* Deliver end-to-end creative direction and photography, emphasizing clean lines, minimalism, and dynamic composition across commercial and personal projects.* Develop visually engaging product photography that elevates brand identity, expertly handling post-production to ensure color accuracy and quality across assets.* Create versatile visual content that adapts seamlessly across e-commerce, social media, and traditional media platforms, enhancing brand engagement.* Partner with clients to conceptualize, style, and execute visually compelling images that align with branding goals, from product stills to lifestyle imagery.

I run a lighthearted photoblog capturing quirky, visually engaging meal photos contributed by fellow photographers, blending humor and creativity.* Drive the editorial voice and produce all written content, aligning with a fun, approachable tone that resonates with a broad audience.* Collaborate with contributors on photography submissions, maintaining visual cohesion across the site.* Produce original photography as needed, curating visual content to highlight a playful and unconventional perspective within food media.

I was brought on board to The Solist, a B2C e-comm site selling off-price luxury goods, to revamp and define their visual brand. A complete rebrand was launched at the end of 2023, presenting a new, cohesive site with a fresh, modern appeal. I led a creative team of photographers, content creators, retouchers, graphic designers, and copywriters; provided guidance and mentorship to deliver consistent, high-quality creative assets that upheld the luxury brand.Key Responsibilities & Achievements:* Managed end-to-end creative direction & execution for all digital marketing campaign assets, website design, and visual content for the luxury e-comm platform, leading to increased user engagement and 25% increase in sales. * Established brand guidelines to maintain a consistent & cohesive visual representation across all channels, to ensure a seamless brand experience for customers* Collaborated with the Marketing Director to craft engaging social media campaigns that resulted in a 50% increase in social media followers & elevated brand engagement in 2023.* Defined and maintained strict quality control standards for all product imagery, ensured that every detail, from lighting to composition, accurately represented the luxury and craftsmanship of the products offered at high volume* Produced in-studio & on-location photoshoots, videos: created shoot decks, sourced talent, art-directed, oversaw post-production* Collaborated with cross-functional teams including marketing, category managers, and UX/UI to align creative strategies with business objectives, which resulted in increased conversion rates and higher AOV* Spearheaded innovative initiatives to enhance user experience & elevate The Solist's brand, (e.g., introducing 360-degree videos in PDPs, establishing standards to incorporate AI to assist with copy content creation)* Conceptualized and implemented a refreshed brand identity that resonated with the luxury consumer

At Brilliant Earth, I managed the production and uploads of all image assets to the PDPs: product/lifestyle photography and videos. I oversaw a team of photographers and retouchers, ensuring the strict guidelines of brand standards were maintained. I was responsible for image QA prior to each product launch. I revamped the product photography style guide to maintain accuracy and consistency among the various photographers and retouchers. Additional responsibilities:• Captured and edited visually engaging product photography and videos for their online catalog and marketing assets.• Performed high-volume image editing including advanced masking, shadow creation, background changes, and overall aesthetic changes as requested by art direction leadership.• Managed photography and retouch workflows, including review of catalog imagery from the photography team and ensuring proper storage and metadata entry.• Ensured and oversaw quality control of imagery including technical specifications, digital output, and naming conventions.• Conduct audits of our online catalog and image assets, ensuring imagery closely adheres to guidelines and QA standards.• Responded to and quickly corrected quality control issues, such as missing or incorrect images.• Collaborated with cross-functional teams of merchandising, production, product development, operations, sales, and marketing.

Touch of Modern (ToMo) is a premier B2C e-commerce site that offers a curated selection of design-forward and luxury goods aimed towards the trendsetting male. Founded in 2012, ToMo had over 10-million active users, over 3200 vendor relationships, and incurred an ARR of $120M at its peak. Overview of my role: I joined ToMo when the company was a mere 6 months old with just a couple dozen employees. In true start-up style, back then everyone did a little bit of everything to keep the business running – co-founders would even help pack up orders for fulfillment. I was the first additional hire to the creative team, supporting the Art Director from daily tasks of product photography, editing, and image uploads to more long-lasting accomplishments such as process improvements, building out the studio, and growing the creative team. In a company that grew to over 120 employees, I ran the Creative Production Department and reported directly to Head of Operations. I determined and executed the creative strategy and collaborated cross-functionally to contribute to defined company goals. I ensured on-brand representation through in-house and vendor photography, video, and copy. I managed, guided, and mentored the Creative Production team. I evaluated, developed, and refined workflows; tracked output; and solved inefficiency problems. I stayed on budget, reduced costs when possible, and upheld quality. It was thrilling to celebrate our first $100,000 revenue day and then on to our first $1,000,000 revenue day. I’m proud I was a part of this company, contributing to its growth that has led to today’s success.

• Upon the departure of our Creative Director and the restructure of the organization, I stepped up to run the Creative Production Department and managed the photography, video, editing, stylists and copywriting teams• I streamlined production processes to successfully provide the creative assets for over 9000 sales events, including 280,000 photos and 4,200 videos in 2017

• I managed, guided, mentored the editing team• I helped hire and train new team members• I worked cross-functionally to improve backend production processes• I was responsible for all sales images uploaded to site/app• Upheld quality and aesthetic of images as set forth by art director

• Working closely with the art director, I helped build workflows and processes for the department as the company grew• I upheld and executed the company brand creating in-house imagery and adapting vendor-provided assets• I shot a high volume of on-brand product and lifestyle photographs in-studio• I retouched 500-1000 images daily• Oversaw image archives in the DAM.• I utilized our back-end product process to upload images to the sales• I ensured we presented our products to the customers in the best possible way

• Designed engaging ads for web and mobile platforms, enhancing user experience and brand visibility.• Developed branded templates for company media kits and social media assets, including Facebook and Twitter graphics.• Created custom icons and infographics to simplify complex information and enhance visual communication.• Selected and edited stock images for use in website content, digital assets, and newsletters, ensuring high-quality visuals across all platforms.• Designed print materials such as brochures, posters, and flyers, maintaining brand consistency across digital and physical media.• Collaborated with the editorial team to support the production of weekly newsletters and email blasts, contributing to improved audience engagement.