Pet Prana® offers pet training expertise, pet intuitive services, workshops, speaking engagements, and other educational resources. Pet Prana®'s proprietary approach combines fundamentals of traditional obedience training with energetic considerations of pet guardianship to promote meaningful behavioral shifts in both pets and their humans.As a certified dog trainer and founder of her own pet training company, Denise brings a unique set of skills to veterinary offices, doggy daycares, pet food brands, pet stores, dog walking services, and other pet-related businesses and a keen understanding of how to create a powerful point of difference and meaningful connection with pet parents. With a passion for building brands and over 10 years in the marketing/advertising industry working with blue chip clients, such as P&G, Unilever, and Purina’s pet food portfolio, Denise's focus is on developing ownable brand and marketing strategies that tap into the role pets currently play in the zeitgeist. Her recommendations are rooted in business and communication objectives, based on meaningful messaging delivered through compelling vehicles and partnerships. SERVICES INCLUDE:• Brand Strategy• Portfolio Management• Marketing Strategy• Website Development• E-commerce capabilities• Social Media and PR consulting • Network Expansion & Strategic Partnerships• Events and Talks• Manage Shoots and Post-Production Process

Tasked with turning a pet project into a legacy, evaluated the landscape of chartiable organizations transporting rescue pets by air and identified both strategic and design opportunities. Established the unique Ownable Brand Idea of pilots going the distance to help pets in need, with Pet Rescue Pilots flying more rescue pets, over greater distances, in less time. Developed brand strategy and design from tip to tail, assembled a team, consulted on legal, led donation strategy, website development, creation of press and marketing materials, digital marketing and social fundraising efforts, as well as press and partnership outreach. Since its launch in February 2020, PRP has been featured in numerous publications and television segments, including The Dodo, People.com, and Today.com, has built a following of 110K+ across social media platforms with above average engagement, and raised more than $675K in public support through social media, grants, and corporate partnerships, including with BOSE Aviation, Tito's Handmade Vodka, and Natural Farm Pet.

Provided translations, adaptations, and cultural and creative input for marketing materials for global brands, such as American Express, Microsoft, and Netflix. Oversaw broadcast production when necessary to ensure accuracy and cultural nuances were taken into consideration.

BRAND:• Aetna HealthcareProvided strategic guidance and oversaw production of Aetna’s first B2C campaign in the company’s history, consisting of TV, print, digital, OOH, website refresh and events. The campaign doubled brand loyalty, resulted on average in a 5% increase in key brand attributes, and significantly drove Aetna mobile downloads for the duration of the campaign. Developed digital strategy for Aetna’s website refresh and digital advertising, overseeing process from content strategy and development, to wireframes, to final QA. Simultaneously developed B2B campaign, consisting of print, digital, OOH and unique sub-campaigns for 15 different lines of business.

BRANDS:• Nestlé Purina Fancy Feast• Nestlé Purina Latin American Brand Portfolio DevelopmentWorked closely with planning department and client team to develop and implement more relevant and actionable Ownable Brand Idea and Brand Character to serve as a platform for all communications. Developed a product bundling strategy to maximize marketing investment. Delivered new and dynamic ways to communicate the brand's message when consumers are most receptive to interacting with the brand, and produced the first Fancy Feast spot in the history of the brand to feature multiple cats and multiple owners, resulting in the highest scoring commercial in the brand's history. In charge of communicating and overseeing implementation of the Purina Brand Portfolio in key Latin American countries as part of than initiative to promote more emotional aspects of pet guardianship.

BRAND:• Procter & Gamble Oral-B global businessLed global projects and managed 6 partner agencies, 4 regional agencies worldwide, and 2 client teams. Developed concepts and strategies alongside the client and agency team to position Oral-B power initiatives across the globe. Selected to be part of team tasked with developing a new global oral care segmentation. Collaborated with client developing Oral-B Planning Guidelines presentations to inform regional business planning decisions and initiative execution.

BRANDS:• Unilever all® laundry detergent• Dyson luxury vacuum cleanersServed as liaison between Brazil, New York, and London creative and account teams to help all® develop a new global brand positioning and a fresh way to express ‘clean.’ Lead the all® website relaunch, which in its first three months experienced double the traffic (vs YAG). Worked with clients and agency team to assist in selling a new creative strategy for the Dyson brand and oversaw production of the print campaign.

BRANDS:• Procter & Gamble CoverGirl and Max Factor• Dairy Queen North America• Amerada Hess and Hess Express Convenience Stores• Ad Council SAMHSA Mental Health Anti-Stigma CampaignLaunched new campaign for Max Factor’s reintroduction to the U.S. that increased brand awareness, drove double-digit growth, and set record sales for the brand. Managed production for Max Factor and CoverGirl print, OOH, television, POS, and added value opportunities, including partnership with Oscar de la Renta during New York Fashion Week. Oversaw creative development and production of Hess' iconic "Hess Toy Truck" Holiday commercial and consulted on the accuracy of the translation for all Hispanic radio and TV. Managed the execution of approximately 200 events per year.