Denise Hou

Denise Hou Email and Phone Number

Strategic Brand Leader | Expertise in Global Innovation & Brand Strategy | Proven Success in CPG & Healthcare @ Alfasigma
Denise Hou's Location
Rochester, New York Metropolitan Area, United States, United States
Denise Hou's Contact Details
About Denise Hou

Passionate, insight-driven marketing leader with a proven track record of spearheading innovation in healthcare and CPG industries across global markets. I excel in leading initiatives in multinational corporations and small companies undergoing transformational phases. Skilled in inspiring collaborative team leadership and crafting data-driven, innovative solutions, I specialize in driving tangible business outcomes through strategic action plans. Let's connect to explore how my global perspective and adaptable leadership can add value to your team.Skills: global brand strategy and management | strategic planning | brand vision, targeting & positioning | innovations | R&D collaboration | agency & creative team management | cross functional team leadership | P&L management | HCP Marketing | consumer research & insights development | quantitative & qualitative data analysis Languages: English, MandarinEmail: denise.h.hou@gmail.com

Denise Hou's Current Company Details
Alfasigma

Alfasigma

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Strategic Brand Leader | Expertise in Global Innovation & Brand Strategy | Proven Success in CPG & Healthcare
Denise Hou Work Experience Details
  • Alfasigma
    Senior Brand Manager
    Alfasigma Jun 2022 - Present
    Bologna, Bo, It
    Manage the flagship portfolio (CNS & peripheral nervous system) with combined net sales of $50MM+ USD, including development and execution of the innovation, marketing, and sales strategy. Significant interactions with field based sales team.
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  • Reckitt
    Global Brand Manager, International Expansion
    Reckitt Feb 2020 - May 2022
    Slough, Berkshire, Gb
    Responsible for long term brand strategy, whitespace expansion, ideating & developing multi-year innovation pipeline for Vitamins/Minerals/Supplement portfolio in China ($125MM+ USD net sales). Managed one direct report.
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  • Edgewell Personal Care
    Global Associate Brand Manager
    Edgewell Personal Care Jan 2018 - Feb 2020
    Shelton, Connecticut, Us
    Led innovation projects globally from initial ideation to launch; partnering with cross functionals and agencies to develop product, production strategy, packaging & design, and aligning pricing/sizing. Support global brand equity campaign development & launch. Markets include Europe, North America, Latin America, Oceania and Asia.Banana Boat Sunscreen (Nov 2018 - Feb 2020)Schick/Wilkinson Sword Intuition (Jan 2018 - Oct 2018)
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  • Abbott
    Associate Brand Manager
    Abbott Jun 2015 - Dec 2017
    Abbott Park, Illinois, Us
    Pediatric Specialty Nutrition (EleCare, PediaSure Peptide, Vital Peptide, PediaSure Institutional, Metabolics)Managed Pediatric Specialty Nutrition portfolio with combined net sales of $185MM+, including P&L responsibility, demand forecast, customer/KOL engagement, marketing/sales strategy development & execution, and innovation launches for the US market. Significant interactions with field based sales team.
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  • Indiana University Kelley School Of Business
    Mba Candidate
    Indiana University Kelley School Of Business Aug 2013 - May 2015
    Bloomington, In, Us
    Major: Marketing & Management with Global Business Achievement CertificateForté Foundation FellowFaculty-selected, Consumer Marketing Academy & Leadership AcademyLeadership Team, 2015 Global Business and Social Enterprise Program in India
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  • Abbott
    Mba Summer Marketing Intern - Abbott Nutrition
    Abbott May 2014 - Aug 2014
    Abbott Park, Illinois, Us
    Similac Alimentum & PediaSure RetailDeveloped strategy and initial execution for Similac Alimentum CRM platform to drive initiation and retentionDrove reallocation and delivery method of product samples by analyzing healthcare professional sampling distribution and its effectivenessRecipient of “Excellence Award” for outstanding performance in 2014 MBA Case Competition
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  • Wavemaker
    Senior Associate
    Wavemaker Aug 2011 - Apr 2013
    London, London, Gb
    Formerly MECAccount: Edgewell (Energizer) Personal CareManaged media planning and execution for ten brands across five divisions (Feminine Care, Infant Care, Sun Care, Skin Care & Pet Care) with overall budget of $80MM
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  • Wavemaker
    Senior Planner
    Wavemaker Nov 2010 - Aug 2011
    London, London, Gb
    Formerly MECAccount: Activision, GlobalCollaborated with international teams (North America, Europe & Australia) to develop and execute integrated global media campaigns at budgets ranging between $0.5MM – $25MM Titles worked include: Guitar Hero Warriors of Rock, DJ Hero 2, Tony Hawk Shred, Wipeout 2, Transformers Dark of the Moon, Cabela's Series, Generator Rex, Skylanders: Spyro’s Adventure
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  • Rpa
    Assistant Media Planner
    Rpa Aug 2008 - Oct 2010
    Santa Monica, Ca, Us
    Account: MGM TheatricalProvided analysis on competitive landscape and consumer insights to assist in developing media plansImplemented media campaign leading to the successful launch of Valkyrie, grossing $30MM in the opening weekend, during highly competitive holiday seasonTitles worked include: College, How to Lose Friends & Alienate People, Igor, Valkyrie, Fame, Hot Tub Time Machine
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Denise Hou Skills

Marketing Strategy Integrated Marketing Media Planning Advertising Media Strategy Entertainment Powerpoint Digital Strategy Marketing Mandarin Strategy Management Television Microsoft Office Microsoft Word Leadership Brand Management Brand Development Strategic Thinking Word Digital Media Communication Customer Insight

Denise Hou Education Details

  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Marketing & Management
  • Ucla
    Ucla
    Music Performance - Cello

Frequently Asked Questions about Denise Hou

What company does Denise Hou work for?

Denise Hou works for Alfasigma

What is Denise Hou's role at the current company?

Denise Hou's current role is Strategic Brand Leader | Expertise in Global Innovation & Brand Strategy | Proven Success in CPG & Healthcare.

What is Denise Hou's email address?

Denise Hou's email address is denise.hou@rb.com

What is Denise Hou's direct phone number?

Denise Hou's direct phone number is +161462*****

What schools did Denise Hou attend?

Denise Hou attended Indiana University - Kelley School Of Business, Ucla.

What are some of Denise Hou's interests?

Denise Hou has interest in Education, Health.

What skills is Denise Hou known for?

Denise Hou has skills like Marketing Strategy, Integrated Marketing, Media Planning, Advertising, Media Strategy, Entertainment, Powerpoint, Digital Strategy, Marketing, Mandarin, Strategy, Management.

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