz with analysts, and re-crafted the company and product messaging.Impact highlights included…● Created term “Dark Threat Intelligence”.● Closed five “lighthouse” accounts in first six months, exceeding first half revenue plan.● Won the Gartner Cool Vendor and Red Herring 100 awards.● Partnered with Splunk and other third-party security and SIEM companies. ● Built and staffed company’s first executive-level customer advisory board.
  • Symplified, Inc. (Acquired By Emc)
    Svp Ww Sales And Field Operations
    Symplified, Inc. (Acquired By Emc) 2012 - 2013
    I was recruited to this cloud identity service company to ignite an underperforming revenue engine and create a sustainable and differentiated cloud and SaaS go-to-market strategy. After quick but careful assessment I transitioned out non-performers, and built high-functioning worldwide field, inside, and OEM sales teams, as well as service delivery and support and field marketing teams. To support the sales efforts I redesigned the messaging and sales and marketing playbook, while collaborating with engineering to bridge product opportunities to match market potential.Impact highlights included…● Instituted customer life cycle process, from marketing to close.● Tripled pipeline well into the millions of dollars.● Delivered a 100% increase in revenue, also in the millions of dollars.● Company decided to change model to freemium/upsell model
  • Pgp Corporation (Acquired By Symantec)
    Vp Ww Sales And Field Marketing
    Pgp Corporation (Acquired By Symantec) 2005 - 2010
    Menlo Park, Ca, Us
    Recruited by this global leader of encryption software to turn around the top line, I designed and implemented a sustainable, scalable revenue generation model, ultimately helping ramp revenue to drive its acquisition by Symantec in 2010. I rebuilt and scaled the team to 125+ direct, inside, federal, channel salespeople, sales management, sales operations, system engineering, professional services, field marketing and channel marketing professionals globally. I teamed with finance to implement SAP, introduced a metrics-based sales process, and designed and executed multiple go-to-market strategies and sales methodologies and the matching comp plans and inspection vehicles.● Turned around and tripled revenue growing to $100M.● Built out sales management and leadership levels and mentor programs.● Transformed sales model from transactional to enterprise sales model and process● Drove down cost of sale by 33%. ● Garnered incremental revenue from the channel with minimal involvement from company.
  • Vontu (Acquired By Symantec)
    Vp Global Sales
    Vontu (Acquired By Symantec) 2004 - 2005
    This market-leading data leak prevention company, also acquired by Symantec, brought me in to build the data loss prevention category and sell a new data loss prevention product. I formulated a strategy to deliver repeatable C-level, early adopter large, referenceable, high profile deals, redesigned compensation and account management, and developed a full solution sales process. ● Grew bookings into a multi-million-dollar run rate in less than one year. ● Gained early wins at Best Buy, Bank of America, Goldman Sachs, Cisco, and others.● Earned Gartner visionary quadrant ranking.
  • Tripwire
    Sr. Vp Ww Sales & Business Development
    Tripwire 2000 - 2004
    Portland, Oregon, Us
    I was recruited to drive revenue for this intrusion detection and change management company in a highly competitive and contracting marketplace. I grew it from a small inside sales only operation into 50+ person multi function global organization, and created a sustainable sales strategy and process, as well as built out organizational capability and go-to-market strategies, repositioning the company from host-based intrusion detection offerings to broader configuration management and compliance.● Grew and transitioned sales model from transactional open source upsell to multi-million-dollar enterprise deals.● Recognized as fastest growing private company in Oregon by Portland Business Journal.
  • Symantec
    Sr. Director, Na Corporate Sales And Marketing
    Symantec 1990 - 2000
    San Jose, California, Us
    During this most exciting time in the business I led the entire US corporate sales and marketing initiative in enterprise and consumer markets for this market leading provider of security and mobile solutions. With a national team of 230 I developed and implemented competitive sales and marketing strategy and coverage models including new markets and replacement markets. Also developed and implemented creative, aggressive take out and growth strategies.● Grew revenue in two years to unprecedented levels, from $50M to $300M annually.● Achieved market share leadership in highly competitive anti-virus space.● Won Manager of the Year, Worldwide Executive VP’s, and America’s VP’s Awards.
  • Symantec
    Director, Inside Sales; Regional Sales Manager; National/Corporate Account Manager
    Symantec 1990 - 1997
    San Jose, California, Us

Denise Hayman Education Details

  • Boston College
    Boston College
    Year Abroad Teaching

Frequently Asked Questions about Denise Hayman

What company does Denise Hayman work for?

Denise Hayman works for Primary Venture Partners

What is Denise Hayman's role at the current company?

Denise Hayman's current role is Expert.

What schools did Denise Hayman attend?

Denise Hayman attended Boston College.

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