Denise Mcmahon Email & Phone Number

Belfast, Northern Ireland, United Kingdom

Reporting to the Director of Product Development, responsible for new product development, product management and agile product delivery. Responsibilities include:* Bringing new Co-Ownership products to market, with focus on product performance, customer journey, performance data and customer feedback.* Agile lead for Co-Ownership’s digital transformation programme, delivering new value adding customer products and features. Managing the product roadmaps, delivery plans, features backlog and cross-function teams through iterative delivery.* Monitoring customer journeys using data, performance reports and survey feedback, to identify product feature development opportunities.* Forecasting new application, completion and buy out numbers to highlight early trends and factors likely to affect demand.* Producing board and committee papers on product performance, industry analysis and project governance.* Managing internal change process for product feature/criteria changes.* Market analysis, horizon scanning and attending industry events.

Banbridge, Northern Ireland, United Kingdom

Founder of Seven Social, a digital marketing agency specialising in social commerce. Managing a team of 8 freelancers to deliver revenue generating campaigns for 30 clients based across Northern Ireland and London. Key responsibilities included:* Client acquisition and relationship management.* Strategic review of the digital market for clients to develop winning digital marketing strategies.* Social media brand creation and content management for clients, including influencer marketing and paid social advertising campaigns.* Seven Social brand creation and management across all social media platforms.* Google Ad campaign management.* Email marketing campaign management.* Analytics and conversion rate optimisation.* Local business support to help owners to grow their social media presence with confidence and purpose.* Collaboration with Southern Regional College to provide real-world projects for media and design students.* Mentoring with marketing graduates, providing work opportunities that supported their career aspirations.Awards* Winner of ‘Best Use of Social Media’ – Newry and Mourne Business Awards 2019 for work with Zen Orthodontics.* Winner of ‘Best Social Media in Healthcare’ – NI Social Media Awards 2019 for work with Zen Orthodontics.

Belfast, United Kingdom

Responsible for managing the relationship between Halifax, Lloyds TSB, Bank of Scotland and Birmingham Midshires savings product team (including product owners, pricing and marketing teams) and the UK wide call centre channel (5000 employees). Areas of focus:* Solving complex product challenges, improving customer experience and returning significant business value.* Data driven process improvement, influencing at senior levels to drive change.* Designing and leading product change across the national call centre network and digital channels.* Internal marketing campaign management, including delivering national roadshows across the UK.* Forecasting and negotiating annual sales and funding targets for call centre estate.

London, United Kingdom

Reporting to the Head of Retention, responsible for reducing savings balance outflow through implementing change across multi-brand branch, telephony and digital channels. Areas of focus included:* Developing and delivering customer-centric retention products that added business value.* Engaging senior stakeholders to agree and set strategy for customer retention, including telephone banking and digital processes.* Specialist retention consultant for other business areas including Cheltenham and Gloucester branch channel, Halifax and Lloyds TSB Current Accounts department and International Banking.* Managing a campaign test plan for regulatory mailings to establish a commercially viable approach to bonus end notifications.* Developing and managing a retention process in Halifax/Bank of Scotland and Lloyds TSB that referred leaving customers to a specialist retention team.* Developing and managing a digital retention prompt on the Halifax website.* Performance managing retention across the call centre estate.* Producing executive level reports and papers.

Belfast, United Kingdom

Responsible for leading a team to implement retention as a core business objective for the Halifax call centre estate. Key Achievements included:* Implementing a multi-brand retention strategy, including setting up industry leading retention team.* Influencing behaviour change across Halifax call centre staff to drive retention as a core business expectation.* Developing a retention measure and reporting suite that enabled performance management and reward structure to be built.

Halifax, United Kingdom

Responsible for the relationship between the Halifax/Bank of Scotland call centre channel, estate agencies, intermediaries, digital platform and all the head office savings product department (products, pricing, marketing etc). Responsibilities included:* Raising the profile of savings products within the call centre channel, identifying opportunities to help channels achieve sales goals, developing training and sales aids.* Facilitating delivery of marketing campaigns, analysing performance to address areas of concern and work with stakeholders to improve.* Data driven process improvement including, redesigning the sales management framework.* Project managing moving the retention unit from Warrington to Belfast.* Leading target negotiations quarterly.

Belfast, Northern Ireland, United Kingdom

Responsible for reviewing regional performance against target and producing reports for senior management.

Professional Diploma, Digital Marketing, Pass (Top 1%)

SEO, PPC, Analytics, Digital Display, Email Marketing, Social Media Marketing, Mobile Marketing, Strategy and Planning

Ba Honours Degree, Sociology And Social Policy, 2:1

Postgraduate Micro-Credential, Agile Leadership And Management