Denise Congco Wuethrich Email & Phone Number

Zurich, Switzerland

At Appfire, a leading enterprise B2B software company serving over 55% of the Fortune 500, I work closely with the Chief of Staff, Chief Executive Officer, Chief Product Officer, and Director of Strategic Programs. I lead a talented team of business analysts who are responsible for gathering, synthesizing, reviewing, and testing critical business.

Zurich, Switzerland

The Beecom Products team was acquired by Appfire in 2019, following a successful $49M first institutional funding round by Silversmith Capital Partners. As the marketing manager in-charge of JSU, one of project management software Jira's top-selling apps, I crafted highly-effective marketing campaigns that helped secure one of the largest category market.

Zürich Area, Switzerland

In this more encompassing role, I drove the strategy creation for new business as well as the internal and external marketing communications of Beecom Products, Beecom Services, and Worldwebforum. I also managed an owned digital platform catered to a community of empowered global C-Suite executives. I oversaw the profitability, growth, and content.

Zürich Area, Switzerland

My role quickly expanded when I was promoted to handle strategic content creation for all marketing channels including email marketing and website, blog, and community management. The content I created weekly for Worldwebforum was for sales conversion to a sold-out leadership conference. For beecom, the content was to drive sales and software education for.

Zürich Area, Switzerland

I curated content and grew a total of 10 social media platforms between two entities: Beecom AG (Products and Services) and Worldwebforum

Schlieren, Switzerland

At this lean Switzerland-based FinTech start-up, I was tasked to lead the branding and go-to-market strategy, website and mobile production projects designed to help raise capital and acquire clients in the US market. I worked closely with the technical production teams in Asia and Switzerland to produce the online platform of the company's precious metals.

Manila, Philippines

I consulted for Mundo's rebranding and expansion strategy that grew this design and build firm from a 25 to a 200-employee firm in less than a year of implementation. The strategic focus shifted from business-to-consumer to business-to-business.

Manila, Philippines

As Marketing Manager of Watsons' Globally Owned Brands and Exclusives, I created and spearheaded the Switch & Save campaign which tripled the sales of Watsons Own Label in the first year alone. The campaign won regional awards and was adopted by Malaysia, Thailand, and other markets.

Manila, Philippines

I was Team Publisher of the Philippine editions of international magazine brands Cosmopolitan, Seventeen and Entrepreneur, and homegrown brands Preview and Candy. I led these brands' yearly growth trajectories and successful expansion to online and mobile formats.

Manila, Philippines

I served as Account Manager at one of the Philippines' leading advertising agencies, managing Procter & Gamble accounts including top brand Ariel detergent. I also belonged to the team that proudly launched Olay moisturizer in the Philippine market.

Master Of Business Administration (M.B.A.)

United Kingdom

Bachelor’S Degree, Multi/Interdisciplinary Studies, Dean’S List

Activities and Societies: Corporate Relations Manager of the Collegiate Society of AdvertisingTracks Management and Communications