Denise Ferreira Email & Phone Number

Des Moines, Ia, Us

Des Moines, Iowa, United States

Provide organizational and project oversight and manage the execution of divisional strategy, ensuring alignment with corporate objectives through an agile framework. Identify opportunities for process improvement and facilitate their implementation. One of five selected to launch a new division focused on data-driven and evidence-based initiatives addressing the critical challenges in health equity and rural community health. Member of a five-person team assigned to revamp the entire BluesCare Giving program into a fully automated system. Developed a process map of four different processes, evaluated where inefficiencies and redundancies existed, and developed a list of questions and requests to use during the RFP interviews. Designed and implemented a tracking system for 12 initiatives, generating weekly reports for senior leaders, enabling the proactive identification of deliverable risks and resource constraints, fostering informed decision-making.  Planned and facilitated three Program Increment (PI) Planning events, guiding cross-functional teams in developing quarterly deliverables, aligning priorities and strategizing for cohesive execution. Facilitated all agile events throughout the quarter including Sprints, Sprint Reviews, and Retrospectives. Led the migration of documents and workflows for a 12-person team from shared network servers to cloud services within three months, leveraging awareness and education to enable real-time collaboration, version control, and enhanced operational flexibility.

Des Moines

Supported the implementation of the five-year Healthy HometownSM Powered by Wellmark initiative, originated from The Blue Zones project. This program empowered communities in Iowa and South Dakota to adopt evidence-based healthy practices.  Managed the annual Healthy Hometown Awards from 2018 to 2023 that included submissions from 100+ communities across Iowa and South Dakota. Collaborated cross-functionally on development of the application, building timelines, evaluating applicants and creating customized marketing materials, ensuring cohesive messaging and branding. Developed and managed a tracking log of 70 Iowa and 23 South Dakota communities receiving consultation. Analyzed data creating monthly and quarterly PowerPoint reports for internal and external stakeholders, highlighting community achievements. Organized and led annual product update meetings for a seven-person team, reviewing over 100 evidence-based initiatives and verifying over 1,000 hyperlinks for accuracy and validity. In March of 2020, led the transition to virtual operations by setting up Microsoft Teams and coordinating with Security Administration to establish Go-To-Meeting for external community meetings. Developed a comprehensive User Guide for digital meetings, detailing access and log-in information. Developed a 23-page reference and process guide for Healthy Hometown staff that included best practices and policies and procedures that enabled the efficient onboarding of new personnel. Developed and implemented a SharePoint-based marketing project tracker, enhancing material coordination with corporate communications and ensuring timely delivery aligned with stakeholder expectations and deadlines for nearly 100 active communities.

Ankeny, Ia

Ensured precision final print output for over 50 brands of spices, seasonings, and baking products for retail and food service customers by coordinating with product owners, packaging engineers, creative vendors, and print vendors. Collaborated closely with regulatory and legal teams to ensure accuracy in nutritional and legal claims on packaging. Adhered to timelines, analyzed projects for risks and scope creep, and attended on-press approvals to oversee initial print runs. Streamlined workflows and documented processes in SharePoint to enhance team efficiency and communication. Collaborated with purchasing department to implement cost-saving initiative resulting in over $1 million savings annually by streamlining workflows and processes.  Initiated and developed a SharePoint online project tracker tool to provide metrics on graphics project work for new products and produce redesigns resulting in comprehensive reporting to upper management. Trained new graphics employees on processes and procedures; SAP, SharePoint, ShareFile and Mac OS and Windows OS setup resulting in a four-week reduction to onboarding. Initiated the centralization of critical compliance and print guidelines in SharePoint to improve process workflow and manage version control.

Ankeny, Ia

Organized and distributed graphic assets to marketing, sales, creative agencies and print vendors. Created collateral documentation adhering to clients’ style guidelines. Evaluated pre-press and on-press print production to ensure brand standards were achieved. Initiated an image asset library project. Collaborated with sales and IT to setup a shared network drive, developed usage documentation for sales and marketing. Resulted in a reduction in redundant work. Managed a program to implement metadata and copyrights to ACH owned images. Followed guidelines from International Press Telecommunications Council (IPTC), established templates and metadata and collaborated with legal. Published documentation and trained employees.  Led initiative with quality and production to implement required date-code updates on printed packaging. Rebuilt templates and database in LabelView program. Results included compliant labels, 100% print success rate and streamlined process for creating new labels.

Carroll, Ia

Executed targeted marketing campaigns aimed at engaging both existing customers and prospective clients. Crafted compelling press releases, newsletters, website content, direct mail campaigns, and other promotional materials using Adobe Creative Suite, ensuring cohesive branding and messaging across all channels. Orchestrated special events such as customer appreciation days and new product launches, overseeing logistics and coordination to deliver memorable and impactful experiences for attendees.

Hillsboro, Or

Coordinated closely with management to provide operational support, including scheduling meetings, interviews, appointments, events, and travel arrangements, ensuring smooth and efficient workflow. Spearheaded the design of internal communications such as website content, department mission statements, signs, and banners, aligning with organizational branding guidelines. Played a key role in training other administrators on Dreamweaver and Fireworks software to enhance their skill sets. Additionally, contributed to the design and implementation of a comprehensive global sales and product database using Microsoft Access, facilitating streamlined data management and accessibility across departments.

Portland, Or

· Sold event services for small- to medium-sized events, including corporate gatherings, personal celebrations, and weddings · Provided consulting services regarding site location, design, budget planning and more · Established professional relationships with third-party vendors