In charge of conceptualizing content, copywriting, and creating promotional materials for KitchenAid Singapore's social media and e-commerce platforms. Scheduled posts and managed the brand's Facebook and Instagram accounts. Initiated and coordinated agreements for KOL and brand partnerships.

Assisted in conceptualizing content ideas, creating content calendars for various brands (e.g. Oster, BrüMate), and in charge of editing graphics and videos for posting, specifically for Instagram and Tiktok. Assisted in producing and shooting content during brand events.

Assisted in developing challenges and curricula to improve active KOL participation. Took part in the monthly tracking of social media posts to monitor engagement metrics of KOLs.