Digital Content Manager
CurrentEnd-to-end development of successful lead generation campaigns for a B2B logistics technology company. Strategize, write, design, and implement content and product marketing through email campaigns, landing pages, blogs, and social media. Utilize Adobe Creative Suite, Google Analytics, and HubSpot CMS to implement marketing communications, increase automation, and track performance. Optimize digital marketing activities to increase traffic, conversion and acquisition through A/B testing, SEO tracking, and other methods.