Denise Hoff Email & Phone Number

Sarasota, FL, US

United States

12/23–currentCustom Truck One SourceSr. UI/UX Designer* UI/UX designer of user centric experiences for web/mobile eCommerce site.* Aligning new responsive web experience to current brand, including user flows, wireframes, mockups & functional prototypes of web and mobile experiences.12/21–currentRockwell Automation Company.

Texas, Remote

* Prompt writing for AI gennerative stylized art and photos* Create math tech art for elementary through Algebra courses* Illustrative art for G5, G8 and Biology courses

New York City Metropolitan Area

• Authored/edited technology-based curriculum incorporating 5 pedagogies for a music product.
• Created cross-curricular activities for a prototype in Habitat; included widget interactivity and illustration of creative art.
• Researched competition, then presented set of 20 designed Habitat widgets using brand-style to request use of reusable widgets to support cohesive thread within modules.
• Produced artifacts according to current MHE production workflow: CAT tracker entry, image spec writing, DAL photo research, Asana art review, typemarking, alt text review, and brainstorming of skill-based widget.
• Reviewed eTools user interface and functionality within OLP and provided feedback to developer.
• Curated personalized Smartsheet Dashboard for easy access to 80+ links to guidelines, templates, trackers, Lucid boards, and Sharepoint folders for new team-hires.

Sarasota, Florida Area

New York City

• Content development of 100s of student- and teacher-facing digital assets.
• Conversion of content from print products to a new digital platform.
• Edited web content within Content Management System (CMS) based upon user feedback; allowing for immediate updates.
• Review of content on multiple browsers for quality control of content; bug and issue tracking using Jira to comply with Agile workflow.

• Coordinated with multiple stakeholders, on- and off-shore, to secure authored content, imagery, and design solutions for 100s of challenging activities to stimulate independent and small group investigation of.
• Established search criteria and assigned 1000s of keywords to completed assets prior to ingestion.

U.S. / India

• Increased revenue 600% earning a ranking in INC Magazine’s “500 Fastest Growing Companies" in 2007.
• Evaluated, then trained, Indian vendor-partners in Delhi and Mumbai before moving family to Chennai to learn business acumen and set up an offshore unit.
• Reduced client-costs 63% by moving to India and opening an offshore team to meet global pricing schemes imposed on vendors.
• Hired, trained, mentored staff of 36 in US and 100+ in India, providing full-service design and production services to publishing companies.
• Project management: consistently met deadlines of multi-component, large-scale products containing 1000s of images, technical art, interactive assets, print books, and ancillary course materials.
• Grew client list to include McGraw-Hill, Harcourt, Pearson, Houghton-Mifflin, and Universal Edition.

500+ Hour Bootcamp, User Interface Design & Frontend Development For Designers

Post-Master'S Studies, Composition & Business

Master'S Degree (Mm), Performance Arts

Bachelor'S Degree, Music & The Arts, 4-Year Full Scholarship